It's not happening then.
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[Rumor] Fifa 18 partnership goes to Sony?
- Thread starter piccio_ssl
- Start date
It's not happening then.
CrimsonEclipse
Member
Probably this, look at this way. You're behind big a decent margin, you know the game is going to sell more on your competition device. However, you already know that Fifa has been round for so long majority of people...yes even causal consumers know you can pick it up on whatever platform you want.
So what's the point of spending millions on a games marketing that you know isn't going to change things for you. None of their marketing deals has been helping them at all this gen for the most part....I don't see the point in them trying to outspend Sony and having to pay much more to secure these deals when the impact won't be significant...it's a waste of money and maybe they really are using that to invest into more 1P stuff. We'll see.
I would say they should however, take the the time to market with games of more unique experiences like they did with Witcher and what not since those game aren't released yearly nor frequently.
Nah, there is another...think I saw some people with insider stuff say its not AC...well in terms of marketing.
I don't care about Marketing deals all that much but this is all interesting, I dislike when a group is excluded from certain pieces of content for a very unnecessary long time. However, it is business and they do help to an extent, what will be more telling is if MS is actually taking that money and really putting it into their 1P and allowing them to make new games or they are starting to rebuild studio(s) (LOLz) to help create some new stuff.
It's probably more likely that the money that would have gone to fifa marketing goes to Assassins creed and Scorpio marketing. I also doubt Microsoft went to EA and said "we don't want the fifa marketing deal anymore", their contract probably just ended and EA partned up with sony instead because they offered a better deal.
FIFA was the only title that had efficient marketing with Xbox One in mainland Europe. The "close to zero effect" is just wrong. Marketing does have an effect, or Sony wouldn't get this deal.
Several big hitting titles had marketing deals with Xbox One this generation.
Don't do this to yourself. Microsoft will focus on fewer titles with longer service life.
The only waste of money will be releasing Scorpio in Europe, because no one will know about it there.
The fifa ad is the only xbox related ad I've seen here in Sweden this year. And fifa is huge over here, so losing that exposure will probably have some impact.
Triggerhappytel
Member
Except if Sony outbid them? Maybe it's absolutely worth the money but Playstation has a bigger pool of third party marketing cash so made a better deal. And considering where things stand with the Xbone vs. PS4 Sony would obviously be in a much stronger position in a bidding war.
MosquitoSmasher
Member
This is likely only more reason for the doomsayers to go "yup Xbox is dead". But then again they've been saying that since the start of Xbox One.
I really don't mind not having to see fifa during MS' show if there were plans for that. I don't care one bit for Fifa. But it really is a bit crazy if you look at how many of these deals Sony has and how few MS. This difference hasn't been this big previously.
I really don't mind not having to see fifa during MS' show if there were plans for that. I don't care one bit for Fifa. But it really is a bit crazy if you look at how many of these deals Sony has and how few MS. This difference hasn't been this big previously.
Do marketing deals for big games like FIFA this far into the gen really move the needle for hardware vendors?
Surely anyone who plays FIFA on a regular has bought it by now and is locked into a platform.
I suspect the only people it will influence are non gamers who want to buy a console as a gift so just like bog standard marketing.
Surely anyone who plays FIFA on a regular has bought it by now and is locked into a platform.
I suspect the only people it will influence are non gamers who want to buy a console as a gift so just like bog standard marketing.
captainraincoat
Banned
the third party deals are pretty pointless if origin access gives Xbox owners a week in advance playtime...if this still remains then Sony may as well be pissing money down a hole
Did I say that? I just think it's silly to use lightning in a bottle like the Wii as a model for what will always work.
Kenzodielocke
Banned
FUT starts anew every year.
Sangetsu-II
Member
EA Access is kinda pointless if MS can't give away a month of it with their Fifa bundles now that they supposedly lost the marketing deal.
It depends what the marketing deal is? I guess will see.
I mean could be. Perhaps Sony did outbid them? Although, judging by what Phil said I think they'd rather sink the money into building up the brand with services and 1st party games and whatnot. Nothing wrong with that.
I mean we aren't privy to the intel they have.
hydrophilic attack
Member
I don't think these marketing deals are all that expensive. The increased licensing revenue as the game sells more on your platform probably goes pretty far towards recouping the investment. This late it's not really about selling hardware. Also, if you have a successful platform, publishers will want to be associated with it. Basically, it's a win-win situation to sign a marketing deal with Sony at this point. This is why it was easy for Xbox to get deals last generation, when they were doing well, and why they are struggling to now.
And by that token, I don't think how much you spend on marketing rights will have a big bearing on how much you can spend on developing games.
And by that token, I don't think how much you spend on marketing rights will have a big bearing on how much you can spend on developing games.
CrimsonEclipse
Member
Look I like Xbox and all, but I hope it isn't just talk and the Xbox division is doing what exactly he claims they're doing.
fastford58
Member
Consumer perception. Even if these marketing deals are not financial successes, people hearing about Sony exclusive content non-stop certainly gives the impression that they are the console to go with.
FIFA marketing translates across the entire platform.
FIFA marketing translates across the entire platform.
Why are some in this thread talking like marketing is a zero sum game? Who spends money on marketing and doesn't expect it to come back over time? That's why it's funny to see some say it's wasted money and should spend it on 1st party games instead, when co marketing deals like this is probably a win/win for EA and Sony.
DriftingSpirit
Member
Sony's PS+ subs saw a big boost after Destiny came out, for example. Third party deals get people invested in the platform and that can be a benefit to Sony/MS down the road with other games and services.
Nah.
They move the needle in developing nations where people don't jump into the console cycle until hardware hits the $199 and below prices. FIFA still came out on PS2 until 2013 for a reason.
SnowFlakeCake
Member
FIFA is one of those franchises where I don't think any console manufacturer benefits from having marketing rights. But Sony have been going trigger happy, there obviously is some relation between marketing rights and how well the games sell on that system.
Did GTA V on PS3 not cause sales to beat 360 for that month? It is something stupid like after 3 years of 360 knocking PS3 around in NA, but that multiplat title had such an effect. Money is surely being exchanged, but Sony have rights to the really big boys with RDR2, Destiny 2, COD and Battlefront 2. Besides RDR2, Sony will have a strong end of the year just because of these marketing deals.
It would be nice to think MS are reinvesting that marketing money into first party games, but they don't have much to show this gen so find that hard to believe.
Did GTA V on PS3 not cause sales to beat 360 for that month? It is something stupid like after 3 years of 360 knocking PS3 around in NA, but that multiplat title had such an effect. Money is surely being exchanged, but Sony have rights to the really big boys with RDR2, Destiny 2, COD and Battlefront 2. Besides RDR2, Sony will have a strong end of the year just because of these marketing deals.
It would be nice to think MS are reinvesting that marketing money into first party games, but they don't have much to show this gen so find that hard to believe.
miller.skippins
Banned
man....ppl in GAF REALLY believes Phil Spencer 1000%, eh? (or at least Phil Spencer's twitter account) I knew some Catholics that don't even believe every word the Popes says.....
Don't flame me on this, just an observation.
Pretty much the way I feel and also why I feel Microsoft should go for marketing deals alongside new third party AAA IPs instead of series that many gamers know that they can buy on Xbox/PlayStation by now.
Destiny is the perfect example. That game probably sold more PS4 consoles than the majority of PS4 exclusives.
NeloAnjelo
Member
Fifa is big online in Europe. So this could be the reason they aren't going to Nintendo
FinaruDensetsu
Member
Yeah I agree. MS should be getting the marketing deals on games like For Honor. New IP that go on to sell huge numbers.
Nightengale
Member
MS did have marketing for The Division, which was a highly successful new IP.
And while they weren't new IPs, Fallout 4 and BF1 were big marketing deals for Xbox.
The weird thing is that these deals hasn't exactly translated to heightened bundle sales in NPDs, unlike more notable hardware sales bump from Destiny and BLOPS3.
MS's most successful marketing deals this gen are AssCreed Unity ( thanks to that ridiculously good-value bundle deal ) and FIFA in mainland Europe.
And while they weren't new IPs, Fallout 4 and BF1 were big marketing deals for Xbox.
The weird thing is that these deals hasn't exactly translated to heightened bundle sales in NPDs, unlike more notable hardware sales bump from Destiny and BLOPS3.
MS's most successful marketing deals this gen are AssCreed Unity ( thanks to that ridiculously good-value bundle deal ) and FIFA in mainland Europe.
I heard the exact same thing when Call of Duty went to Sony - "Good, more money for 1st party games."
Years later, here we are.
I don't think these deals give them a ton of more money for first party but Sony's Call of Duty deal hasn't even reached the two year mark yet (i.e.: it would be wrong to say years).
It would be hard to begin making and then announcing multiple exclusive AAA first party games in that short of a period regardless.
Sunset Samurai
Member
And years ago Sony fans were saying 3rd party deals were dumb and a waste of time.
Years later, here we are. Cheering like it's the second coming
If you actually ventured in a Xbox thread or Phil Spencer thread you'd see people having discussion about it. Xbox users on GAF are generally not cheerleaders.
That money probably got invested in other partnerships. Like that NFL thing.
Liliana Eileen
Member
This is so true. Hypocrisy is a sad thing.
Feel free to point out said hypocrites instead of making broad accusations when the posters from then and now may very well be different.
We're in a parallel universe now where 3rd party deals are praised and having the best FPS/Graphics don't count.
Uno Venova
Banned
Microsoft has been "choosing " not to have marketing deals since the start of he generation and it still hasn't manifested in their first party.
But yeah maybe this FIFA steam thing is what finally gets things going.
But yeah maybe this FIFA steam thing is what finally gets things going.
Rellik
Member
I hate any kind of exclusivity. I'm a true believer of every third party game and features of those games being available on all systems so everyone can enjoy. But as a PS4 owner who sold his Xbox One, this could be a good deal for me if they were to bring over Legends. Of course, it would be better if both consoles could enjoy Legends.
Then again, PES was so much better last time I may not even play FIFA.
Then again, PES was so much better last time I may not even play FIFA.
Primethius
Banned
Given that this is about consoles, having the "best FPS" never mattered. Even more so given that Scorpio isn't out yet. So the best is still Pro console side.
Nightengale
Member
I don't like any sort of marketing deals, especially ones that restrict content on platforms, but the reality we all have to acknowledge is that:
a. When successful, marketing deals work in various ways. Either content/audience lock-in with a popular MP game with a dedicated hardcore fanbase, or bundling strategies that promote mainstream games on box of console as a marketing draw to mainstream casual gamers.
b. Regardless of marketing deals's effectiveness, every platform holder has a 3rd-party team that works/collaborates with publishers/external devs. It is a function of the gaming business that exist, support jobs and marketing deals are part & parcel of an ecosystem.
c. Funding for business divisions are never 'black-and-white' "if only marketing deal money is funneled to first-party games" is dumb business bullshit." Businesses are in the business of spending money to make money, and money are funneled to where the ROI is the best. There is little doubt that people at MS/Sony/Nintendo plans their biz unit budgeting with that belief, and investing in marketing deals is one of them.
d. The best way to stop marketing deals is for audiences to not support them or to not demonstrate any tangible effect that it was an influence in reaching out to them. This is a battle that was long lost, just like online MP paywall.
a. When successful, marketing deals work in various ways. Either content/audience lock-in with a popular MP game with a dedicated hardcore fanbase, or bundling strategies that promote mainstream games on box of console as a marketing draw to mainstream casual gamers.
b. Regardless of marketing deals's effectiveness, every platform holder has a 3rd-party team that works/collaborates with publishers/external devs. It is a function of the gaming business that exist, support jobs and marketing deals are part & parcel of an ecosystem.
c. Funding for business divisions are never 'black-and-white' "if only marketing deal money is funneled to first-party games" is dumb business bullshit." Businesses are in the business of spending money to make money, and money are funneled to where the ROI is the best. There is little doubt that people at MS/Sony/Nintendo plans their biz unit budgeting with that belief, and investing in marketing deals is one of them.
d. The best way to stop marketing deals is for audiences to not support them or to not demonstrate any tangible effect that it was an influence in reaching out to them. This is a battle that was long lost, just like online MP paywall.
Uno Venova
Banned
Seriously how is this going to work out for them? What popular games are they going to show "best on the Scorpio" for if Sony has all the ad deals?
Are people just counting on the digital foundry readers?
Sangetsu-II
Member
Funny thing is it's true and a brilliant strategy at that.
You act as if gamespot and IGN aren't going to mention it. Your also going to have developers talking about the game. Xbox marketing deals didn't stop devs from talking about the pro or its upgrades
Scorpio is a enthusiast device I guess so those sort of people will know and it spreads from there. A simple advert will work, most powerful console ever, show all those sexy angles while spewing PR. It might work to some degree.
Head.spawn
Junior Member
Do you guys typically use ad commercials to judge graphics or something?
BigEmil
Junior Member
This is FIFA. Visually it won't be any different other than resolution
Doesn't it run at 4k on the Pro anyway?
I lol'd at the meme usage, but its not that true. MS seem to have exclusive on the next LoTR and Assassins Creed don't they?