http://www.oxm.co.uk/50616/ea-all-our-games-will-have-micro-transactions/
pay to close if old
pay to close if old
"We are building into all of our games the ability to pay for things along the way; to get to a higher level," Jorgensen declared, "And consumers are enjoying and embracing that way of business."
The publisher is so wed to the model that it'll handle micro-transaction systems internally from now on, under the guidance of chief technology officer Rajat Taneja. "If you're doing microtransactions and you're processing credit cards for every one of those microtransactions you'll get eaten alive. And so Rajat's team has built an amazing backend to manage that and manage that much more profitably. We've outsourced a lot of that stuff historically; we're bringing that all in-house now."