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Microsoft delays Xbox One launch in China

K

Kayant

Member
Update -

Kayant said:
New release date of 29th September.

You read that right. After announcing on the 20th that it wasn’t going to meet its September 23 release date for the Xbox One in China, it has now clarified when the new release date will be—the 29th, some six days from today (and of course six days from the original launch date).
Click to expand...

----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Gamers in China hoping to get their hands on the Xbox One will have to wait a little longer than expected.

Microsoft announced late Friday that “despite strong and steady progress, we are going to need more a bit more time to deliver the best experiences possible for our fans in China.”

“At Xbox, we pride ourselves on delivering first rate gaming and entertainment experiences and to allow us to deliver on that promise we need to reschedule the launch of Xbox One,” Microsoft said in a statement. “Working with our partner, BesTV, we look forward to launching in China by the end of this year.”

Microsoft wouldn’t comment on a reason for the delay. The original release in China was slated for Sept. 23.
Click to expand...

Via - http://www.geekwire.com/2014/microsoft-delays-china-launch-xbox-one/

Localise content if old.
 
C

Chairmanchuck

Member
And I still think thats a totally bad idea. I mean the price of the console and the games is the same as in the US, while they already need a 1 month salary just to buy the console alone.

Sorry, but "no one" will buy it, if they wont change the price of the console and the games...
 
intheinbetween

intheinbetween

Member
Chairmanchuck said:
And I still think thats a totally bad idea. I mean the price of the console and the games is the same as in the US, while they already need a 1 month salary just to buy the console alone.

Sorry, but "no one" will buy it, if they wont change the price of the console and the games...
Click to expand...

out of curiosity, how much is PS4 there?
 
GribbleGrunger

GribbleGrunger

Dreams in Digital
HalfBaked said:
Really odd thing to do just a couple of days before launch.
Click to expand...

Perhaps they've seen the Destiny week figures, thought they could pick up the slack with China, realised that's not an option, and are now going to stuff the channels in the USA in order to: a) suddenly find form or b) get a decent 'sold' figure to take to their shareholders and offer to the press for misinterpretation.
 
S

stryke

Member
intheinbetween said:
I remember Sony announced they were releasing PS4 in China soon, so I thought it was or already released there or Sony already announced its MSRP
Click to expand...

Nope, all we know is that they're working with Shanghai Oriental Pearl Culture Development for local release. No other details.
 
S

Striek

Member
Doubt it was going to be an important launch if they're comfortable delaying it 3 days before its supposed launch.
 
C

Chiaroscuro

Member
Probably because the Chinese games and apps are not yet ready. They were planning to launch with a pack-in free to play game, right? The console launch would be even more difficult without local content.
 
G

gconsole

Member
Chairmanchuck said:
And I still think thats a totally bad idea. I mean the price of the console and the games is the same as in the US, while they already need a 1 month salary just to buy the console alone.

Sorry, but "no one" will buy it, if they wont change the price of the console and the games...
Click to expand...

Do u know not everyone has the same income right?
 
Shin-Ra

Shin-Ra

Junior Member
Chiaroscuro said:
Probably because the Chinese games and apps are not yet ready. They were planning to launch with a pack-in free to play game, right? The console launch would be even more difficult without local content.
Click to expand...
They realised this three days before launch?
 
C

Chairmanchuck

Member
gconsole said:
Do u know not everyone has the same income right?
Click to expand...

You should price a console to the average income there though.

Sorry, here in Germany the average income is about 2000€ after taxes. A 400€ console is "nothing".
In China where the average is about 4000-6000 RMB, even in big cities, a 4000 RMB console would already use up a 1 month salary.

I can tell you that most Chinese, not being console gamers, would rather buy a PC and download the games than to buy a Xbox One. Thats at least the reception I can see from chinese gaming forums. I dont really see much people interested in the Xbox One. It reminds me of the Xbox reception in Japan.

spwolf said:
he probably does not know that BMW sells more cars in China than in the USA....
Click to expand...

I work in China and can speak Mandarin fluently, so of course i know that. And german cars here are more expensive than in europe, but built worse.
And cars there are, like in the 60/70s in europe a "status symbol".
They save years just to buy a BMW and they dont want to replace it at all in the future.

I think a console is not one and considering the prices of games will be the same as in the US, I am sure the market is far too small to make good money.
 
M

mrklaw

MrArseFace
“At Xbox, we pride ourselves on delivering first rate gaming and entertainment experiences and to allow us to deliver on that promise we need to reschedule the launch of Xbox One,” Microsoft said in a statement. “Working with our partner, BesTV, we look forward to launching in China by the end of this year.”


Shame they don't pride themselves on being able to plan a launch properly
 
Q

QuartKat

Banned
Chairmanchuck said:
And I still think thats a totally bad idea. I mean the price of the console and the games is the same as in the US, while they already need a 1 month salary just to buy the console alone.

Sorry, but "no one" will buy it, if they wont change the price of the console and the games...
Click to expand...
Its nice to learn everyones salary in china is $600

Thanks Chairmanchuck and Neogaf for teaching us stupid americans how it be in other parts of the world!!!

/sarcasm
 
P

pesda

Banned
Honest question. Why do they even bother? Wouldn't it be smarter to just capture the North American audience? I'm no rocket scientist, but I would think the xbox would sell like shit in Asia.
or anywhere else that doesn't have 56 states
 
P

Percy

Banned
This console's launch has been pretty disastrous everywhere else, might as well continue the tradition I guess.
 
C

Chairmanchuck

Member
QuartKat said:
Its nice to learn everyones salary in china is $600

Thanks Chairmanchuck and Neogaf for teaching us stupid americans how it be in other parts of the world!!!

/sarcasm
Click to expand...

http://www.chinadaily.com.cn/china/2012-07/06/content_15555503.htm

4672 average Salary in Beijing. I never said "everyone" is earning that much, but the average is like that.
And especially people interested in consoles and gaming are young, so during university they earn almost nothing and after graduation university students start with about 4000-6000, depending on the job of course.

Im just saying MS should at least lower the price of the console and games, otherwise they will fail in a market, thats not that interested in consoles. I would even say the PS4 has more chances thanks to PS+ and the free games they offer thanks to that.

pesda said:
Honest question. Why do they even bother? Wouldn't it be smarter to just capture the North American audience? I'm no rocket scientist, but I would think the xbox would sell like shit in Asia.
or anywhere else that doesn't have 56 states
Click to expand...

I also wonder that. In most chinese gaming forums people arent really excited about the Xbox One. Most people are playing pirated PC-games or F2P games like LoL, Dota2 and the likes.
 
C

Codes4Food

Banned
mrklaw said:
“At Xbox, we pride ourselves on delivering first rate gaming and entertainment experiences and to allow us to deliver on that promise we need to reschedule the launch of Xbox One,” Microsoft said in a statement. “Working with our partner, BesTV, we look forward to launching in China by the end of this year.”


Shame they don't pride themselves on being able to plan a launch properly
Click to expand...

Perhaps it wasn't their fault? Maybe they are waiting on BesTv?
 
M

MilesTeg

Banned
Chairmanchuck said:
http://www.chinadaily.com.cn/china/2012-07/06/content_15555503.htm

4672 average Salary in Beijing. I never said "everyone" is earning that much, but the average is like that.
And especially people interested in consoles and gaming are young, so during university they earn almost nothing and after graduation university students start with about 4000-6000, depending on the job of course.

Im just saying MS should at least lower the price of the console and games, otherwise they will fail in a market, thats not that interested in consoles. I would even say the PS4 has more chances thanks to PS+ and the free games they offer thanks to that.
Click to expand...

I thought that the games are indeed going to be significantly cheaper, hence the reason for region locking the Chinese Xbox One. So that people can't import the games at significantly reduced cost.
 
S

stryke

Member
pesda said:
Honest question. Why do they even bother? Wouldn't it be smarter to just capture the North American audience? I'm no rocket scientist, but I would think the xbox would sell like shit in Asia.
or anywhere else that doesn't have 56 states
Click to expand...

It's because they see companies like Apple who sell a lot of their iphones there and are trying to target that same population with high expendable income.
 
C

Chairmanchuck

Member
MilesTeg said:
I thought that the games are indeed going to be significantly cheaper, hence the reason for region locking the Chinese Xbox One. So that people can't import the games at significantly reduced cost.
Click to expand...

From what I can see here, not sure if its true, they are aiming for 350-400 RMB for the games, so that wouldnt be far cheaper. But maybe my info is outdated. That could be.

stryke said:
It's because they see companies like Apple who sell a lot of their iphones there and are trying to target that same population with high expendable income.
Click to expand...

I think they would need to market the Xbox One as some kind of lifestyle product. I think the market of smartphones and "just a console" though is a total different market. People who like games would want to buy the Xbox One, not the average 14-30 year old Chinese.
 
S

SgtCobra

Member
stryke said:
It's because they see companies like Apple who sell a lot of their iphones there and are trying to target that same population with high expendable income.
Click to expand...
That's pretty stupid of them then, the phone market is much bigger there than the console market will ever be.
 
3

3rdamention

Member
Wait, 3 days before launch they delay it? Stores should have had shipments by now.....


That's crazy, I just try to think of that happening in the states...
 
B

blakep267

Member
Chairmanchuck said:
http://www.chinadaily.com.cn/china/2012-07/06/content_15555503.htm

4672 average Salary in Beijing. I never said "everyone" is earning that much, but the average is like that.
And especially people interested in consoles and gaming are young, so during university they earn almost nothing and after graduation university students start with about 4000-6000, depending on the job of course.

Im just saying MS should at least lower the price of the console and games, otherwise they will fail in a market, thats not that interested in consoles. I would even say the PS4 has more chances thanks to PS+ and the free games they offer thanks to that.



I also wonder that. In most chinese gaming forums people arent really excited about the Xbox One. Most people are playing pirated PC-games or F2P games like LoL, Dota2 and the likes.
Click to expand...


The console isn't really that expensive. It's $600 and it comes with 4 games and a 6 month subscription for live

And each game would be $16-40 which is still fairly low. And they do have f2p Chinese games on it
 
Freeman

Freeman

Banned
They need to come up with the next thing to write on the chalkboard before allowing China to be crossed out.
 
K

KojiKnight

Member
It's almost like they just spent a huge amount of money recently and need a little while to readjust their budget when taking on something from a risky market.
 
HighResTomato

HighResTomato

Member
All that Chinese economic knowledge in this thread. Some one should tweet it at Phill Spencer so he can forward to Microsofts finance division.
/s
 
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