Mr. Topolsky, who helped co-launch The Verge and most recently served as the top digital editor at Bloomberg, has raised $5 million to found The Outline, a new digital publication set to debut this fall.

The funding round was led by the New York-based RRE Ventures, which has invested in the likes of BuzzFeed, Business Insider and the Skimm. Other investors include Advancit Capital, Boat Rocker Ventures and Nextview Ventures.

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The plan is to produce roughly 15 to 20 pieces of content a day, including text articles, more visual stories and video.

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To help, he has hired 10 staffers, including journalists such as Aaron Edwards, formerly of BuzzFeed News, and Adrianne Jeffries, who was most recently a managing editor at Motherboard, Vice Media’s tech-focused channel. In addition, Mr. Topolsky has brought on Amanda Hale, formerly of the politics site Talking Points Memo, as head of revenue. The Outline staff may grow to 20 or 30 over the next few months, Mr. Topolsky added.

On the video front, Boat Rocker Ventures could prove to be valuable partner. The company has a sister production company that has created such projects at the BBC America series “Orphan Black.”

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“It's important to him to reach the right people, not necessarily the most people. For The Outline, these are urban sophisticates, the type of people who eat farm-to-table organic foods and back interesting projects on Kickstarter. He's betting many of them are fed up with garbage content popping up on social media and are looking for an alternative.

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