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What could Sony do to win back the mob?

It would need to take a lot.

  • Bring back physical
  • Bring back old first party games
  • Cloud saves are free
  • Free online like pc
  • PS6 is $500 or less
  • BC with all previous generations (handheld too)
  • Lose all the woke crap in their games
  • Call James Sawyer Ford James Sawyer Ford a bitch, like the bitch he is.
 
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For me it would be that they acknowledge the elephant in the room and say like "ok guys, I think we went a little bit crazy there with political message, it's been a wild 10 years we can all agree on that. This has no place in gaming, we are ending all such policies starting immediately" and then they announce God Of War 4 continuing where 3 left off
 
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How to win me back as a customer:

1) Give me some compelling 1st party games to play again instead of this awful GAAS crap

2a) Reinstate physical media

Or

2b) Address issue with ownership with consumers. I personally would be okay with something like this:

Each digital purchase gives a unique ID token that provides FULL ownership of said purchase to the consumer.

The item is stored in your media purchase account which you can login to from any playstation device irrespective of gaming user account (the separation of purchase vs gaming account is important here, should your gaming user account get banned / hacked etc. your purchased items are not directly tied to it and still playable offline or via another user account).

The media purchase account can be logged into multiple devices simultaneously (lets say 5) thus allowing game sharing. Perhaps you dont wish to share your entire library you can also share single games as well either digitally or via a portable media device (ie usb flash drive)

Unique ID token can be resold if consumer wishes, Sony can setup a marketplace and take a small cut from any resale.

Other digital stores can be installed, existing brick and mortars stores like Gamestop could now have an online presence you can directly buy your game tokens from there which go into your media purchase account. Gamestop as an example could even have there own resale marketplace.

Existing physical media can also be transferred to a unique ID Token, but with some caveats to minimise abusing the system and piracy.

If everything outlined in 2b is too difficult to implement, reinstate 2a. Simples.
 
And that 3% revenue number is misleading because don't they factor all digital revenue into their total revenue before subtracting the publishers 70% cut? I could be wrong but I could've sworn I read that here somewhere.

AI search says this.

Sony reports full gross revenue for digital game sales in their financial reports, rather than just their net cut.

Under accounting standards (IFRS 15), Sony classifies itself as the principal for digital transactions, meaning it records the entire sale price of third-party games as revenue before paying the publisher's share. In contrast, for physical disc sales, Sony often records only its net royalty cut (typically 15–30%) as revenue, which makes digital revenue appear disproportionately larger than physical unit sales might suggest.

I don't know, when it comes to $70 games, reporting 100% of that revenue from digital sales vs only 15% from physical sales sounds like a gaslighting campaign to me.
There is nothing misleading on reporting their revenue. In case of PSN players pays them100% of the money paid for a game, so that is reported as revenue.

Then Sony pays the fee to transaction platforms, currency exchange, if there are refunds and chargebacks they pay them and after some time they give the devs their 70%+ cut. All these things count for Sony as costs paid time after the transaction, sometimes in a different quarter of when the player made the payment.

In case of physical is different, because in case of 3rd party publishers they (not the players) pay SIE Sony's royalty fee plus to a different Sony subsidiary the costs of making the discs & boxes once they order the discs before shipping them. So the publishers -or players- never pay Sony 100% of the price the players pay for agame, Sony doesn't see the part that goes to the store, distributor, publisher, shipment partners, etc. So Sony can only count as revenue a portion of that 3rd party physical they got.

This is Sony's specific wording, they don't mention net or gross but it's gross revenue:

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In any case, over time since the PS3 the percentage of SIE revenue that came from selling physical games kept decreasing and the one from selling digital games, addons, subs and off-PS 1st party games kept increasing, to the point physical games generated 1.73% of SIE's revenue last quarter and 2.67% last full FY.

Following the trend, in a few years that will be 0% or almost. Then there are things like the Trump tariffs, or USA and Israel causing the blockage of Ormuz with their attacks to Iran, which causes the price increase and shortages of oil, which causes shortages and price increases of stuff made with oil, like the discs, the plastic boxes or the shipments of the physical games.

So the costs increase but the price of the games remain the same, which means that the profit margin for Sony and the publishers from the physical keep reducing, and some day may even dissapear if still there.

I have a friend who runs a small indie publisher that mostly publishes internally developed games and the first games from his students in a local university where he teaches, and around half a decade ago he told me that after everything his margin as publisher for physical disc games was barely 0.5€/copy. He kept releasing small physical batches of each game they release, but isn't because of the business.

Reverse everything and fire hulst on stage.
Hulst has nothing to do with players deciding more and more to spend their money mostly on digital, and particularly in addons than in buying physical games. Hulst is only in charge of making first party games.

Nishino is the one who is in charge of the PS platform, 3rd party relations, PS marketing and the PSN store, so he's who decides if Sony stops accepting new physical games for their console or not.
 
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Hulst has nothing to do with players deciding more and more to spend their money mostly on digital, and particularly in addons than in buying physical games. Hulst is only in charge of making first party games.

Yeah I know but he has a lot to do with the woke gaas games he accepted to make. Let's see if he still has a job when his baby
Horizon Hunters Gathering gonna bomb.
 
If they took only a nominal fee, the model just wouldn't work.
If you could buy a (new or used) digital game license and resell it to get back almost what you paid for it, then the publishers and platform wouldn't make any money. They'd just lose money.

50% sounds like a lot, but consider the margins Gamestop or other bricks and mortar used game stores are making.
The gap between what they pay for used games and what they resell them for is significant.
That justification makes no sense, for several reasons.

Gamestop and other brick and mortar stores have to pay for premises, employees, shelf space and storage, etc. for a physical object that must be sold before its value dwindles to nothing. Their margins would be worse than what you are proposing. And Sony currently survives and thrives making nothing from those transactions, nor should they (any more than any other original seller deserves a cut of all subsequent resales).

But that situation not even analogous to what you're proposing. This is much more similar to a peer to peer sale (which Sony also get no cut of, currently, and continues to do just fine by) except that now every sale has to go through the company that sold it. What you are proposing is to give Sony half the value of the resale of a "digital good" that costs them no employee time to facilitate and no space to store, and this after they already got the full value of the initial sale, and all for shifting a license from account to account. Worse, you talk about them "losing" money from resales as if they were entitled to that additional money in the first place.

That is some absolutely bonkers "own nothing and be happy" illogic.
 
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That justification makes no sense, for several reasons.

Gamestop and other brick and mortar stores have to pay for premises, employees, shelf space and storage, etc. for a physical object that must be sold before its value dwindles to nothing. Their margins would be worse than what you are proposing. And Sony currently survives and thrives making nothing from those transactions, nor should they (any more than any other original seller deserves a cut of all subsequent resales).

But that situation not even analogous to what you're proposing. This is much more similar to a peer to peer sale (which Sony also get no cut of, currently, and continues to do just fine by) except that now every sale has to go through the company that sold it. What you are proposing is to give Sony half the value of the resale of a "digital good" that costs them no employee time to facilitate and no space to store, and this after they already got the full value of the initial sale, and all for shifting a license from account to account. Worse, you talk about them "losing" money from resales as if they were entitled to that additional money in the first place.

That is some absolutely bonkers "own nothing and be happy" illogic.
A digital used game is no different from a new digital game, so in an ecosystem where there are only digital games, used sales would eat into new sales.
No publisher would allow Sony's digital platform to sell 'used' copies of their games that they not only get nothing from, but that everyone would want to buy instead of buying a 'new' copy that they would get money from. The only version of a used digital game marketplace that could work is one where the publishers and platform get a solid cut of the used game sale. There is nothing bonkers about that.

How do you think what you proposed could possibly work?
 
They probably think they don't have to, they need to witness a significant sub decrease, a series of flops of their singleplayer games or PS6 bombing to have a real reaction.

It's going to be interesting if Microslop succeeds with the idea of transferring physical licenses to digital, that's gonna put a pressure on Sony that they're not offering the same thing.
 
I'm honestly not sure if they ever lost the mob. Most of the people I know with Playstations don't know this stuff is happening, and even the ones that do largely don't care. They just want a box that will play FIFA, COD and GTA.
 
Yeah I know but he has a lot to do with the woke gaas games he accepted to make. Let's see if he still has a job when his baby
Horizon Hunters Gathering gonna bomb.
Yes, woke & GaaS stuff in first party is (partly) his fault, because first party games are his responsability. Despite many -like Concord- were started by previous management.

He'll continue having a job because under his leadership first party games made more revenue and won more awards than ever before. That's why he got promoted instead of being fired.
 
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Not really hard. The only answer is always exclusive quality games. Make people want to buy the system because of how good the games are. How hard is that ? Very hard apparently
 
I'll give you some piece of news: The people who push DEI and all-digital ARE THE SAME.

One leads to the other. So no, it's not "another thing", it's THE thing.

You are completely wrong about this. DEI are people who want to see their species on the media. The ones who want the all-digital are Sony corps who want to earn more bonuses while their working base earn the minimum
 
Create a user/used marketplace to sell used digital games - they could even take their 33% off the top just like new sales

Of course no way in hell they do that
 
It's legitimately as easy as a heart felt apology and some actions.

Apologize saying that you were blown away by the response and learned how passionate collectors were and now understand the importance of physical media. Say that you will continue to support physical games. Announce there will be an optional disc drive for the PS6 to allow collectors and supporters of physical media to continue to buy games how they want. Note that publishers can continue to make physical games.

That's it. You have to announce you fucked up, and then say what you are going to do about it.
 
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Concord 2.






Just kidding.

The issue of physical media disappearing doesn't bother me all that much; what actually drove me away from PlayStation was the weak first-party support—both in terms of volume and quality—and the fact that they've gone all-in on "woke" messaging in their games.

For me to become a customer again, they absolutely have to address these issues. Another concern is the price of consoles and services; since the price hikes, the cost has exceeded what I'm willing to pay, and the outlook for the next generation looks even worse.
 
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