-
Hey, guest user. Hope you're enjoying NeoGAF! Have you considered registering for an account? Come join us and add your take to the daily discourse.
When insiders reveal (and ruin) game announcements days before they're due to happen
- Thread starter Acquiescence
- Start date
Sí señor, I also don't care about the surprise. I know the games being worked on 9/10 times, the actual video will still be new.
chrominance
Member
It seems weird to me to treat the ebb and flow of a large corporation's marketing calendar like it was a piece of critically acclaimed entertainment that can be "spoiled" by revealing the plot in advance.
Exactly what I was going to say. People need to stop being such gamers about this shit, and I mean that in a 100% pejorative sense.
Hype can go to hell.
Captain Smirk
Member
Absolutely OP, wasn't it the Microsoft E3 conference this year that completely leaked? Even the order of announcements, it ended up just being a tick list.
shiftplusone
Member
It's more like you're 16, and I tell you for your 18th birthday I am going to buy you a car. Watch this 30 second car commercial, see you in 2 years. by the time you get the car it won't look like this.
Diddy Kong
Banned
I don't mind leaks. Gamers are impatient. Especially when you have a company like Nintendo that stays silent for months at a time.
ClosingADoor
Member
News is news. Totally fine if someone leaks it.
GodfatherX
Member
This is like complaining that you know a new Star Wars movie is coming because someone told you before the press release. Not that Poe's parents are Janna and Snoke, but that the movie exist
I completely don't get this, and this is from someone who loves watching the conferences and will stay away from Gaf the day of just so I can watch them if I'm not able to when they happen. So I at least understand wanting to see it as it was presented but leaks happening doesnt spoil that, not even when it's hours before the show.
I completely don't get this, and this is from someone who loves watching the conferences and will stay away from Gaf the day of just so I can watch them if I'm not able to when they happen. So I at least understand wanting to see it as it was presented but leaks happening doesnt spoil that, not even when it's hours before the show.
As a dev (who has had the last 2 projects I worked on leaked) it sucks. It's not just the marketing department who is affected.
hydrophilic attack
Member
i don't mind it, but i guess if it's more fun if it's a bit vague like demonnite or verendus style
PeskyToaster
Member
Honestly I don't care about a company's attempt to create excitement going off without a hitch. Leak away.
^ imo, the best possible solution
get off the internet then
sounds selfish
Naughty Dog going out of their way to produce a sequel to their critcally and financielly most successful title truly would've been a shock if it weren't for the leak.
The only thing selfish is people thinking other people should go out of their way to keep fucking product announcements a secret.
I Wanna Be The Guy
U-S-A! U-S-A! U-S-A!
Leaks ruined the Switch reveal. I hate them.
ScatheZombie
Member
The irony here is that probably over half of these 'insiders' aren't leaking information; they're employees, usually in some marketing position, that are intentionally releasing information prior to official announcements to increase awareness and build hype.
In 8 years, we only had maybe 3 or 4 incidents where someone 'leaked' information against company orders and caused an issue within the studio. And usually the problem with leaks for developers isn't the actual leak itself - but when the leak has either incorrect or incomplete information that needs to be corrected or the leak releases specific information that violates a marketing agreement and costs the publisher money.
But the other 20+ times we had a 'leak' about something upcoming it was actually our community or marketing teams doing exactly what they are paid to do - bring brand awareness and build interest in the product and/or the announcement.
So, this is a really weird thing to get mad about. A lot of leaks are game companies doing it to themselves because they know this shit gets you guys into a frothing frenzy.
In 8 years, we only had maybe 3 or 4 incidents where someone 'leaked' information against company orders and caused an issue within the studio. And usually the problem with leaks for developers isn't the actual leak itself - but when the leak has either incorrect or incomplete information that needs to be corrected or the leak releases specific information that violates a marketing agreement and costs the publisher money.
But the other 20+ times we had a 'leak' about something upcoming it was actually our community or marketing teams doing exactly what they are paid to do - bring brand awareness and build interest in the product and/or the announcement.
So, this is a really weird thing to get mad about. A lot of leaks are game companies doing it to themselves because they know this shit gets you guys into a frothing frenzy.
I really don't care about "suprises" at game conferences. I even prefer knowing everything ahead of time.
Of course, the only reason being surprised even matters for the enjoyment is because so little actual game is shown more often than not. If you only get a logo, and you know it's coming, that's not really compelling.
Of course, the only reason being surprised even matters for the enjoyment is because so little actual game is shown more often than not. If you only get a logo, and you know it's coming, that's not really compelling.
Glass Rebel
Member
No, it's not. It's selfish to expect people to withhold information that others might be interested in.
Peroroncino
Member
Ruin? I wouldn't say that, I'm curious by nature, so if something's in the works, I want to know asap.
Yeah, that's not the same.
You really don't see why some people don't want to be spoiled? Whatever the announcement was for is obviously still coming out and the person is excited for that but the initial impact is lost. In the grand scheme of things it's not a world-ending event but it's still nice to experience a genuine surprise announcement.
It's like the difference between walking into a surprise bday party not knowing it's happening versus your buddy telling you a day in advance that it's happening. The party is still the party and you still have fun at the party but the surprise element is gone.
The end result doesn't change but the impact is different.
Imagine newspapers spoilertagging the winner of 2016's presidential election lmao
Steve Youngblood
Member
Haha. Yes. All aspiring leakers should aspire to the model set by permanently banned insider Verendus.
I don't see the problem ? I hate being spoiled in game but this is totally different.
Announcement are PR stunt in order to make us buy day one... If i feel like the game deserve it, it won't matter when i saw it first.
It's a little anticlimatic to see that Ryu will be in Smash via a leak, but it made me happy nevertheless. I didn't saw Cloud coming, it was awesome as a reveal but it's still only a reveal, not playing it.
I don't want to protect myself from commercials that much.... But i can shut myself from everything before playing a game (like Persona 5, never saw a trailer past the first one)
Announcement are PR stunt in order to make us buy day one... If i feel like the game deserve it, it won't matter when i saw it first.
It's a little anticlimatic to see that Ryu will be in Smash via a leak, but it made me happy nevertheless. I didn't saw Cloud coming, it was awesome as a reveal but it's still only a reveal, not playing it.
I don't want to protect myself from commercials that much.... But i can shut myself from everything before playing a game (like Persona 5, never saw a trailer past the first one)
Jep, and i'm just fine with commercials loosing a bit of power.
Vincent Alexander
Member
I blame insiders leaking shit early, and those who love it, for why making announcements of announcements of announcements has become more prominent.
Neither his scenario or yours sounds selfish...If my girlfrend witholds sec from me when I want it, she isn't being selfish.
People want attention.
But then we also have people leaking full storylines or scripts with information that may or may not be fully relevant months later.
People spoiling it with this shit (in my opinion). I try to stay away from that stuff.
However, when people just leak some information of the existence of an upcoming release or details about a new system, it's pretty cool. Leakers create some great hype sometimes.
But then we also have people leaking full storylines or scripts with information that may or may not be fully relevant months later.
People spoiling it with this shit (in my opinion). I try to stay away from that stuff.
However, when people just leak some information of the existence of an upcoming release or details about a new system, it's pretty cool. Leakers create some great hype sometimes.
Lights and Waves
Member
Acquiescence
Member
Reviews, preview coverage, retrospectives, interviews, that sort of thing.
If gaming journalism amounts to listing off a series of announcements days before they happen then that's a sorry state for the field isn't it? I'm not even talking about journalism so much as insiders who don't even work in the industry, but are somehow able to obtain such information anyway. Twitter personalities, if such a thing exists.
Steve Youngblood
Member
Something can still be a surprise in spite of not being revealed at a marketing event. Further, even armed with the info that the game is officially being worked on, there's still often a lot of questions that need answered or details that need fleshed out.
Glass Rebel
Member
lmaooooo
As someone who didn't get spoiled, I thought the announcement was still at least a 6 months away and after ND opened the show was convinced they were done for the year and then I was wrong and feaking out at a fucking Stop sign. So much better than "TLoU 2 is happening at PSX", I still would have been really happy with that mind, but so close to it happening I'd rather just let Sony tell me.
If something is months from it's announcement I couldn't give a fuck though, I'll eat that shit up without a care.
PensivePen
Member
I don't think this is really a problem. It wouldn't be an issue if most game reveals weren't really lame. Knowing that a new game you want is coming would still be exciting if the official reveal actually showed off the gameplay, visuals, etc. But a lot of the time what you get is a logo and maybe a CG trailer if you're lucky.
It's literally their fucking job to report on news. New videogames being announced is news.
GodfatherX
Member
Balee dat
]user is permabanned
This. I don't care about the fun or the hype that are generated by corporates, just give the information, wether or not it's by official sources.
Mass Effect
Member
It doesn't really bother me. It's also not something you can change, being on the internet and all. You could always forego GAF around big conference times.
This would happen regardless because it's a tool to build anticipation and hype.
This would happen regardless because it's a tool to build anticipation and hype.
ThatStupidLion
Member
on one hand i agree with OP, but on the other hand it's the companies that have created this hype culture over the years when it doesn't need to be made such a big deal
Empyrean Heaven
Member
Sometimes the leaks can help or hurt. Remember, Sony's E3 2015 (AKA the greatest E3 conference ever) had its three big reveals (Last Guardian, FFVII Remake, and Shenmue 3) leaked well before the conference (one by Yu Suzuki himself). It didn't ruin the fun.
That being said, an announcement nobody sees coming, for instance the reveal of Cloud as a DLC character for Smash, is equally hyped because it's so insane nobody sees it coming and when it does happen it makes people lose their minds.
So I dunno. leaks can build hype for a show, but if you're going to watch the show anyway, I guess they're much nicer when people can't see them coming.
That being said, an announcement nobody sees coming, for instance the reveal of Cloud as a DLC character for Smash, is equally hyped because it's so insane nobody sees it coming and when it does happen it makes people lose their minds.
So I dunno. leaks can build hype for a show, but if you're going to watch the show anyway, I guess they're much nicer when people can't see them coming.
I think it would have been even more exciting out of nowhere. It was only about a week before the reveal that we heard confirmation. Seeing the reactions would have been more fun. We could have waited one more week for a bigger impact. If it's only something of that length, I'd rather whoever has the info to sit on it.
GifGafIsTheBestGaf
Member
i dont mind it tbh, i didnt know a lot of games were leaked until i saw a lot of gaffers posting XGAFFERwasRight during the show
i just find it ridiculous that you are still demanding leaks and still have the gall to mandate how you want them
i just find it ridiculous that you are still demanding leaks and still have the gall to mandate how you want them
Yes, it is. Your said "get off the internet then". This is not a solution.
I read the mvci thread here and when it was shown I was happy but the surprise had been ruined. I had not heard any rumor any tlou2 and that was like the best news of the day. There is something to not knowing and getting a surprise