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Taco Bell plans delivery and catering, opens stores inside shipping containers

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Sean

Banned
Craziness...

As Taco Bell Corp. strives to “break out of the sea of sameness” at breakfast, CEO Brian Niccol has a broader plan to set the brand apart this year — including testing delivery and expanding its catering test.

Taco Bell will also open new units in shipping containers, restaurants with open kitchens, and units with a smaller footprint designed for urban locations. The new restaurants and packaging will be more environmentally friendly, and the chain is also looking at ways to become more transparent about food, including a possible switch to meat raised without antibiotics or hormones.

Niccol said the goal is to position Taco Bell as an “on-demand brand.”

Details on how delivery might work are not yet available, but Niccol said some form of delivery will be in test by late this year.

“Even though it’s the No. 1 request from consumers, we have to make sure we can give them an experience that’s consistent with Taco Bell, and that’s what we’re working through,” he said. “We have to figure it out, and I can tell you right now we don’t have it figured out.”

Catering, however, is in test currently in the Houston market, he said. The test will be expanded to two or three more markets later this year, in time for football season, he said. “It probably won’t be everywhere this year, but, as we get near the back end, I wouldn’t be surprised that this will go well beyond the handful of test markets.”
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“We think we could do 100 to 200 of these container stores,” said Niccol, noting that the first one will open later this year. “But it has to be in the right climate and the right location for it to make sense.”

The first of the in-line urban units under the new design are scheduled to be opened by a franchise operator in Chicago in May, he said. “It’ll be everything you love about Taco Bell but customized for the urban community.”
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Container_ExtCU.JPG


Source
 
K

Kusagari

Member
But how late will delivery get?

I mean if it ends before 1 then it destroys half the point of Taco Bell to begin with.
 
G

gutshot

Member
The crunchy tacos get all soggy if you don't eat them in about 3 minutes, so not sure how well a delivery service would work.

Catering, on the other hand, makes sense since everything would likely be served separate and then you and your guests could assemble it yourself. That would be amazing.
 
L

LyleLanley

Banned
Nexttothecheddar said:
What the hell is "Feed the Beat" supposed to mean to me?
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http://www.feedthebeat.com/

What Is Feed The Beat?

Since 2006, Taco Bell and its Feed The Beat program have helped support more than 800 artists/bands, while helping fans discover new bands and bands discover new fans. Feed The Beat supports these artists in various ways, from free food on tour - no strings attached, to boosting exposure and giving them a stage.
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A

Archpath1

Member
gutshot said:
The crunchy tacos get all soggy if you don't eat them in about 3 minutes, so not sure how well a delivery service would work.

Catering, on the other hand, makes sense since everything would likely be served separate and then you and your guests could assemble it yourself. That would be amazing.
Click to expand...

They cook as they drive?
 
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