EA projected Battlefront would sell 12M copies, and analysts somehow think they are lowballing it. Really? It feels like a tweener product atm. I'm trying to get my SW-fan friends into playing BF with me but no DICE.
http://mobile.nytimes.com/2015/10/12/business/media/disney-reboots-star-wars-video-games.html
(Edit 10m to 12m)
// Mod Edit:
A note about the "make and market" budget - as a Call of Duty: Modern Warfare 2 comparison, the game was $40-$50 million, but the total launch budget was $200 million due to $150-$160 million in marketing costs: http://latimesblogs.latimes.com/mon...ern-warfare-2-gets-hollywoodscale-launch.html
In other words, the game's development cost shouldn't be read as $180 million.
http://mobile.nytimes.com/2015/10/12/business/media/disney-reboots-star-wars-video-games.html
Star Wars Battlefront, published by Electronic Arts under a license from Disney, will arrive in stores on Nov. 17. (An Internet-based test version was made available to fans on Thursday.) Battlefront, as the game is known, cost an estimated $180 million to make and market, and hopes are that it will sell roughly 12 million copies worldwide, which translates to about $720 million in retail sales or $550 million wholesale, according to Michael Pachter, an analyst at Wedbush Securities
(Edit 10m to 12m)
// Mod Edit:
A note about the "make and market" budget - as a Call of Duty: Modern Warfare 2 comparison, the game was $40-$50 million, but the total launch budget was $200 million due to $150-$160 million in marketing costs: http://latimesblogs.latimes.com/mon...ern-warfare-2-gets-hollywoodscale-launch.html
LA Times said:Call of Duty cost $40 million to $50 million to produce, people close to the project said, about as much as a mid-size film. Including marketing expenses and the cost of producing and distributing discs, the launch budget was $200 million, on par with a summer popcorn movie -- and extremely high for a video game.
In other words, the game's development cost shouldn't be read as $180 million.