Okay wow people are bitching about the price when it's basically Gamefly prices with zero waiting and 100+ games at your finger tips instead of one at a time. I'm convinced there is no reasonable price point Sony could possibly strike without massive whining.
This. The price seems really reasonable to me. Granted I think they need to greatly expand their available catalog because the current games just dont cut it in my opinion but the price is very competitive for other rental type services like gamefly.