Here ya go: http://www.nintendo.co.uk/Iwata-Asks/Iwata-Asks-NERD/NERD/1-Introduction/1-Introduction-753888.html
You Just Need to Try said:Alex: Right. And then I saw someone who seemed a bit remote and just walking around, but he seemed to work at Nintendo. He was Japanese and I could see from his badge that he was some kind of general manager, so I realised that he was an important person. So I jumped in and did my piece, saying "we think we can do something great with the Game Boy Advance based on the specs! Please just give us a chance to show it!" But my English wasnt good enough and I was probably speaking too fast from excitement, so Okada-san didnt really understand what I was saying.
Iwata: And your English was probably much more French than it is now.
Alex: So I was very disappointed. But he must have thought that something about it was interesting because he came back to the booth we had. But we still struggled to communicate, so I just wrote numbers on a piece of paper. I wrote the resolution of the Game Boy Advance, the frame rate and the number of bits per pixel, and I divided by 100. I was trying to show how much the graphical data can be compressed by this calculation. When Okada-san saw that fraction along with the numbers, it must have rung a bell in his head because he said, Oh yeah! Thats great! So the fraction was saying everything.
Iwata: So at the beginning the company was still called Actimagine and your first product for Nintendo was this video codec. Developers in Japan were very surprised to see that video codec working on the very poor CPU of Game Boy Advance. Very poor means here that its architecture was not very good at performing such tasks. If you had just applied a conventional video codec algorithm, it wouldnt have worked.
Working with Nintendo said:Iwata: So Mobiclip and Nintendo had been building a stronger relationship like this and it was around this time that Mobiclip investors were thinking about selling the company to recoup the investment. My understanding is that the two of you then proposed Mobiclip becoming a part of the Nintendo group, is that right?
Alex: Yes, exactly. The projects we were working on with Nintendo were exciting. At one point I asked Jérôme if he agreed that it was only the Nintendo projects that were exciting and he replied saying, Well, yes. We were then bold enough to approach Nintendo and basically say that we wanted to concentrate only on Nintendo projects. Of course investors have their own agenda and we had to convince them. At that time I thought we had only maybe a 10% chance of success because I assumed Nintendo would not be interested in such an offer. We were really surprised when we saw Nintendo was willing to welcome this small French company.
NERD's Goals and Dreams said:Alex: We are geographically far away, and I think this gives us a kind of a special position within the Nintendo group.
Iwata: You get Nintendos most confidential information on time.
Alex: Exactly. The developers at Nintendo headquarters need to spend their time developing the actual platform, so I think wed like to explore areas that they dont have time for. For example the possibilities which are opened up by the combination of cloud technologies and new software paradigms like general purpose GPU programming.
I think we are now in exactly the right place to create the best new ideas, but we need to be very bold and ambitious to do so. Thats why Im so glad Im at NERD and not anywhere else.