We reviewed this design very early in the exploration process. It caught our attention immediately, and wouldnt let go even after we explored other directions. It works on multiple levels for us. Its got a lunar theme, with what appear to be two crescent moons facing each other as the O reminiscent of our past and future. Many folks here also see a portal or lens for the O, which we like because it symbolizes exploration as well as how many of our fans see us differently. Some follow us simply because we created their beloved Spyro the Dragon. For others, its all about Ratchet & Clank, or Resistance, Sunset Overdrive, our virtual reality games or Song of the Deep. And now we have entirely new fans swinging into our neighborhood to check out the latest on Marvels Spider-Man.
Observant fans will see the subtle callbacks to our previous Insomniac Games logo, including the oversized O, serif lettering on the N and the positioning of Games as a core part of our identity.
This is just the start of our re-branding effort though. Youll see us become even more public-facing with our community, starting today with a livestream on our Twitch channel at 1:30 PST. And
were hiring! You can also see our new recruitment video here on the Careers page.
