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[Sky Chief]

I'd like to think it'll play out like this (but I'm not confident)
- nvidia announces $599 price point
- they announce $699 founders edition which is basically their reference card.
- they price it high partly to cream some money from early adopters, but partly to avoid competing directly with partners.
- partners sell FE cards initially to get some money in quickly (and to avoid nvidia monopolising sales early on), but only until they can get custom coolers out
- partners switch over ASAP to lower priced custom cooler cards which the enthusiasts will want.
- this leaves the nvidia reference/FE card sat out there at $699 which will slowly become irrelevant as the price normalises around $599-649
- nvidia preps to do it all over again with the ti..

Or partners come out with 1080 cards that have unshitty cooling and power solutions unlike the FE and therefore perform much better. They then sell these better performing cards for more than $700 because they're better. This seems far more likely.

When has custom ever meant cheaper? Also why bother doing extra work to make less money?

edit: furthermore, why make less money just to make Nvidia look better?

Exactly, until we see 1080s going for $599 the price of the card is officially $699

 

[dr_rus]

Are people really disappointed that a card meant to be the successor to the 980 is "only" ~20% above than the Ti and Titan X at reference? It's a ~50% improvement over the 980 from the few benches I've looked at, that's still a significant improvement from one generation to the next and inline with, at least my expectations.

No, not really, no. They're clearly not being serious.

It's not ~+20% though. The average is closer to +25-33% to Titan X, depending on the resolution (the difference is bigger the higher you go which is expected).

 

[Gen.Grievous]

Or partners come out with 1080 cards that have unshitty cooling and power solutions unlike the FE and therefore perform much better. They then sell these better performing cards for more than $700 because they're better. This seems far more likely.



Exactly, until we see 1080s going for $599 the price of the card is officially $699

Not really because Nvidia isn't in competition with it's aib partners, that is why they have a higher asking price and offer their partners the option to go in lower. Those partners are in competition with eachother so if only one offers a card at 600 bucks you bet the rest will follow.

 

[Papacheeks]

There aren't that many DX12 games to be worried with at this point, and I haven't bothered to validate the performance advantage.. so assuming that's true..

I'd say that AMD is an an unfortunate position where they have a line of cards that are perceived by some (many?) to have subpar performance per watt. I personally care about heat and noise more than I worry with price and perhaps I'm not alone. Many also associate AMD with driver issues, and they don't want to revisit that. Whether it's true is a matter of debate, but the perception of these things may be putting AMD in a position where they HAVE to price their parts lower.

I'd amend the original statement to state that AMD needs to regain the performance crown, AND overcome some public perception issues before they will be in a position to sell parts at higher prices.

There are quit a few dx 12 games actually, and will grow over the course of this year and into 2017. Actually most games coming at the end of 2016 will all be mostly dx12 compliant.

And if you noticed in games dx12 the Fury x seems to be able to keep up. Imagine what polaris's new line of cards will do in dx12.

 

[Chiggs]

I'm holding off. I think it's a step in the right direction, but the HBM cards are going to make people regret their purchase (unless they're rich).

I also don't think the 4k performance is all that great.

 

[michaelius]

Looks like FE will be 600$ in the end

hardocp.com/news/2016/05/17/nvidia_gtx_1080_founders_edition_early_adopter_tax_goes_away

 

[Gen.Grievous]

I'm holding off. I think it's a step in the right direction, but the HBM cards are going to make people regret their purchase (unless they're rich).

I also don't think the 4k performance is all that great.

Those cards will be insanely pricey though. I expect Nvidia to ask a 1000+ bucks for first generation of cards with HBM2.

 

[SneakyStephan]

LoL AMD? AMD increased prices from <400$ for 5870/6970 to 550$ for 7970 when they had first 28nm card on the market. If they ever get performance crown again you will have to pay a lot for it ...

This, never forget.

AMD were first to 28nm for about 6 months and they gouged the SHIT out of everyone

I bought a hd6870 for 160 euros in 2011, it launched for 239 dollars in late 2010.
Then they released the hd7870 and BAM 350 dollars... and the 7970 was a whopping 550 dollars.

What's worse is that their launch time drivers were SHIT, so shit that the hd 7850 wasn't really beating the hd 5870 in many benchmarks/games until like a year later when it eventually got a 50 percent lead on that card.

Nvidia saw those prices and that their midrange chip (gk104) could compete with amd's 550 dollar flagship card, so nvidia did what nvidia does: start gouging people too


We've gone from a 200 dollar hd 4870 , 250 dollar hd 4890 (back before amd changed their naming schemes, the x890 used to be their x900 card, while the x850 and x870 were their x800 cards) to now being expected to pay 600 dollars for a gpu with a die that's not much bigger than the 250 dollar hd4890

And it's amd who set the tone for this kind of gouging, by showing that a market desperate to get away from overly hot and noisy 40nm cards was willing to get gouged, as long as there was no competition.

 

[finalflame]

Looks like FE will be 600$ in the end

hardocp.com/news/2016/05/17/nvidia_gtx_1080_founders_edition_early_adopter_tax_goes_away

That seems really poorly written and unclear. I hope it's true, though. Also, this part:

"NVIDIA has just informed me that Founders Edition cards will be available at the same time as AIB partner cards."

Were AIBs pushed up, or FE pushed back? Smells fishy.

 

[triplestation]

shame on NVIDIA for pulling something like this in the first place

have some respect for your customers

 

[Xyber]

Looks like FE will be 600$ in the end

hardocp.com/news/2016/05/17/nvidia_gtx_1080_founders_edition_early_adopter_tax_goes_away

The more important part though:

"NVIDIA has just informed me that Founders Edition cards will be available at the same time as AIB partner cards."

 

[BoboBrazil]

Looks like FE will be 600$ in the end

hardocp.com/news/2016/05/17/nvidia_gtx_1080_founders_edition_early_adopter_tax_goes_away

That doesn't mean it won't be $699. Nothing changed. It's release date is still the same and other manufacturer cards are still going to be founders edition cards at launch also.

 

[Stabby McSter]

Looks like FE will be 600$ in the end

hardocp.com/news/2016/05/17/nvidia_gtx_1080_founders_edition_early_adopter_tax_goes_away

I'M GONNA NEED ANOTHER SOURCE FAM

 

[Sky Chief]

shame on NVIDIA for pulling something like this in the first place

have some respect for your customers

Really the customers need to have some respect for themselves and not buy this shit until the price drops to what it should be

 

[Cidd]

So with the specs of the GTX 1070 and these 1080 benchmarks do we have a general idea of how the 1070 will perform?.


I would be happy if it matched the 980ti tbh.

 

[RazorbackDB]

Looks like FE will be 600$ in the end

hardocp.com/news/2016/05/17/nvidia_gtx_1080_founders_edition_early_adopter_tax_goes_away

What I'm reading is that FE is not going to be available before the 27th, nothing about a price drop.

 

[Chiggs]

Those cards will be insanely pricey though. I expect Nvidia to ask a 1000+ bucks for first generation of cards with HBM2.

I don't think it will be that high...although, a lot is riding on AMD to be competitive--the good news for them is they have the experience with HBM.

I just don't see how buying a $700.00 card in late May/early June which will be obliterated by an HBM2 card 6-7 months later (maybe sooner if the AMD October rumors are true) is a good idea right now.

That said, if you've got the funds...go to town!

And I do appreciate Nvidia making a meaningful performance jump here.

 

[neurosisxeno]

This, never forget.

AMD were first to 28nm for about 6 months and they gouged the SHIT out of everyone

I bought a hd6870 for 160 euros in 2011, it launched for 239 dollars in late 2010.
Then they released the hd7870 and BAM 350 dollars... and the 7970 was a whopping 550 dollars.

It's also worth noting, the original HD7970's were clocked extremely low, so the GTX680 came out, priced at $599 and stomped it. AMD planned on milking the 7970, so their initial launch was conservatively clocked until Nvidia forced their hands and they released the GHz Editions. AMD only appears benevolent when they are trying to hold onto marketshare--when they are setting the pace they are no better than Nvidia/Intel (remember $1200 single core CPU's? I sure do).

 

[Apoleptica]

Where was this stated?

The founders editions are currently the only 1080 cards that EVGA, MSI, etc list on their sites at the moment.
https://www.msi.com/Graphics-cards/#...3E-1080-Series

http://www.gigabyte.us/products/prod...px?pid=5910#kf

https://www.zotac.com/product/graphi...-gtx-1080#spec

http://www.evga.com/Products/Product...08G-P4-6180-KR

Was discussed in this thread: http://www.neogaf.com/forum/showthread.php?t=1220160

 

[DJSebolski]

Per EVGA_JacobF

"Sorry don't have ETA just yet, very soon. Founders will be first."

https://twitter.com/EVGA_JacobF/status/732680446593536000

 

[PHOENIXZERO]

It's not ~+20% though. The average is closer to +25-33% to Titan X, depending on the resolution (the difference is bigger the higher you go which is expected).

And there's still people acting as if that's a let down which is the point.

 

[x3sphere]

What I'm reading is that FE is not going to be available before the 27th, nothing about a price drop.

After reading the article, I agree, although the title of the article is very misleading.

 

[Hasney]

Those cards will be insanely pricey though. I expect Nvidia to ask a 1000+ bucks for first generation of cards with HBM2.

Well yeah, because it will be a Titan. That's what they do.

Then the slightly cut down and more reasonably priced 1080ti comes along.

 

[dr_rus]

And there's still people acting as if that's a let down which is the point.

Well, it's a let down if you consider the price. At $500 that would be a good proposition but at $600 let alone $700 (with 1 8-pin and loud blower) not so much.

There are also people with OCed 980Tis and Titan Xs for which the reference card makes no sense at all. I personally am waiting for factory OC custom editions to decide if I want to switch from my 980Ti or if I'll wait a bit to see if there's nothing faster coming for some $600-650.

 

[manny10032]

Used 980 ti it is

 

[jim2point0]

Disappointing gains overall, but expected. Seems like I'll still need two cards to get the perf I want @ 3440 x 1440. Was really hoping to drop SLI in favor of a single GPU solution this generation, as SLI support has generally dropped in frequency and overall quality in the past few years.

Oh well. Here's hoping the 1080Ti packs a big enough punch.

What do you have and what performance are you expecting out of 3440x1440? A single 980TI should be plenty, and the 1080 is even better than that. Why would you need 2 cards?

 

[Fachasaurus]

I can't think of any games coming out from now until next March that I really want to play with newer hardware. My 980Ti will be fine until then!

 

[Hasney]

What do you have and what performance are you expecting out of 3440x1440? A single 980TI should be plenty, and the 1080 is even better than that. Why would you need 2 cards?

Monitors above 60hz would benefit a shitton.

 

[Tryxx]

So I have a question for you guys that know a lot about the releases of GPUs. How long do you think it will be until the TI version of the 1080? Just trying to figure out if its worth the wait because i know it will be priced higher anyway. Seems like I will be upgrading my 970 but not 100% sure yet.

 

[neurosisxeno]

Well, it's a let down if you consider the price. At $500 that would be a good proposition but at $600 let alone $700 (with 1 8-pin and loud blower) not so much.

There are also people with OCed 980Tis and Titan Xs for which the reference card makes no sense at all. I personally am waiting for factory OC custom editions to decide if I want to switch from my 980Ti or if I'll wait a bit to see if there's nothing faster coming for some $600-650.

Yea but judging by the OC results of reference designs, I imagine we'll easily see AIB versions OCed 10-15%, with the SC variants being upwards of 20%, which makes it a (probably) $625-700 card that outperforms even AIB 980 Ti's by 20%. That's not too bad honestly.

 

[finalflame]

So I have a question for you guys that know a lot about the releases of GPUs. How long do you think it will be until the TI version of the 1080? Just trying to figure out if its worth the wait because i know it will be priced higher anyway. Seems like I will be upgrading my 970 but not 100% sure yet.

9-12 months.

 

[Cuban Legend]

have any of those sites benchmarked WATCH_DOGS? I've looked through like 5 of them and I cant find any...

 

[Piggus]

The founders editions are currently the only 1080 cards that EVGA, MSI, etc list on their sites at the moment.
https://www.msi.com/Graphics-cards/#...3E-1080-Series

http://www.gigabyte.us/products/prod...px?pid=5910#kf

https://www.zotac.com/product/graphi...-gtx-1080#spec

http://www.evga.com/Products/Product...08G-P4-6180-KR

Was discussed in this thread: http://www.neogaf.com/forum/showthread.php?t=1220160

That doesn't definitively mean that those will be the only versions available throughout June. Anyone saying when the non-FE cards are coming out are speculating.

 

[Hasney]

have any of those sites benchmarked WATCH_DOGS? I've looked through like 5 of them and I cant find any...

No, it's not really a benchmark priority game for anyone.

 

[Tryxx]

9-12 months.

Thanks! Such a hard choice no clue if I should wait or what... UGH

 

[D4rth Man7iz]

Are some people really disappointed that a card meant to be the successor to the 980 is "only" ~20% above than the Ti and Titan X at reference? It's a ~50% improvement over the 980 from the few benches I've looked at, that's still a significant improvement from one generation to the next and inline with, at least my expectations.

No, not really, no. They're clearly not being serious.

I'm relieved then.

 

[triplestation]

bro if i had a 970 id straight up wait for HBM2

im thinking of actually buying a used 970 and waiting for HBM2 anyway

 

[Phanatic8390]

Per EVGA_JacobF

"Sorry don't have ETA just yet, very soon. Founders will be first."

https://twitter.com/EVGA_JacobF/status/732680446593536000

Ugh... Must stay strong.

 

[x3sphere]

At least going by that [H] article posted earlier, there will be non-FE cards available on launch day (27th).

This is an interesting change of events. Many of our readers have been a bit upset with how the "new" Founders Edition GTX 1080 cards were to be rolled out. Many readers saw this FE simply as a reference card with a new name that was being charged $100 extra for while AIB partner cards were making their way to market. It has been referred to as an "early adopters" tax more than once. That seems that it might now be the case now. I expected Founders Edition cards to be for sale within 48 hours of today's GTX 1080 launch, but that is not the case. NVIDIA has just informed me that Founders Edition cards will be available at the same time as AIB partner cards. The MSRP + $100 pricing still stands, it just seems now you will not have the option of getting the FE a week or two before AIB cards.

http://hardocp.com/news/2016/05/17/nvidia_gtx_1080_founders_edition_early_adopter_tax_goes_away

 

[Newboi]

The 1080 sitting by itself looks almost too enticing, but I'm extremely curious to see how the 1070 will compare. I'm doubting the lack of GDDR5X will have too much of an affect on overall performance (especially with a decent overclock).

There's potential that everyone will be chomping at the bit for a 1080 then the 1070 will be close enough in performance to make the 1080 irrelevant, especially with the Ti edition down the road. I would actually love for the 1000 series cards to mirror the 900 series cards when it comes to price per performance in respect to the cards in their own line. This would at least make waiting for a 1080Ti easier.

I'm actually kind of bummed overall though. if Big Pascal and HBM2 is relegated to early next year, and AMD won't have a performance competitive card until VEGA, I assume the 1080 and 1070 will have to serve as the high end throughout this year. I know the Ti edition normally follows the Titan series, but I wanted Nvidia to release the 1080Ti this year with GDDR5X. Maybe AMD will surprise everyone with releasing VEGA winter of this year and really make the landscape competitive again.

Even if Polaris is cheaper, but gives R9 390 levels of performance, Pascal is looking efficient enough (especially with overclocks) to have a cheaper series of cards that would compete head to head with Polaris. I just don't see where AMD's market is???

 

[Hawk269]

And there's still people acting as if that's a let down which is the point.

Which amazes me really.

First we had a pretty significant amount of people stating that the stats Nvidia was spouting was off and that the slides they showed were all bullshit and such. That there is no way a 1080 could meet or exceed the 980ti or Titan X. We had another group that was saying that it might be possible, we need to wait for reviews benchmarks.

We now have this data and yet some act as if it still not enough. As a owner of 2 Titan X cards these 1080's being more powerful than my cards is extremely impressive, yet some of you are glossing it over like it is no big deal. I just don't get it. Many were saying wait for benchmarks that will tell the real story, well the benchmarks seem to validate Nvidia's claims in some applications the benchmarks proved to be more impressive.

Not saying everyone here is bitching, but seems odd that there are those that are discounting this card as nothing special considering how it is destroying the performance of card that sells for $1,000.00 and that is a stock card. What will happen when vendors add a second 8pin power plug and better regulators?

It is am impressive card, more than many are giving it credit for.

 

[Mrbob]

Looks like FE will be 600$ in the end

hardocp.com/news/2016/05/17/nvidia_gtx_1080_founders_edition_early_adopter_tax_goes_away

Nvidia shallowly attempting to save face here. FE Tax still holds. All they are doing is pushing back the release of the FE cards to the same date as AIB cards. They'll probably try this again with the 1080TI.

I still have no idea what you are paying an extra 100 dollars for a reference card.

 

[Phawx]

That doesn't definitively mean that those will be the only versions available throughout June. Anyone saying when the non-FE cards are coming out are speculating.

But this does:

http://forums.evga.com/Only-founder...regular-1080-as-well-m2477709-p2.aspx#2479394

That HardOCP link means exactly nothing.

AIB partners can have non-FE cards at launch. And EVGA is already stating they won't have a solution by launch. So, pretty much only FE cards are at launch.

Nvidia shallowly attempting to save face here. FE Tax still holds. All they are doing is pushing back the release of the FE cards to the same date as AIB cards. They'll probably try this again with the 1080TI.

I still have no idea what you are paying an extra 100 dollars for a reference card.

The FE tax is still happening fellas. At this point you need to find an AIB to confirm they will have non-FE cards at launch.

This is literally Nvidia saying, "Let them eat cake"

 

[Cuban Legend]

No, it's not really a benchmark priority game for anyone.

Damn, I dont see why it's not a benchmark worthy title...it was VRAM heavy (mostly due to bad optimization) and could totally benefit from 2gb vs 4gb cards and would probably benefit greatly from the 8gb of the GTX1080 at 4k or at 1080p with AA

 

[Piggus]

But this does:

http://forums.evga.com/Only-founder...regular-1080-as-well-m2477709-p2.aspx#2479394

That HardOCP link means exactly nothing.

AIB partners can have non-FE cards at launch. And EVGA is already stating they won't have a solution by launch. So, pretty much only FE cards are at launch.



The FE tax is still happening fellas. At this point you need to find an AIB to confirm they will have non-FE cards at launch.

This is literally Nvidia saying, "Let them eat cake"

"We will likely have other versions of the 1080 in the future, but we do not know yet when those will be released."

Again, nowhere does it say that non-FE cards aren't coming out until after June. Please show where it explicitly states that only FE cards will be available throughout June.

Seriously, can we stop passing off speculation as fact until we have some real answers?

 

[Phawx]

"We will likely have other versions of the 1080 in the future, but we do not know yet when those will be released."

Again, nowhere does it say that non-FE cards aren't coming out until after June. Please show where it explicitly states that only FE cards will be available throughout June.

Seriously, can we stop passing off speculation as fact until we have some real answers?

Where did I say June? I only said at launch. And that's not speculation.

 

[x3sphere]

But this does:

http://forums.evga.com/Only-founder...regular-1080-as-well-m2477709-p2.aspx#2479394

That HardOCP link means exactly nothing.

AIB partners can have non-FE cards at launch. And EVGA is already stating they won't have a solution by launch. So, pretty much only FE cards are at launch.

How does it mean nothing? The [H] article clearly states non-FE cards will be available on launch day. They may not be coming from EVGA, but other AIBs will have them.

"Yes, availability for 1080 for FE and partner cards is slated for May 27th." - that was the quote given to them by Nvidia.

 

[cHinzo]

Got a 970 GTX, gonna wait for the card with HBM2. Everything still runs fine on 1080p.

 

[Feep]

Considering the relative rush of people trying to sell their 980ti's, what do you think I could reasonably grab one for? I was going to get the 1070, but it seems like performance will be relatively similar.

 

[Papacheeks]

Which amazes me really.

First we had a pretty significant amount of people stating that the stats Nvidia was spouting was off and that the slides they showed were all bullshit and such. That there is no way a 1080 could meet or exceed the 980ti or Titan X. We had another group that was saying that it might be possible, we need to wait for reviews benchmarks.

We now have this data and yet some act as if it still not enough. As a owner of 2 Titan X cards these 1080's being more powerful than my cards is extremely impressive, yet some of you are glossing it over like it is no big deal. I just don't get it. Many were saying wait for benchmarks that will tell the real story, well the benchmarks seem to validate Nvidia's claims in some applications the benchmarks proved to be more impressive.

Not saying everyone here is bitching, but seems odd that there are those that are discounting this card as nothing special considering how it is destroying the performance of card that sells for $1,000.00 and that is a stock card. What will happen when vendors add a second 8pin power plug and better regulators?

It is am impressive card, more than many are giving it credit for.

The Titan came out over a year ago I would have hoped a newer card with better specs, faster memory, and a redesigned chip would be better. The issue is the price for that "better" performance, and we have yet to see it run on retail versions of Doom on current drivers. Let alone see that it still has trouble with 4k resolution. Even games at 1440p are not all that great performance wise.