• Hey, guest user. Hope you're enjoying NeoGAF! Have you considered registering for an account? Come join us and add your take to the daily discourse.

Jack in the Box to debut new Double Jack this week on Jan 28th

Status
Not open for further replies.

XiaNaphryz

LATIN, MATRIPEDICABUS, DO YOU SPEAK IT
7szbZ5f.jpg


http://www.grubgrade.com/2016/01/24/new-double-jack-from-jack-in-the-box-coming-january-28th/

There’s a new burger coming to Jack in the Box on Thursday and it’s called Double Jack. The Double Jack features two quarter-pound beef patties, American cheese, lettuce, tomato, ketchup, mustard, pickles and onions on a butter-toasted bun.

Preview: http://www.brandeating.com/2016/01/preview-jack-in-box-new-double-jack.html

The Double Jack features two quarter-pound beef patties, two slices of American cheese, lettuce, tomatoes, ketchup, mustard, mayo, pickles, and onions on a butter-toasted bun. While the whole setup sounds pretty basic and not-so-exciting, it's meant to serve as a platform to highlight some of the menu changes Jack in the Box meant to result in tastier, fresher food.

Those changes include mayo rather than mayo-onion sauce, a new bun, the buttering of their buns, and the retiring of the current grill seasoning on their beef patties.
I should have more details when the changes and launch are implemented this Thursday. In the meantime, I'll give you an idea of what to expect from the Double Jack (I'll do a proper review once the burger is actually being sold).

The Double Jack is a roughly Whopper-sized burger in width but stands a bit taller due to the double patties but also because each patty felt just a bit bigger and beefier than the Whopper patty. I know some of you don't like the current grill seasoning they sprinkle on the burger patties while cooking, so you'll be happy to know that, as far as I can tell, they've gone back to plain old salt (and maybe pepper). I happen to like the current grill seasoning but you can't really go round with salt and pepper. Plus, it pushed the beef more to the fore.

The bun is a standard seedless burger bun but with a slightly more rustic feel to the surface.

While there were three different sauces, they were applied very modestly so that they didn't overwhelm any of the other components.

When it comes down to it, the Double Jack I tried offered a number of small improvements that make for a very good rendition of your standard fast food cheeseburger but with a lot more heft due to the extra beef. It'll be interesting to see how these turn out at the restaurant level.

AtTF3EZ.jpg


http://www.fastcompany.com/3054990/this-is-how-jack-in-the-box-is-overhauling-its-menu

The Double Jack is at the center of a larger campaign called the "Declaration of Delicious" anchored around the Super Bowl ad. The Declaration of Delicious, which features (of course, and God bless them) a colonial-attired Jack named "Jack Washington," is designed to introduce the public to much larger changes Jack in the Box is making to its menu.

 

Ashhong

Member
They also had the Big Mac competitor, was it the Big Jack? I forgot what it was called but I was sorely disappointed. I love JITB too, yes, LOVE.

This sounds plain, but I guess that's the point. I'll try it out.
 

Zoe

Member
and the retiring of the current grill seasoning on their beef patties

Hope that applies to the Ultimate Cheeseburger as well. They really overdo it on the pepper (I think) these days.
 
Status
Not open for further replies.
Top Bottom