Launching the Kickstarter on an E3 stage was more about raising awareness for Shenmue III than anything else. It's odd to see some people are upset that Yu Suzuki chose E3 to announce it.
Ask yourself the following. What is the biggest platform Yu Suzuki could have chosen to raise awareness for a 14 year old franchise that has an audience comprised of mostly older gamers? The E3 stage is still the biggest platform in gaming to raise awareness and garner support for a gaming software product. If you're trying to raise financial support for your gaming product then, well, it makes sense to do it at the biggest platform possible. You can't ignore facts and common sense when it comes to business.
Ask yourself the following. What is the biggest platform Yu Suzuki could have chosen to raise awareness for a 14 year old franchise that has an audience comprised of mostly older gamers? The E3 stage is still the biggest platform in gaming to raise awareness and garner support for a gaming software product. If you're trying to raise financial support for your gaming product then, well, it makes sense to do it at the biggest platform possible. You can't ignore facts and common sense when it comes to business.