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EA Too!™: Be extra nice and EA will pay you (participants may not disclose details)

I imagine the YouTube copyright claim system will basically ultimately make it impossible to make a living being an honest content creator with integrity. These publishers completely control who and how these people monetize their content. So utterly disgusting the whole thing is.
 

IvorB

Member
Ah ha ha ha!!! And EA comes through to take things to the next level. Glorious. Isn't that worst company vote just around the corner now :).

"Your assignment YouTuber, should you chose to accept it..."
 

Nymphae

Banned
This is unreal, honestly.

I don't understand how this legal shit works. If it's illegal to take money for videos without disclosing, how can they write a legally binding document that asks you to do just that?

Glad I don't watch anything on youtube except gameplay videos.

Same here.
 

jaypah

Member
Lmao, yes drag those skeletons out of those closets! It's about to be a full on snitch fest. Like I said before, I wonder how much of the industry it would be "safe" to buy from if everything got laid on the table?
 

Marc

Member
I don't get why the NDA is important, unless EA is requiring an advertisement notice being put up and the youtuber is also requiring it... it is a bribe. Plain and simple.

Whether they talk about the bribe or not is a matter of how easily we can get to the truth of how corrupt someone is.



MS and EA, that special partnership. Who else to come?
 

JABEE

Member
I imagine the YouTube copyright claim system will basically ultimately make it impossible to make a living being an honest content creator with integrity. These publishers completely control who and how these people monetize their content. So utterly disgusting the whole thing is.

Yes. I didn't catch on to it until Boogie explained the mechanism in his video. They all should be reported. It's slime ball business tactics.
 

NoPiece

Member
The bolded is the reasoning given by Machinima for the MS stuff; it also looks simiilarly bad.

The main difference is that we have seen the Machinima promotions for Comicon and E3 where the disclosure is present. The Microsoft promotion specifically had the disclosure removed, which looks particularly bad.

There is nothing wrong with a broad NDA about the program as long as there is a specific "sponsored by" notice within the content. There needs to be more info on the EA deal, but again, I agree it is looking as shady as Microsoft.
 

Parakeetman

No one wants a throne you've been sitting on!
I wonder how long these companies have been doing this for

Am sure its been going on forever. The only difference is technology and folks lack of caution with how information sticks around the internet makes it a lot easier to uncover things and bring it into the spotlight fast.
 

SegaShack

Member
I can't say I'm surprised by this. As I mentioned in the MS thread about this, this has been going on for a long time, people on youtube getting paid to showcase games. Even some indie devs are known to give someone money and early access to their game to help grow a consumer base.
 

Metroidvania

People called Romanes they go the house?
Although it's probably too late and it might have already been mentioned,
Shinobi, you do know that posting the exact numbers of the views your guy got is a bad idea, right?

The numbers posted are apparently the payout across all channel/individual video views, not one specific person.

Edit:

The views are for total across all Youtubers, not just one.
 

Kevtones

Member
Hey mods, if I make a thread exploring the virtues of NeoGAF over at IGN - how much money will I get for every 1,000 hits?
 

Mully

Member
There's no question that LevelCap, the Battlefield YouTuber took part in this. Really messed up.

I don't think I can take any YouTube video game centric channel serious again.
 

Jomjom

Banned
This is unreal, honestly.

I don't understand how this legal shit works. If it's illegal to take money for videos without disclosing, how can they write a legally binding document that asks you to do just that?



Same here.

If contracts were always 100‰ legal there would be no need for civil courts for the most part as people who breach always claim that the contact was faulty in one way or another. It's all down to interpretation.
 

DedValve

Banned
$10? Holy cow!

BF4 was an amazing title, haters gonna hate because ps4 users are just jealous that their console can't handle all the data being processed by the Xbox One cloud!


I'm a disgusting sellout but I can drown my shame with some good old fashion retail therapy.
 

stonesak

Okay, if you really insist
This is crazy. Companies need to be held accountable. Burn the industry to the ground and start over.
 

megalowho

Member
I'm glad this stuff is getting exposed to the public. Even if it's common practice, it's scummy common practice without proper disclosure and the companies and YouTubers that rely on it deserve to be shamed.
 

Mudkips

Banned
Although it's probably too late and it might have already been mentioned,
Shinobi, you do know that posting the exact numbers of the views your guy got is a bad idea, right?

You'd have to trawl through Youtube and find all videos within a certain percent above those numbers (since they could have only gone up since that screenshot was taken), then cross reference the user names and find the most likely user name (or user names) covered by those screenshots.

I can't find shit for the Need for Speed Rivals screenshot. There's one video that comes up with over 6,000,000 views when searching for the required title string ("Need for Speed Rivals"), and it's from the official NeedForSpeed account. I also tried searching for the mandatory bit.ly address. Can't find shit.

Even if someone does manage to get around Youtube's absolutely useless search and find out the account name (or account names) behind those videos, so what? I say it's a good thing for us to know about, and the people involved should be disclosed, as is required by law.

The numbers posted are apparently the payout across all channel/individual video views, not one specific person.

Edit:

Well there you go. You can find some shit using the titles and bit.ly addresses. Most of the shit I found for Need for Speed Rivals was in Spanish.
 

KoopaTheCasual

Junior Member
This is unreal, honestly.

I don't understand how this legal shit works. If it's illegal to take money for videos without disclosing, how can they write a legally binding document that asks you to do just that?



Same here.

Which is why a lot of us on GAF, and even TotalBiscuit are left scratching their heads about this. From what we know, it sounds completely illegal. Even with an incredible lawyer, it seems like it would be exceedingly difficult to find that this is in any way lawful.

And also the fact that this is a standing practice through Machinima, at least through EA and Microsoft, is baffling. Another strange fact is that TotalBiscuit has claimed that he actually never saw an NDA that directly went against FTC regulation, forbidding you from disclosing the promotion (maybe I misheard in the video?).

Just a lot of WTFs abound, today.
 

joesiv

Member
$10? Holy cow!
It is a lot of money, now that I know CPM is for 1000 views... looking at the search results for a couple of those EA games, and many youtubers get 25,000+ for a video of say battle field, or even NFS. $250 for a video. Popular videos if the timing is right, can get 500,000+, that's $5000? Wowsers, I'm in the wrong business lol...

But on the other hand, man no wonder games cost so much to make, marketing budgets are crazy!
 

FStop7

Banned
Heay guys, heave you heard about how much beatter Battlefeald 4 has gottean?

Perheaps you'd carea to stop by my Youtubea channeal for furthear discussean.
 

amorbis

Member
From what I understand, the EA/YouTube deal doesn't violate the FTC guidelines. YouTuber users can't talk about about the financials or specific agreements between YouTube and EA, but its never said they can't talk about the fact that EA is sponsoring the content--which would be illegal.
 

KoopaTheCasual

Junior Member
From what I understand, the EA/YouTube deal doesn't violate the FTC guidelines. YouTuber users can't talk about about the financials or specific agreements between YouTube and EA, but its never said they can't talk about the fact that EA is sponsoring the content--which would be illegal.
Idk dude. This sounds pretty black and white:
You agree to keep confidential at all times all matters relating to this Agreement and any Assignment including, without limitation, the Details and Compensation listed above.

You understand that You may not post a copy of this Agreement or any Assignment or any terms thereof online or share them with any third party without EA's prior written consent. You agree that You have read the Nondisclosure Agreement (attached hereto and marked as Exhibit A) and You understand and agree to all of terms of the Nondisclosure Agreement, which are incorporated as part of this Agreement.
They're not allowed to mention that the agreement exists.
 
From what I understand, the EA/YouTube deal doesn't violate the FTC guidelines. YouTuber users can't talk about about the financials or specific agreements between YouTube and EA, but its never said they can't talk about the fact that EA is sponsoring the content--which would be illegal.
No, the contract specifies "all matters" of the agreement be kept strictly confidential.
 

nib95

Banned
Fucking EA and Microsoft, trust them to be the one's at the forefront. Truly the worst two companies in Gaming right now.
 

amorbis

Member
No, the contract specifies "all matters" of the agreement be kept strictly confidential.

Couldn't you say that "all matters" of the agreement only refers to the documents? It's still not clear if it prohibits disclosure of EA simply sponsoring the content, which would imply the agreement but not say it specifically.
 

Fox_Mulder

Rockefellers. Skull and Bones. Microsoft. Al Qaeda. A Cabal of Bankers. The melting point of steel. What do these things have in common? Wake up sheeple, the landfill wasn't even REAL!
I feel bad for having bought Fifa 14
 
The problem isn't that they can't, it's that they must. Even if they couldn't disclose the details themselves, most videos never, EVER talk about said agreements, not even a "This video is sponsored by EA Games as a footnote," which according to US law (and as I've read, UK law) is an obligation.
 
The fact that this shit is so well developed and established means its been going on for a long time. I think there have been "media" outlets that have similar schemes like this ongoing with certain publishers.
 
All this stuff seems super shady.

I mean, I'm sure we all suspected stuff like this was happening but the fact there's now evidence leaves a bad taste in my mouth.
 

KoopaTheCasual

Junior Member
Couldn't you say that "all matters" of the agreement only refers to the documents? It's still not clear if it prohibits disclosure of EA simply sponsoring the content, which would imply the agreement but not say it specifically.
I feel like you'd have a really hard time arguing that language in court, and kind of lobs it up to the prosecution.
 
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