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Cliff Bleszinski: "AAA games and used market can't co-exist"
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Then fuck AAA games. Yours first.
EDIT: Honestly, marketing budgets are not my concern as a gamer. I can think about plenty of games that aren't high on expense and still are worth purchasing. I f it comes to the point where I have to surrender my rights to let you take industry in a direction I don't want in the first place, there's definitely something that HAS to be taken back to the drawing board.
EDIT: Honestly, marketing budgets are not my concern as a gamer. I can think about plenty of games that aren't high on expense and still are worth purchasing. I f it comes to the point where I have to surrender my rights to let you take industry in a direction I don't want in the first place, there's definitely something that HAS to be taken back to the drawing board.
twinturbo2
butthurt Heat fan
Jim Sterling had a field day with this.
http://www.destructoid.com/used-games-and-aaa-games-are-incompatible-good--256227.phtml
http://www.destructoid.com/used-games-and-aaa-games-are-incompatible-good--256227.phtml
alexandros
Banned
TOO BAD MOTHERFUCKER!
Well, then, I guess stop spending 60+millon dollars on something you can't make profitable.
There's a thought.
<3 love you jim
10/10
DidntKnowJack
Member
Cliff? Be quiet. Shh.
turnbuckle
Member
I can live without this new definition of AAA games. I used to think of them as being great games regardless of budget, now they're described as big budget games regardless of quality.
Funny thing is that this is what is expected of gamers. It'll be a rude awakening when they realize "budget accordingly" means new games will be cut out of the gamers' budgets the more anti-consumer publishers get.
Funny thing is that this is what is expected of gamers. It'll be a rude awakening when they realize "budget accordingly" means new games will be cut out of the gamers' budgets the more anti-consumer publishers get.
Gokurakumaru
Banned
DeVeAn
Member
Barack Lesnar
Banned
I don't agree with Cliffy but put his full quote:
"You cannot have game and marketing budgets this high while also having used and rental games existing. The numbers do NOT work people. The visual fidelity and feature sets we expect from games now come with sky high costs. Assassins Creed games are made by thousands of devs."
"You cannot have game and marketing budgets this high while also having used and rental games existing. The numbers do NOT work people. The visual fidelity and feature sets we expect from games now come with sky high costs. Assassins Creed games are made by thousands of devs."
fvng
Member
Amen
Dark Octave
Banned
Can you post a few examples? Work PC won't allow me to view it.
LOL Damn.
Hypereides
Member
I get his point. And he is right to a certain extent. But this isn't the solution.
scytherage
Member
You can't be a gamer if youre poor. Thanks Cliffy
/sarcasm
/sarcasm
The growing bloat of AAA development is problematic for so many reasons (especially since we're in an age where 3-4 million copies sold is not good enough, and every publisher needs to chase the enigmatic "CoD audience" in order to even barely sustain themselves). I would not be sad to see that trend go.
Canis lupus
Member
They will on PS4 and WiiU, how you like me now?
Dynamite Shikoku
Congratulations, you really deserve it!
Time to reduce budgets. No more fish AI.
Mr_Antimatter
Member
If I don't feel the need to run out and buy your game new, then ether your game sucks, or your marketing sucks.
Red Chocobo
Banned
The death of AAA games would be the best thing to happen in yers.
Jake Tower
Banned
I'm cool with that.
peanutbutterlatte
Member
I redub him "Crytek" Bleszinski with some of the anti-consumer bullshit he's been spitting lately.
beato_angelico
Member
the guy just like to troll to stay relevant. leave him alone.
chaosblade
Unconfirmed Member
This is exactly what I thought when I saw this on NeoGAF New Thread. Word for word.
PlanetSmasher
Banned
Here's an idea, Clifferton.
Spend less on fucking marketing.
A lot of developers spend more money on marketing their games than they do on making them nowadays. It's absolutely absurd, and it doesn't help the games at all because games like Call of Duty don't sell well because of marketing, they sell well because they brainwashed a group of new gamers at the beginning of the generation and never let go of them.
Throwing $100m into a marketing campaign isn't going to get them to buy your games, so stop trying to sell to them. It hasn't worked, and it never will work. Relax your expectations, dial back the budgets a little bit and spend less on marketing but make it mean more. Target it to people who are receptive to your game instead of trying to force it down everyone's throats.
Problem solved.
Spend less on fucking marketing.
A lot of developers spend more money on marketing their games than they do on making them nowadays. It's absolutely absurd, and it doesn't help the games at all because games like Call of Duty don't sell well because of marketing, they sell well because they brainwashed a group of new gamers at the beginning of the generation and never let go of them.
Throwing $100m into a marketing campaign isn't going to get them to buy your games, so stop trying to sell to them. It hasn't worked, and it never will work. Relax your expectations, dial back the budgets a little bit and spend less on marketing but make it mean more. Target it to people who are receptive to your game instead of trying to force it down everyone's throats.
Problem solved.
Haha, yeah I'm starting to think he's getting bored.
CecilRousso
Member
As long as games with as high quality as The Witcher 2 can be made by independ developers, sold DRM free from day one, and still be profitable for said developer then I'm satisfied.
BlazingDarkness
Member
Fucking scale down your budgets then, not everything needs millions and millions spent on marketing it.
brandonh83
Banned
Yep. I'd take "lesser" projects with the focus on gameplay and art direction over something like Titanfall any day if it meant the ability to do something as simple as play a used, borrowed or whatever game on a game system.
Getting big budget AAA games, for me, does not justify taking away taking away our ability to do what we've always been able to do for decades.
Plinko
Wildcard berths that can't beat teams without a winning record should have homefield advantage
crazy_about_denise
Member
Gears 3 wasn't that great to begin with.
josecitoxnyo
Member
This. Seriously, that guy needs to shut up.
GarthVaderUK
Banned
Rethink how you make games and control your marketing budgets then, stop throwing around obscene amounts of money.
Portugeezer
Member
Fucking lol.
Mihos
Gold Member
He makes the assumption that my kids are going to buy just as many games as they do now, only pay $60. That is a fundamentally wrong assumption.
They will just buy less games, wait for sales, and be more choosey... they will also not be choosing his.
They don't suddenly have more money to spend on games just because the price gets higher.
They will just buy less games, wait for sales, and be more choosey... they will also not be choosing his.
They don't suddenly have more money to spend on games just because the price gets higher.