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gamma · Sep 14, 2016

So I was reading about the Battlefield 4 expansions being free on a German deal site. It linked to a gaming news site so I clicked the link and this happened:

What the shit is this? I've never seen an ad like this. The way the actual content disappeared I thought it's some malware for a second. ~~The gif is even sped up a bit.~~

And then they complain that people use adblockers?

Nowise10 · Sep 14, 2016

That's pretty cool tbh

RyanW · Sep 14, 2016

Future of ads and I'm pretty impressed

Vic · Sep 14, 2016

Wow yet fuck this though.

Kard8p3 · Sep 14, 2016

Nowise10 said:
That's pretty cool tbh

No. Fuck that noise. Any site doing that is one I'll either use adblock on or not go to anymore.

Crayons · Sep 14, 2016

I'm amazed and horrified

stuminus3 · Sep 14, 2016

On one hand, that's pretty cool.

On the other hand, it makes me want to put my fist through the screen.

Brawly Likes to Brawl · Sep 14, 2016

I've heard of Ads as Content, but this is ridiculous.

AlexMogil · Sep 14, 2016

Imagine how fast this ad would be running... on our laptop!

BY2K · Sep 14, 2016

That's actually pretty cool, from a design stand point but FUCK THAT.

Clockwork5 · Sep 14, 2016

Neat!

Sou Da · Sep 14, 2016

I'm pretty impressed, 4/5 from me.

capitalCORN · Sep 14, 2016

I guess someone dropped dosh for after effects.

the_batman · Sep 14, 2016

Thank you jesus for ad blockers

Strimei · Sep 14, 2016

I gotta admit I find it kind of neat but good lord I hate it.

Permanently A · Sep 14, 2016

I used a computer without ad block the other day. It was a hell of an experience. Especially YouTube ads. Fuck all of that man.

Currygan · Sep 14, 2016

this is actually better than the autoplay ones

at least you can see where the fuck is the X to shut it down

Vic · Sep 14, 2016

Permanently A said:
I used a computer without ad block the other day. It was a hell of an experience. Especially YouTube ads. Fuck all of that man.

You're a courageous person.

Lil'DigiOp · Sep 14, 2016

Its so funny how some are being cheeky about how "cool" it is but would be destroying the internet if ads like this became the norm lol

Rabbi_Vole · Sep 14, 2016

In the not too distant future, you'll be reviewing your phone dick pics when some male enhancement ad will kick in and graph your member on the "after" shot.

Fat4all · Sep 14, 2016

that's all sorts of fucked

Vilix · Sep 14, 2016

I for one welcome our new ad masters.

megarockexe · Sep 14, 2016

Immersive partner ads are all the rage.
This was on Fast Company today. I get the humor, but perhaps it's going a bit too far. I also cut out the delays in it to show.

VanquishUK · Sep 14, 2016

I'm in the "that's pretty cool but at the same time...wtf?" boat.

gamma · Sep 14, 2016

If you notice the mouse cursor I was actually stunned lol. I was going for the close button in the end but then it disappeared by itself. It actually took 18 seconds from the time it appeared till it was gone again.

Here's the link to the site, maybe you get the pleasure of experiencing it for yourself:

http://www.gamestar.de/spiele/battlefield-4/news/battlefield_4,47443,3302565.html

Ganzlinger · Sep 14, 2016

This looks invasive, but cool.

D4Danger · Sep 14, 2016

adblock is the problem though. Not whatever the fuck this is.

demon · Sep 14, 2016

That's a quick way to ensure I'll have adblock turned on for your site forever.

StarSketch · Sep 14, 2016

BY2K said:
That's actually pretty cool, from a design stand point but FUCK THAT.

.

CarpeDeezNutz · Sep 14, 2016

chrisPjelly · Sep 14, 2016

It's probably cool for the first time, but I can see this becoming REALLLY grating after a while

HvySky · Sep 14, 2016

This is both the best and the worst ad I've ever seen.

Sojgat · Sep 14, 2016

I would permanently abandon any site where this happened.

Cool idea though.

EightBitNate · Sep 14, 2016

That takes a very low amount of self-respect to give the ok. That website is shit.

DrSlek · Sep 14, 2016

That's a quick way to stop me visiting a website.

low-G · Sep 14, 2016

Yea, I, like you, would be terrified to see that (thinking malware).

If they can do that to the way the webpage is drawn, imagine what they can do with your private information.

PsychBat! · Sep 14, 2016

Nowise10 said:
That's pretty cool tbh

Clockwork5 said:
Neat!

exmachina64 · Sep 14, 2016

Just imagine the VR version.

DrFunk · Sep 14, 2016

Goddamn

D4Danger · Sep 14, 2016

EightBitNate said:
That takes a very low amount of self-respect to give the ok. That website is shit.

"ok so what do you want to do again?"
"we want to take your entire site and blast it off the screen and then replace it with a full screen ad"
"cool"

yeah I mean just close your site if you hate yourself that much. Everyone involved in this should be ashamed (except the person who made it. they did good work)

chaobreaker · Sep 14, 2016

If an internet ad mades me fear for the security of my PC or phone for even a second then it failed as an ad.

As long as malicious ads are still commonplace, then I will never find this cool.

Trigonometrize. · Sep 14, 2016

The ambivalence in this thread is amazing. "Cool, but FUCK YOU"

gamma · Sep 14, 2016

The gif doesn't even shot how bad it was cause it's sped up since I'm shitty at making gifs.

Here's a video that shows it in real time: https://vid.me/omCc

valkillmore · Sep 14, 2016

No better way to get me to not watch your ad then present it in a way that looks just like malware ads

G0523 · Sep 14, 2016

Lol. Everyone in this thread:

OP is Kif.

I will admit it is both horrifying and impressive at the same time.

daveo42 · Sep 14, 2016

I was actually waiting for the ad to do another shifty shifty on you at the end. Slick ad and your future nightmare.

ShadowSwordmaster · Sep 14, 2016

Ads have evolved to the next stage.

xk0sm0sx · Sep 14, 2016

The designers of HTML5 must be face-palming at the way the language is abused.

TheGameshark · Sep 14, 2016

Dat immersion doe

Leafhopper · Sep 14, 2016

Haha what.

Crayons said:
I'm amazed and horrified

Feeling exactly the same.

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What the fuck kind of shit ad did I just witness

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