That's not a surprise, really. I expected it to be something I was going to have to save up for and get if I want it, and be worth it when I do.
I already have a 4K TV, PS4 Pro and 4K UHD player, so I'm ready... but Microsoft exclusives don't really bring me to the yard (I would play if I had, just not buy for) - and honestly, most 3rd party stuff doesn't mean a lot to me anymore... Soulsborne is done, Metal Gear is done, FFXV happened, Fallout 4 didn't matter like it should have - I have no more unicorns. However, third party surprises can happen that get me hype all over again. There's always the occasional Nioh and Nier Automata.
What would tantalize me, actually, and probably wouldn't mean much to many others or the mass market... is definitive 4K HDR 60 fps master releases of some of my favorite games, handled to perfection. Metal Gear Solid V, Dark Souls 1 2 & 3. I could also see better Bethesda games and naturally better console mods appealing to me too, since I don't plan on getting back into PC gaming any time soon.
In the mean time, it'll be something I'll try to save for and get when I can. Also want a Switch... but I'm already 4K and if I was going to get anything, it'd be to utilize what I'm already invested in.