EA is doing away with its Online Pass program from this point forward, a decision the publisher says is partially based on player response.
Yes, were discontinuing Online Pass, EA senior director of corporate communications John Reseburg confirmed to GamesBeat in an e-mail. None of our new EA titles will include that feature.
Battlefield 3 and a number of other EA games such as Madden NFL use Online Pass. You need it in order to play many of a games online features, including multiplayer. A code activates the Pass, which has a one-time use. You need a new code (which the publisher offers, of course, for a fee) if youre playing the game on another console or if you bought the software used and the original owner redeemed the original. But players never embraced this feature.
Initially launched as an effort to package a full menu of online content and services, many players didnt respond to the format, Reseburg said. Weve listened to the feedback and decided to do away with it moving forward.
Online Pass is seen by publishers as a bulwark against the second-hand market, which retailer GameStop dominates. Publishers were worried that consumers were buying games used instead of new especially big games with popular multiplayer modes. So the online pass became a way that publishers forced consumers to either buy a game new or pay extra for online.
But from this point forward, you wont need an Online Pass for any of EAs games online.
Were still committed to creating content and services that enhance the game experience well beyond the day you first start playing, Reseburg said.
EA wasnt the only publisher using an online pass system. Activision and Ubisoft are among a handful that make use of it.
http://venturebeat.com/2013/05/15/ea-kills-its-controversial-online-pass-program/