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Rumor: PS4 dropping price to 199 tomorrow to counter Switch launch in some EU stores

C

CaVaYeRo

Member
So let's call it a rumour and I think it can have its own thread, but mods please switch it off it if I'm wrong.

So we learned from a very reliable source at retail that Sony is agreeing with some retailers to temporary drop the price of the standard PS4 Slim to 199 euro, be it a one-day sale for just tomorrow or today-tomorrow, as a counter-measure to Switch launch:

https://www.gamereactor.es/noticias/379813/Rumor+Sony+baja+PS4+a+199+euros+manana+contra+Switch/

We cannot say which retailer is our source from, but we can confirm this will be applied in several European countries, including but not limited to Italy. Perhaps you can take a look at your local retailer and confirm as well.

EDIT: Looks indeed like Germany, Belgium, etc are confirming this move.

EDIT 2: Aaand now it's official, and for those who say this is not to take the Switch launch as a chance...

17022017_10154880110220999_5371286628755815688_n.png
Click to expand...

PS: Ofc there's no need to 'counter' when you're leading, but it's a great way to capture attention, fill some of the Switch missing stock or show off games library. It's just a competitive move. Then its taste is a whole different discussion :D
 
P

Piers

Member
Why would retailers be trying to counter the launch of another console? Provided I read this right.
 
V

Vitacat

Member
Impressive. I love Nintendo games, and am camping for a Switch today, but anyone who doesn't yet own a PS4, you NEED to get one. Amazing exclusives.
 
Certinty

Certinty

Member
I'm pretty sure most people that are buying the Switch have no interest in a PS4 or already have one. Can't imagine many are choosing a Switch over a PS4/XO.
 
J

Jonneh3003

Banned
I'm not sure PS4 is deterring people from buying a Switch, I imagine most people are either getting a Switch for a portable home console or because Zelda got like 30 10/10's.
 
S

Shalalalalashaska

Neo Member
I got an e-mail from a Dutch toys tore advertising the PS4 slim for €188,- for only today and tomorrow. So this seems to be more than a rumour.
 
L

LordKano

Member
Eh, I doubt that. Must be just a coincidence.
The units that were going to sell thay day will just be sold the day after.
 
C

cw_sasuke

If all DLC came tied to $13 figurines, I'd consider all DLC to be free
Sounds about right...they had the same price for PS4 during the Holidays.
Sony has the retail pull for such short sales.
 
G

Guymelef

Member
Last month before fiscal year ends, coinciding with Horizon launch.
I think Switch has nothing to do with this decission.
 
N

nubbe

Member
day 0 buyers aren't going to care

They might pick up a backup machine since they are the type that burn cash
 
K

kennyamr

Member
They don't want to "counter" Switch sales but instead they want to make a little dent in Nintendo's hype taking over the media for the next days/weeks.

They want to keep the PS4 fresh in people's minds. Just another form of marketing strategies.

Having said that, Sony will eventually start doing more of these promotions because they actually can.

And that's great for consumers overall.
 
U

UnemployedVillain

Member
Triggerhappytel said:
People go to a store for a Switch, it's out of stock so they decide to pick up a PS4 instead? Seems like a good idea to me.
Click to expand...

But that's assuming they would be buying each console for the same reasons. Someone who wants to play Zelda isn't going to just get a PS4 because the console is out of stock. But yeah, I can see this causing some people to get a PS4 instead
 
J

Justified

Member
UnemployedVillain said:
What would a 1 day price drop accomplish when the majority of day 1 Switch sales are from preorders?
Click to expand...

Easy I cant see lots of Parents and Grandparents casually shopping, seeing the Switch posters and thinking "Humm maybe I should get one for little Susey or Timmy"

Walk in and no Switch is available, but hey the PS4 is 199 now. Guess Ill get that
 
E

emag

Member
Already have access to a Wii U, so I'll play Zelda on that. If we see some $199 PS4 Slim deals in the US, I'm in.
 
M

Maxinas

Member
Certinty said:
I'm pretty sure most people that are buying the Switch have no interest in a PS4 or already have one. Can't imagine many are choosing a Switch over a PS4/XO.
Click to expand...

People buying a switch day 1 are hardcore nintendo fans and idorts such as myself. It's great not being a console fanboy.
 
C

CaVaYeRo

Member
Piers said:
Why would retailers be trying to counter the launch of another console? Provided I read this right.
Click to expand...

Well see it as a chance, not a shoot in the foot: if they got launch shipment covered this is pretty much a sale opportunity for both Sony and the retailer, so they agree on these terms for a limited period of time right when Sony's competition is launching new hardware and store gets more beneficts.
 
F

FelipeMGM

Member
I dont think this would make someone change their minds on buying a Switch on launch day

That could make someone buy both a PS4 and a Switch tho
 
S

Skeff

Member
In the UK we've had a 2 controller and horizon bundle for £199 in quite a few retailers. So does seem like something is happening.
 
RedAssedApe

RedAssedApe

Banned
Isn't horizon not until yet in those regions either? Could help with sales of that game too. Don't think Sony cares that much about the switch as right now
 
D

Die Squirrel Die

Member
UnemployedVillain said:
What would a 1 day price drop accomplish when the majority of day 1 Switch sales are from preorders?
Click to expand...

family_guy said:
What's there to counter really? They don't even have much Switch stock to sell.
Click to expand...

Piers said:
Why would retailers be trying to counter the launch of another console? Provided I read this right.
Click to expand...

Hardware launch creates interest, gets people in stores -> limited stock means a lot of people won't get a Switch -> people see time-limited promotion of cheap PS4 -> decide to buy PS4.

I imagine that's the logic behind it.
 
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