I have to say, I think MS has a fundamentally different view of the console space than Sony does (or Nintendo, but they are their own deal).
Microsoft seems really content to make a platform, own the platform, release profitable games on said platform and allow 3rd party content to exist on the platform and profit off of having a really good interface and online connectivity.
I think yesterday was really indicative of this. They were very content to announce first party games that look like they will be financial successes. They were very happy to show off a really nice looking set of kit with the best version of games.
They do not appear to be interested in engaging in a war to "win" E3. I don't know if this is good or bad, but I think MS is generally attempting to align as a platform creator who makes profitable content, but loss-leaders seem to be a thing of the past.
I think this explains why they are pushing Xbox 360 and OG Xbox BC. They want players to view the Xbox platform the way you view your Iphone. Everything you ever have bought or ever will buy will continue to work, so every 3-4 years you will upgrade your Xbox when the new shiny one comes out and keep on playing and buying content.
They largely don't even seem to care that Sony is locking up 3rd party games for their E3 presentation tonight. They did in the 360 days. They wanted to be the team that showed you the big yearly games on stage. They certainly had several big games on stage, but Sony seems to have 70% of them at this point, and MS seems to not care or mind because they know they will get the game on their platform. And the games will sell, and they will make money.
I think this is a mistake, but maybe that's me being a console fanboy coming out.
For the life of me I don't know why they can't go to Sega and pay for a new Jet Set Radio game. I don't know why they can't go to EA and fund a KOTOR sequel. I don't know why they can't go to Bethesda and pay for an updated Morrowind with 4K HDR graphics. I don't know why they can't go out and create a studio to create new AAA first-party only games. A new Alan Wake? A new Sunset Overdrive? There are a lot of moves that Sony makes at these shows that garner them lots of goodwill and buzz (and obviously the impression that they are THE platform for gamers) even if the games are niche as hell and won't wind up being profitable investments.
And we all sort of know that Psychonauts 2 and Shenmue 3 are going to wind up being niche products that Sony didn't even fully fund and will probably be on Xbox at some point. We all sort of know that a new JSRF game will probably bomb. But man, can you imagine the pop that would happen in the audience?
I think what we are seeing right now is 15 years of Microsoft doing all those things at their show and not having any metrics that show there is any sort of ROI at all. Gears of War 4 seems like a dud. All the games they have tried to get buzz going with (Tomb Raider, etc) fell on their face. Maybe they have figured out that IPs lose value over time and that they are better off letting software companies (ie 3rd parties) make those investments for them and just sit back and turn a profit.
It's frustrating to all of us. And I was sort of lukewarm on yesterdays presentation.
That said, I'm buying a Xbox One X, and I'm going to have a lot of games to play this year, and they will look really really nice on my LG OLED in HDR with 4K resolution.
So, maybe at the end of all of this, viewing the Xbox merely as another platform where Microsoft can sell you other peoples software (and their own software that is profitable to them) is the mindset that console companies should have taken decades ago for financial stability.
Maybe Sony has "won" this generation because the Xbox One was overpriced and had shitty always online requirements at announcement.. and was less powerful for more money. Maybe the reality is simply that the Xbox 360 was successful the last generation not because of Gears of War and Halo 3 but because Microsoft had the best versions of most games for less money than Sony did. And Microsoft is content to sell a million Xbox One X's this Christmas and slowly drop the price over time so that more casuals gamers transition over to it and Xbox One X2 comes out in 4 years when the Xbox One X is 250 bucks.
Pretty much my thoughts as well. I'm a little disappointed in the 1st party showings here, and hope they have multiple projects in the works at the moment after all the downsizing they did.
I'm a bug 3rd party gamer and will be plenty busy when I get an Xbox One X this year. But the thought will linger u till next year.