That pricing model is a joke. Please don't blow this Sony.
If iam a 360 owner and just want to play TLOU. I have two options pay $30 on PSNow and finish it in 90 days -or- pay $250 for PS3 + $30 for the game.
For non PS3 owners, PSNow is a great value.
PSNow is a PS3 console rental service. So dont compare this with gamefly, redbox.