"A Nivea advert that features a black woman using the companys product with the tagline visibly lightens has been branded racist.
Social media users have called the advert, which has appeared in Nigeria, Ghana, Cameroon and Senegal, racist and colourist and urged that it be taken down.
"Former Miss Nigeria Omowunmi Akinnifesi appears in the advert for the moisturising lotion, Natural Fairness, and in the video version she says that visibly fairer skin makes her feel younger. Her skin appears to lighten as she applies it.(...)"
http://www.independent.co.uk/news/b...isturiser-social-media-reaction-a8009141.html