When I watch a video of GuudeLP playing Knack I watch because of Guude. When I watch Etho play Minecraft I dont watch because of Minecraft I watch because of Etho.
All these gaming channels that have become popular are popular because people enjoy the personalities that play these games. Yogscast became successful because the derpiness of Lewis and Simon was so entertaining. SkyDoesMinecraft and PewDiePie became popular because people love watching them and shout, scream and derp around while playing games. This holds true for any channel with a dedicated subscriber base, no-matter how big or small - the personality is what keeps people watching these videos. In many cases the games are just a conduit through which people watch/listen to the person behind the videos. Publishers should realise that they stand to gain far more by keeping content creators on their side rather than alienating them or pushing them away.
All these gaming channels that have become popular are popular because people enjoy the personalities that play these games. Yogscast became successful because the derpiness of Lewis and Simon was so entertaining. SkyDoesMinecraft and PewDiePie became popular because people love watching them and shout, scream and derp around while playing games. This holds true for any channel with a dedicated subscriber base, no-matter how big or small - the personality is what keeps people watching these videos. In many cases the games are just a conduit through which people watch/listen to the person behind the videos. Publishers should realise that they stand to gain far more by keeping content creators on their side rather than alienating them or pushing them away.