I don't think this is a strong or convincing article. I don't think it really has a point. I think it's strange more than anything.
It starts by complaining about advertising, although this point is abandoned and never returned to because the author cannot actually sustain the connection of his thesis that the media is biased in favour of Xbox One or deliberately overlooks its shortcomings and that the source of this bias is advertising for fear of pissing off corporate overlords. So we'll abandon it and move on to what it actually says.
It links CBOAT and famousmortimer (uh oh, entering the meta zone, I feel like this article is maybe a GAF thread posted as an external article for some reason?) to establish that sources have suggested that the Xbox One is limited or is having development trouble. It makes the bizarre and irrational claim that the Xbox One might be weaker than the Wii U.
Then it claims that "the media", no examples given, excoriated famousmortimer for claiming the Xbox One was weaker. It then notes that we're now starting to get concrete examples of how the performance gap between Xbox One and PS4 is manifesting in actual software, IE resolution issues in Ghosts and BF4. "The rumour long held in contempt by the gaming media had been proven true".
Then it links some no-name blogs that basically think the Xbox One is a shitty console. It does this to contrast with the purported coverup by Kotaku. It links a Kotaku article that can best be summarized by "Although we know the PS4 has, on paper, higher specs than the Xbox One, and that launch software shows a resolution or performance difference, we don't yet know whether or not SDK iteration and further development experience will help overcome bottlenecks". Certainly we could argue that Kotaku is being overly cautious in refusing to commit more concretely, and now that we have some concrete information I'm sure they will, but is this really evidence of a coverup?
The site then argues that if an nVidia card has double the framerate of an AMD card, we decide that AMD lost the benchmarking war. Sure, but Kotaku's not arguing that the Xbox One is as powerful or more powerful than the PS4, it's arguing that as of right now it remains unclear what kind of performance differences we're going to have long-term over the life of the system.
Then we enter page two. The author quotes Extreme Tech (another no name site--why are so many sites that no one is reading to begin with being mentioned? Do we really think that advertising is paying off all these random blogs? This is like "my friend said something dumb on facebook" level elevation of some individual dumb argument somewhere strawmanning) as claiming that Xbox One and PS4 versions are "barely distinguishable". In reality, the article says: "What this difference in native resolution means for Battlefield 4 is that, more or less, the Xbox One version will be more aliased (jaggy) than the PS4 version." ". In terms of performance, the PS4 version of the game keeps a small lead of frames-per-second over the Xbox One, and it recovers just a little faster from dips in frame rate." "So, if youre torn between which version of BF4 to pick up, though the PS4 version performs a little better, the choice should come down to which consoles controller you prefer, and how much you hate even a semblance of aliasing"
Next, it quotes Toms Hardware arguing that although the Xbox One certainly faces a performance deficit off the bat, it is possible that further development experience will allow devs to work around bottlenecks and achieve something closer to parity. Toms compares this to early issues with the PS3. Now, it should be said that the PS3-Xbox360 versus Xbox One-PS4 comparison is not perfect, because in the former it was a case of a very unorthodox architecture versus a relatively plain one with some difficulty trying to actually benchmark the two, whereas in the latter the PS4 is clearly more powerful, but the reason Toms is making the comparison is not to suggest that the Xbox One is as powerful or more powerful, but rather to suggest that bottlenecks in architecture can be overcome. Rather than engaging in a criticism of the metaphor, the article strangely fixates on the last gen argument by basically saying that late gen PS3 games look better and how dare anyone suggest that the PS3 merely "closed the gap" when it's clearly better looking.
It then misquotes Edge by taking a quote about marketing and PR out of context and suggesting it's a quote about about performance between the machines.
Finally it quotes Ars, where an author says that he personally doesn't see a big difference between the visual output of the two machines. In other words, that the resolution difference is not a big deal to him. I think this is the kind of comment that can be very easily criticized. Obviously individuals have a different reaction to differences in IQ or framerate. Certainly there have been many multiplatform games this generation with a wide variety of comparisons in terms of IQ, framerate, etc. The degree to which any one individual is sensitive varies widely. And yet still we can agree that even if you think Bayonetta PS3 plays well or that CoD Wii looks fine, there's a clear gap and people should be made aware of that gap. So certainly saying "It doesn't matter to me so it doesn't matter to anyone" is poor reasoning. However, the reverse is to some extent true--there is no value in trying to convince someone that a distinction they don't feel is relevant ought to be relevant to them.
It then argues that "The weakest console wins so why pretend there isn't a weakest console", which is bizarre both because I don't think it is sustainable to argue that the PSX was in all regards "weaker" than the N64, I don't think it's a foregone conclusion in 2013 that the Wii "won" this generation depending on how the long tail occurs for the other consoles and particularly how Sony's efforts in EMEA regions play out, and it's not clear why this argument matters, because none of the previously cited sources seemed to make assumptions about how the generation would play out in terms of sales so why introduce this dimension now?
Finally, it introduces the price difference and accuses the media of being inconsiderate of the fact that the Xbox One does not justify the additional price. This might be the case, but again none of the discussion that was being called out was discussing the value of the console. If the allegation is that the media is not upfront about the difference in price, it may be because the author is reading articles that are discussing relative performance, IQ, and development hurdles, not value to the end consumer.
Basically this is weirdly conspiratorial, says very little, is profoundly uncharitable in how it chooses to interpret the words (let alone the motivations) of the sources it attacks, and it strangely masturbatory in the way it elevates GAF posters in specific. By far the most delusional claims against the PS4 or for the Xbox One occurred before evidence was available, when people were wildly speculating ("secret sauce" type nonsense). Now that evidence is available the conclusions have been updated to reflect the evidence, which is what is supposed to happen. All the linked articles are moderate in tone and none appear to deny reality or make unsupportable claims.
I have no idea why it was written, I have no idea why it was posted, and it's not clear to me how it adds anything to the many, many, many locked dick-waving threads we have already in the run-up to launch about the IQ issue or the relative value of either console.