New IP is a good shout. It'll let them reset expectations and pursue something they believe in rather than trying to live up to the success of one of gaming's best-loved franchises.
Created a solution for data-driven evaluation of customization item desirability which was used in collaboration with three art groups on two battle passes to respond to fashion without oversaturating the market. Validated numerous suspected good practices and identified several unforeseen customer needs.
Increased the Battle Pass XP Gain Rate by 3x in an application of appropriate user segment targeting, increasing median completion % and the value of our core offering significantly.
- I’ll take “Things you’ll never see a Nintendo employee state” for $500 Alex.