From the EU PS Blog
http://blog.eu.playstation.com/2015/01/30/might-playing-bloodborne-long-long-time-2/
https://www.youtube.com/watch?v=DDw9azV3rMU
Also, the bundle is official for EU
http://blog.eu.playstation.com/2015/01/30/might-playing-bloodborne-long-long-time-2/
A quick recap for the uninitiated. As you play through Bloodborne you’ll obtain various items that you can use to perform rituals in the game’s central hub area. These rituals serve to open up a Chalice Dungeon.
The size – and difficulty – of each dungeon will vary, as will the enemies and boss fights you encounter. Once you’ve defeated the Chalice Dungeon boss you can save and replay the dungeon, or perform a new ritual to bring forth a brand new challenge that’s unique to your game. Like I said, Bloodborne is going to be with you for a good long while!
https://www.youtube.com/watch?v=DDw9azV3rMU
Also, the bundle is official for EU
And one final thing: for those of you that don’t yet have a PS4 and are looking forward to Bloodborne – we’ve got you covered! Hitting stores across Europe from launch day, the Bloodborne PS4 bundle includes the following:
Bloodborne
Black PS4 console
Black Dualshock 4