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duckroll · Jul 20, 2017

http://www.juventus.com/en/news/news/2017/juventus-team-up-with-cygames.php

Juventus will have a sponsor on the back of their shirts for the first time in history after a new, three-year sponsorship agreement was signed with Cygames.

While the design of the shirts itself is a nod to the Bianconeri's glorious past, the presence of the Cygames logo on the back is another clear indication that the club is pushing forward as part of its international development strategy.

The Japanese company is a leading producer of video games and forms part of the CyberAgent group, which is listed on the Tokyo Stock Exchange and the NASDAQ Stock Market in New York.

You hear that? Leading producer of video games. Mobile games are video games!

”This is a significant milestone for Juventus with a sponsor now appearing on the back of its shirts for the very first time," declared Giorgio Ricci, Co-Chief Revenue Officer and Head of Global Partnerships and Corporate Revenues at Juventus.

”The chance to form a partnership with a company of such international prestige played a great role in our decision-making to sign this deal and so it's with pride that we welcome Cygames to the Juventus sponsorship family. We share the same vision in that we both want to achieve excellence on a global level.

”This is a strategic partnership for Juventus, because it allows the club to penetrate the Japanese market and strengthen its standing in Asia. The fact that Cygames is a leading company in the entertainment sector demonstrates the close proximity between Juventus' image and experience-based assets."

Juventus is going to penetrate the Japanese market like how Cygames penetrated the wallets of all Granblue Fantasy fans!

”We're excited and honoured to have signed an agreement to become an Official Juventus Sponsor," said Cygames president Koichi Watanabe.

”The Cygames logo will appear on the back of the official Juventus jerseys for all domestic games and friendly matches.

”This partnership was written in the stars, as both of our brands are defined by the same two colours: black and white. Moreover, Juventus and Cygames share the same mission – to entertain people all over the world while conveying positive values."

The same Koichi Watanabe who just 8 years ago was still working at Silicon Studios and directing this game:

Bits N Pieces · Jul 20, 2017

The Old Lady is getting down with the kids!

Enter The 36 Chambers · Jul 20, 2017

Being over the ass seems appropriate

Shifty · Jul 20, 2017

What on earth is a Juventus?

TheLegendaryN · Jul 20, 2017

Shifty. said:
What on earth is a Juventus?

A very famous Italian football club.

Don Draper's Hat · Jul 20, 2017

Bits N Pieces said:
The Old Lady is getting down with the kids!

Nice.

Berto · Jul 20, 2017

Shifty. said:
What on earth is a Juventus?

One of the most famous football clubs in the world.

EndlessSky · Jul 20, 2017

Cygames also created the Beast esports team and sponsored some FGC guys such as Daigo and Snake Eyez a couple months back. Seems like Cygames is doing pretty good for themselves.

McMoneyman · Jul 20, 2017

Bits N Pieces said:
The Old Lady is getting down with the kids!

Charles Brandon · Jul 20, 2017

Shifty. said:
What on earth is a Juventus?

What on earth is a Cygames?

(seriously, never heard of them)

duckroll · Jul 20, 2017

EndlessSky said:
Cygames also created the Beast esports team and sponsored some FGC guys such as Daigo and Snake Eyez a couple months back. Seems like Cygames is doing pretty good for themselves.

They have a lot of money and can't seem to spend it all in one place. So yeah. Good times.

Geoff said:
What on earth is a Cygames?

(seriously, never heard of them)

A mobile game developer headed by a bunch of guys who used to make console games at Silicon Studio. They exploded with the success of Rage of Bahamut, then Granblue Fantasy, and now Shadowverse. They've been spending A LOT of money in the past two years expanding into console development, anime production, eSports, and now real sports.

Joey Ravn · Jul 20, 2017

That guy has a Flash logo as part of his haircut.

Football, I guess.

Gentle Rodriguez · Jul 20, 2017

Hey have you guys heard of this amazing new website called "Google"? Never again will you have to ask such questions as "what is x?"

Charles Brandon · Jul 20, 2017

duckroll said:
They have a lot of money and can't seem to spend it all in one place. So yeah. Good times.

A mobile game developer headed by a bunch of guys who used to make console games at Silicon Studio. They exploded with the success of Rage of Bahamut, then Granblue Fantasy, and now Shadowverse. They've been spending A LOT of money in the past two years expanding into console development, anime production, eSports, and now real sports.

Thanks

Absoludacrous · Jul 20, 2017

All I've really gotten from this thread is that I should go back and play 3D Dot Game Heroes some more

Pooya · Jul 20, 2017

They should use some of this money and hire actual card game designers. Shadowverse designers are big joke at this point.

Dragner · Jul 20, 2017

miladesn said:
They should use some of this money and hire actual card game designers. Shadowverse designers are big joke at this point.

Yeah, they keep using the old 'Magic the gathering pros may be good at game design right?', that yeah, some are, but thats not always the case, and I bite already wizards of the coast and now is bitting Shadowverse.

LordKano · Jul 20, 2017

miladesn said:
They should use some of this money and hire actual card game designers. Shadowverse designers are big joke at this point.

I thought the appeal of Shadowverse was its card designs, that it's basically Hearthstone for weebs.

Lucumo · Jul 20, 2017

Why would they waste their money on something like Juventus? I don't think that sponsorship will be worthwhile.

Dragner · Jul 20, 2017

Lucumo said:
Why would they waste their money on something like Juventus? I don't think that sponsorship will be worthwhile.

Shadowverse is getting an Italian translation patch so it makes sense to target an italian team to promote that.

Charles Brandon · Jul 20, 2017

Lucumo said:
Why would they waste their money on something like Juventus? I don't think that sponsorship will be worthwhile.

Why not?

faridmon · Jul 20, 2017

Its AC Milans year anyway. Cygames missed the boat.

Cuningas de Häme · Jul 20, 2017

Lucumo said:
Why would they waste their money on something like Juventus? I don't think that sponsorship will be worthwhile.

Heh.

Juventus is one of the best teams at the moment. Of course it is worthwhile.

Fisico · Jul 20, 2017

It's been so long since then.

EDIT : While surprising it's on line with what they've been doing for years, they're not sitting on a pile of money and just investing everywhere left and right, so far as a consumer it only gave me good things so I can't complain.

Lucumo · Jul 20, 2017

Cuningas de Häme;243979171 said:
Heh.

Juventus is one of the best teams at the moment. Of course it is worthwhile.

And that status comes with a price. Do you think they will make that money back from the fans or people who look at it? I highly doubt it.

Pooya · Jul 20, 2017

LordKano said:
I thought the appeal of Shadowverse was its card designs, that it's basically Hearthstone for weebs.

I mean the text of the cards. It's probably the worst balanced card game ever right now, it's hilarious how bad it is. You just flip a coin at the start, if you go first you win in 5 turns, if you go second...oops.

CortexVortex · Jul 20, 2017

Lucumo said:
Why would they waste their money on something like Juventus? I don't think that sponsorship will be worthwhile.

What? Juventus is one the biggest brands in football and they almost won the Champions League. Sounds like a pretty good deal to me.

Shin · Jul 20, 2017

Cygames doing good business in the mobile space?
I only know SFV sponsorship and some of their mobile games, this seems quite the investment.

Charles Brandon · Jul 20, 2017

Lucumo said:
And that status comes with a price. Do you think they will make that money back from the fans or people who look at it? I highly doubt it.

Why does anyone sponsor a football team then? I don't understand your logic.

Yohane · Jul 20, 2017

what games does Cygames offer in Europe?

Dragner · Jul 20, 2017

Yohane said:
what games does Cygames offer in Europe?

Shadowverse.

Lucumo · Jul 20, 2017

Geoff said:
Why does anyone sponsor a football team then? I don't understand your logic.

Usually larger companies sponsor better football teams. Also, those aren't niche as Cygames is.

Nintendo's Witch · Jul 20, 2017

Juve>Real Madrid.

😁

McMoneyman · Jul 20, 2017

Nintendo's Witch said:
Juve>Real Madrid.

😁

Cygames>Microsoft Xbox???

2+2=5 · Jul 20, 2017

Lucumo said:
Why would they waste their money on something like Juventus? I don't think that sponsorship will be worthwhile.

Juventus is undoubtly the strongest Italian club and one of the European strongest clubs, it won the Italian league 33 times, this year's title is the last of 6 consecutive ones and many times it reached the final or the final stages of the champions leage and it has probably the best goalkeeper ever(until the next year when he'll retire).

Trust me it's worth.

Charles Brandon · Jul 20, 2017

Lucumo said:
Usually larger companies sponsor better football teams. Also, those aren't niche as Cygames is.

Maybe they would prefer not to be niche. I see your point but mobile games are not really niche anymore. Juventus are famous the world over. Plenty of people will see this and ask "Who are Cygames?", google and find a link to their app store. The main sponsor of Juve is Jeep - who buys a car because they saw it on a football shirt? The answer, I suppose, is lots of people.

texhnolyze · Jul 20, 2017

So, Juve players as gacha characters in Granblue?

I wouldn't be against that idea. Hopefully the legends are in there also.

Lucumo said:
Why would they waste their money on something like Juventus? I don't think that sponsorship will be worthwhile.

Ok so I'm not even a fan of Juve but wtf is this?

Alessandro · Jul 20, 2017

Lucumo said:
Why would they waste their money on something like Juventus? I don't think that sponsorship will be worthwhile.

Juventus was finalist in 2015 and 2017 Champions League.
2017 final was approximately seen by 200 million viewers worldwide and broadcasted in 200 countries.

Cormano · Jul 20, 2017

Shifty. said:
What on earth is a Juventus?

You need to watch more footbal.

johancruijff · Jul 20, 2017

see i didn't know what Cygames was until now

LeleSocho · Jul 20, 2017

I wouldn't team up with a team that managed to lose 7 out of the 9 times it has managed to reach a CL final and that historically is known to be the biggest cheater in this sport (or at least the only stupid ones to get caught).
Good Luck with that Cygames!

Lucumo · Jul 20, 2017

Geoff said:
Maybe they would prefer not to be niche. I see your point but mobile games are not really niche anymore. Juventus are famous the world over. Plenty of people will see this and ask "Who are Cygames?", google and find a link to their app store. The main sponsor of Juve is Jeep - who buys a car because they saw it on a football shirt? The answer, I suppose, is lots of people.

At least someone does (everybody else is posting completely beside the point). I would argue that cars are way less niche than mobile games and I would say Cygames is even niche there (outside of Japan). If they were producing some random puzzle games, it would be more appealing but with their games...I don't see it. Like I said, I doubt they will make that investment back.

Mr. Pointy · Jul 20, 2017

Juve is a pretty big deal.

They ain't no AC Milan, but nothing is.

Lux R7 · Jul 20, 2017

Juventus fan here, this is part of a big new commercial strategy (started with a brand new logo) to reach consumers across the world.
More info here:http://www.brandchannel.com/2017/01/26/juventus-brand-evolution/

Oregano · Jul 20, 2017

CyGames also developed the 3DS version of Dragon Quest VIII.

artsi · Jul 20, 2017

Lucumo said:
And that status comes with a price. Do you think they will make that money back from the fans or people who look at it? I highly doubt it.

Sometimes you just have so much money you don't know where to put it.
Sometimes you just want to see your logo in a popular football club's shirt.

¯\_(&#12484

_/¯

I mean seriously, these guys have games that print money, I doubt they're worrying about ROI that much.

unrealist · Jul 20, 2017

Cormano said:
You need to watch more footbal.

Football is NFL, Superbowl etc.. Juventus is a soccer club not football

Charles Brandon · Jul 20, 2017

Lucumo said:
At least someone does (everybody else is posting completely beside the point). I would argue that cars are way less niche than mobile games and I would say Cygames is even niche there (outside of Japan). If they were producing some random puzzle games, it would be more appealing but with their games...I don't see it. Like I said, I doubt they will make that investment back.

TBH I have never heard of them before so I can't talk about how wide their appeal is. I'll take your word for it. It's not unheard of for small tech companies who blow up to start throwing money around in hubris. I would guess they've run the numbers though.

unrealist said:
Football is NFL, Superbowl etc.. Juventus is a soccer club not football

this is not a good idea

danmaku · Jul 20, 2017

Next step: Granblue Fantasy characters on Juventus' shirts.

Rymuth · Jul 20, 2017

If Cygames have more money than God, you'd think they'd spread some of that wealth around : /

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