Nightengale
Member
Edit: Updated with trailer view count data as of 16th June and 18th June. Also some additional insights from benny_a who is the one running the data scripting, so he has access to the trending insights at point of extraction.
Well, while it's still early days and plenty of trailers are still gaining views and momentum as the clock ticks... let's have a look at the most viewed trailers of the past week, ranging from trailers shown at E3 or trailers set-up for pre-E3 announcements.
Because this year has multitudes of trailers where the main source is not the significant contributer of views, a number of trailers where the number of views are weirdly balanced, and all that jazz, this early look has 3 fundamental restrictions:
a. this list only looks at top 50 trailers from E3.
b. where there are mirrors of the same trailer with significant view count, I will combine the view count of up to 3 of the same trailers, max.
c. trailers/mirrors below 100k are not included into the mix. ( as of this snapshot )
Therefore, it is not a perfect look and as we come closer to the end of E3 and letting more time simmer, we'll hopefully do a more in-depth look at all the games. Kindly advise if you noticed anything wrong:
P.S. The like/view ratio for KH3 is completely messed up, because no of likes/dislikes are disabled for the Japanese trailer of KH3.
Credit goes to Triggerhappytel for helping out with trailer/link compilation, and code wizard benny_a for masterful time liberation.
Well, while it's still early days and plenty of trailers are still gaining views and momentum as the clock ticks... let's have a look at the most viewed trailers of the past week, ranging from trailers shown at E3 or trailers set-up for pre-E3 announcements.
Because this year has multitudes of trailers where the main source is not the significant contributer of views, a number of trailers where the number of views are weirdly balanced, and all that jazz, this early look has 3 fundamental restrictions:
a. this list only looks at top 50 trailers from E3.
b. where there are mirrors of the same trailer with significant view count, I will combine the view count of up to 3 of the same trailers, max.
c. trailers/mirrors below 100k are not included into the mix. ( as of this snapshot )
Therefore, it is not a perfect look and as we come closer to the end of E3 and letting more time simmer, we'll hopefully do a more in-depth look at all the games. Kindly advise if you noticed anything wrong:
P.S. The like/view ratio for KH3 is completely messed up, because no of likes/dislikes are disabled for the Japanese trailer of KH3.
Credit goes to Triggerhappytel for helping out with trailer/link compilation, and code wizard benny_a for masterful time liberation.
Trailer views update as of 16th June, with amendments as per noted mistakes:
Update as of 18th June 2017. Credit to trigger & benny''s ongoing help.\
As an example, in the last 14 hours the Xbox One X trailer is at 750k views growth with 0.06% like/dislike percentage.
That's pretty clearly an ad run.
Super Mario Odyssey is at 540k in the same period and at 0.84%. I interpret that number as not as many unique viewers as Spider-Man which is at 830k 1.37%.
So you have to basically interpret the situation. MS's trailers or MHW trailer is ad run because it's extremely tiny L/D% but SMO could just be significant repeat watchings by viewers that already liked/disliked.
Edit 1:
For me some short hand for now, based on this limted information:
<0.1% is clear case ad run only, basically no organic interest,
0.4> <0.7 organic + ads
>0.7 repeat viewings by dedicated fans
>1.0 new unique viewers + repeat viewings
You also have COD WWII which seems to have a very engaged audience, maybe because it's aimed more at kids that like/dislike more. It gets muddy above 0.1% where it's clearly ad runs.
Edit 2:
What's great is the slowness of Sony of uploading the videos themselves. Assuming you can't, or they don't try to run trailers as advertisements on other people's channels you have a good control group for big trailers without ad runs.
