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Switch Game Prices getting lower in the UK

KJRS_1993

Member
Why is £280 too much for their new console considering a new 3DS XL is £200 and a Wii U is £250 ?

They are also too much, nobody is buying those either.
I got a New 3DS XL used for ~£100 (in surprisingly good condition) and I wouldn't have paid much more.

Anecdotal as it is, I've seen kids own Playstation consoles simply because it's a bigboi system and/or their cooler older bro owns one. Fuck Nintendo because that's for kids.

https://m.youtube.com/watch?v=0WPteMFkI2k

I mean, be fair, that reputation isn't completely undeserved.
Even for kids advertising, it's offensive. When you were young would you have told your friends that clean is better than dirty and the world's a special place?
 

ika

Member
I believe in Europe companies can't set a recommended price, and that the retailers are the ones that set the price. That's the reason that Kimishima-san didn't announce an official price at Switch presentation last week. So I don't think this is Nintendo lowering prices, but retailers getting caught on a greedy mood...

Not sure if the same rules applies on UK since not all European recommendations applies there.
 

Piers

Member
https://m.youtube.com/watch?list=FLBlYiXnMiXonwQKxOfF6ByQ&v=HunCJsXJVQ4

I mean, be fair, that reputation isn't completely undeserved.
Even for kids advertising, it's offensive. When you were young would you have told your friends that clean is better than dirty and the world's a special place?

No, you're right. And I kind of rolled my eyes at Miiverse's loading screen. Being accessible for all ages doesn't mean looking cute and friendly. In Japan, yeah, maybe. But their stance on those aspects of design is different to overseas right?

But around Playstation 2 is kind of when Nintendo literally turned into childs play. Back in high school, I remember handing a friend SSBM during break — some one caught eye of it, snatched it, and flipped over how awkward it is to be owning a Mario/Pokemon game. Tastes back then were obviously around watching and doing stuff before you're legally allowed to. Being adult before you actually are. Playstation 1+2 carried games that had mature content, and it helps that GTA is a gigantic groundbreaking AAA franchise.
 

Kazooie

Banned
Talking about Nintendo's market share in the UK, the handhelds have always been very popular and the Wii was also a massive success. It's not as if no British person has ever heard of Nintendo.
 
I'll add that as a kid, we had a Master System, a Mega Drive then a Playstation. I never had a Nintendo console until the gamecube, since it was the first console I saved up for and bought myself. That said, plenty of people I know had Nintendo consoles, especially the N64. You will find plenty of people my age that will gush about Golden Eye & Mario Kart 64, or the big platformers like Mario 64 or Banjo.
 
I just think the 'value' of a game is pretty set in most people's minds.

I tend to think of an indie/budget game as being £20-25, a mid-tier game as £30-35 and a top tier game as £35-45 (although certain retailers charge more or less, obviously).

I think if the average customer walked into a game store and the budget games were all £49.99 and the higher games were all £59.99, they'd pretty quickly just nope out of that store. It's hard to justify that kind of money on a videogame when you've got food and bills to cover.

£35 or less gets into that "Oh, go on then..." price mentality where you can just about justify the purchase.
 
I think if the average customer walked into a game store and the budget games were all £49.99 and the higher games were all £59.99, they'd pretty quickly just nope out of that store. It's hard to justify that kind of money on a videogame when you've got food and bills to cover.

100% agree, and personally I don't think there's too much to worry that these prices will hold, it's just retailers trying their luck at launch. If you check price history for say Knack on amazon (I won't even entertain what Game were asking), it initially went up for pre-order at £55, dropped to £46-48 over the pre-order period, & it only started to drop realistically once the machine and games were out and retailers started to actually compete, and reviews were out there. You see a similar pattern for Killzone Shadow Fall, except that does actual peak up towards £50 again post release a few times, as late as the February as the PS4 came out.

All that to say, this is a historical norm and the prices will come down. In fact I tend to find in my own experience you can buy a Nintendo game on average for cheaper than the others, closer to the £30 mark, but it will hold that price for much much longer than other platforms.
 

jonno394

Member
I just think the 'value' of a game is pretty set in most people's minds.

I tend to think of an indie/budget game as being £20-25, a mid-tier game as £30-35 and a top tier game as £35-45 (although certain retailers charge more or less, obviously).

I think if the average customer walked into a game store and the budget games were all £49.99 and the higher games were all £59.99, they'd pretty quickly just nope out of that store. It's hard to justify that kind of money on a videogame when you've got food and bills to cover.

£35 or less gets into that "Oh, go on then..." price mentality where you can just about justify the purchase.

Typically when I walk in to GAME, new PS4 and XBONE titles are around £54.99-£59.99 anyway
 

geordiemp

Member
Talking about Nintendo's market share in the UK, the handhelds have always been very popular and the Wii was also a massive success. It's not as if no British person has ever heard of Nintendo.

My Son is 13 - he has 360 and Ps4 - he plays in Clans and big parties - typically they will play a bit of Destiny (6 in party), then switrch to GTA 5 / Division / Rocketleague / COD / TF2 / FIFA

They jump around in large parties with school mates, often facetime as well - games are large coop games online.

He never heard of Switch, neither has his mates, Nintendo been dead since Wii craze when kids moved over to party gaming and minecraft.

Nintendo does not understand beyond Japan and their hardcore fans is my take, and thats not changing anytime soon.

Note he takes an Ipad and an Iphone 6s into school, they use IPADs in class, game on them on bus to school. He has a 3ds and a VITA, not turned them on in a few years lol, He only bought VITA to remote play on his Ps4, does not bother anymore.

His friends that are not on Ps4 are on XB1, same story.
 

jonno394

Member
My Son is 13 - he has 360 and Ps4 - he plays in Clans and big parties - typically they will play a bit of Destiny (6 in party), then switrch to GTA 5 / Division / Rocketleague / COD / TF2 / FIFA

They jump around in large parties with school mates, often facetime as well - games are large coop games online.

He never hear of Switch, neither has his mates, Nintendo been dead since Wii craze when kids moved over to party gaming and minecraft.

Nintendo does not understand beyond Japan and their hardcore fans.

My 5 year old nephew is mad about Pokémon at the moment and has got a 3DS and several games now (Mario Party, Pokémon and others). I have anecdotal evidence to offer too :)

Teenage boys would likely be the worst audience for Nintendo as they want "cool"/"mature" games, not Nintendo titles, so they'd never be seen dead with a console/game that people think are cartoony/kiddy.
 

geordiemp

Member
My 5 year old nephew is mad about Pokémon at the moment and has got a 3DS and several games now (Mario Party, Pokémon and others). I have anecdotal evidence to offer too :)
.

Yup, my son was Wii, then he got to 8 and wanted to play COD (peers), got him into twin stick through Ratchet clank. At 10 all kids want to play GTA / COD / Destiny with their school mates in parties and insult each others mums (LOL) - thats why 360 did so well in UK (party chat culture), and why Ps4 has taken off (party chat, share play, streaming). You know its coming for him.
 

lbs.

Member
Okay, HERE we go:

Using Amazon's BIGTHANKS (£10 off over £50 until end of Jan 20) you can get Zelda + MK8 for £80.98 w/ Prime. £40.49 each! :D

Add them both to basket, use BIGTHANKS :)

Any way to add this to my previous purchase?
Thinking I wanna add to my switch pre-order....
 
Because right now their rivals can be had for £200 (Xbox One) and £220 (PS4)

Fundamentally different prospects though to fair. Not just in what the device does and how it does it, but in entirely different types of software. I'd wager that whether Zelda at launch, Splatoon in summer or Mario in winter is enough to justify the cost, is a much more relevant problem than what the cost of a PS4 is.

The answer could definitely be no and that the software library they build over the next 9 months does not entice people to put down for a switch, but I always got the idea that when someone goes into a game store or online to purchase a console in this day and age that they have a vague idea of what kind of games they like and how they want to play them. You could legit flip flop between an xbox or playstation on a given day if all you want to do is play third party western games at home. If you went in wanting a Nintendo system, or a portable system, I think you would go in asking whether $300 is too much for that, look at a 3ds etc. You don't suddenly want a playstation, nor do you necessarily want one for your kid if the goal is something for the car and so on.

Also, for Nintendo's goals and ambitions, the Ps4 can be what price it likes, it hasn't stopped Japanese gamers heading to mobile only, and that is a main priority here, to provide a system and ecosystem between mobile, 3ds and the switch, to prevent the very culture of playing games to change completely for everyone in the business over there.
 

Jezbollah

Member
Fundamentally different prospects though to fair. Not just in what the device does and how it does it, but in entirely different types of software. I'd wager that whether Zelda at launch, Splatoon in summer or Mario in winter is enough to justify the cost, is a much more relevant problem than what the cost of a PS4 is.

The answer could definitely be no and that the software library they build over the next 9 months does not entice people to put down for a switch, but I always got the idea that when someone goes into a game store or online to purchase a console in this day and age that they have a vague idea of what kind of games they like and how they want to play them. You could legit flip flop between an xbox or playstation on a given day if all you want to do is play third party western games at home. If you went in wanting a Nintendo system, or a portable system, I think you would go in asking whether $300 is too much for that, look at a 3ds etc. You don't suddenly want a playstation, nor do you necessarily want one for your kid if the goal is something for the car and so on.

Also, for Nintendo's goals and ambitions, the Ps4 can be what price it likes, it hasn't stopped Japanese gamers heading to mobile only, and that is a main priority here, to provide a system and ecosystem between mobile, 3ds and the switch, to prevent the very culture of playing games to change completely for everyone in the business over there.

The thing is, when it comes to the market here, people tend to learn towards value just as much as each product's unique offering. The fact that people can get Switch's competitor and two, three, maybe four games is quite alluring.

Switch will come down in price eventually, and they will release more games for it. It just has to face the fact it's going up against two very well established platforms (as usual).
 
The thing is, when it comes to the market here, people tend to learn towards value just as much as each product's unique offering. The fact that people can get Switch's competitor and two, three, maybe four games is quite alluring.

Switch will come down in price eventually, and they will release more games for it. It just has to face the fact it's going up against two very well established platforms (as usual).

Yeah, it makes more sense that Switch would cater towards the enthusiast audience first (who would also ensure a high attach rate like with Vita) than a wider audience or even the "core" audience that only plays AAA games.

If they didn't it'd just be another Wii U anyway - which launched with 32 games of varying genres and, er, quality.
 
Using that, 1-2 Switch is only £25.... I'm actually tempted!

Yep I just did that, ordered 1-2 Switch and Mario Kart.

1-2 Switch will be great for house parties, as some friends have kids but we are all big kids really, when the drinks start flowing lol
 

RulkezX

Member
Anyone got any theories on why Nintendo doesn't have as strong a legacy in the UK as other parts of the world?

I dunno , the Mega Drive was more popular than the SNES then Nintendo thought £80 games in 1997on the N64 composing with Playstation was a good idea....that the equivalent of £105 games in 2017.
 
The thing is, when it comes to the market here, people tend to learn towards value just as much as each product's unique offering. The fact that people can get Switch's competitor and two, three, maybe four games is quite alluring.

Switch will come down in price eventually, and they will release more games for it. It just has to face the fact it's going up against two very well established platforms (as usual).

Mmm, well we'd have to agree that the Ps4 or xbox one are the switch's competitors, and that's what people who actually want a Nintendo device turn to when they found the Wii U wanting or not, but I do totally agree people look for value and might buy something else, for themselves or for their children, in the face of that price, or moreso may just stick with a device they already have.

As I mentioned, price low or high, it doesn't change the fact Japan has turned to mobile, I would say the consumers Nintendo want here have lapsed gaming or turned to mobile and so on but outside of debating where people turn, I think we agree that £280 is a risky price and whether they can entice people with their proposed line up on a large enough scale is certainly in the air. I think Nintendo want core hardcore users to jump straight in, and for the larger audience to transition slowly. Mobile, to 3ds, to switch, over time as they grow mindshare with them.
 

Alpha_eX

Member
Too many people were tweeting the RRP and expecting to pay that. When does anyone pay the full RRP of a game on launch? Even for Nintendo, the last launch game I got was Colour Splash and that was £32, sure as hell wasn't the RRP.
 

LewieP

Member
Too many people were tweeting the RRP and expecting to pay that. When does anyone pay the full RRP of a game on launch? Even for Nintendo, the last launch game I got was Colour Splash and that was £32, sure as hell wasn't the RRP.

To be fair it is usually the case that games stay closer to RRP for a new console launch.
 

RiggyRob

Member
What I'm getting from this is I'm going to have to figure out whether importing Switch games from the US and Europe is actually cheaper than the U.K. rather than just knowing they'll be cheaper in the U.K.
 
Typically when I walk in to GAME, new PS4 and XBONE titles are around £54.99-£59.99 anyway

And this is why anyone who knows about gaming tends to nope out of Game pretty quickly. Pre-owned games for £45+? Sure.... XD

I used a popular online retailer and pre-ordered Final Fantasy XV, one of the biggest games of last year, for £32.95 back in August. Game were probably asking £59.99 for the same thing.
 

m.i.s.

Banned
Seriously. It's approaching 6 years old and the top end models cost nearly as much as a PS4 or Xbox One.

They're losing money on the Wii U so NCL refuse to lower the price of 3DS hardware because it would entail greater losses to their bottom line. ie prospective 3DS owners are having to subsidise losses on the company's console side. That's how badly this company is run.
 

MegalonJJ

Banned
They're losing money on the Wii U so NCL refuse to lower the price of 3DS hardware because it would entail greater losses to their bottom line. ie prospective 3DS owners are having to subsidise losses on the company's console side. That's how badly this company is run.

Yet the market is paying that high 3ds price; even now the 3ds is not widely available bar the very recent stock replenish on amazon.

Given the above from a business perspective, it's good given the circumstances*

*the circumstances being a direct result of bad management during the Wii U inception-release. Gotta do best in the situation and to be clear I'm not saying it's ok either but it is what it is.
 

m.i.s.

Banned
Yet the market is paying that high 3ds price; even now the 3ds is not widely available bar the very recent stock replenish on amazon.

Given the above from a business perspective, it's good given the circumstances*

*the circumstances being a direct result of bad management during the Wii U inception-release. Gotta do best in the situation and to be clear I'm not saying it's ok either but it is what it is.

Like you say, bad situation all round.

Is the market paying that high 3DS price? Would really need to dig into the figures to be able to tell. Also, 3DS not being widely available is not indicative of any great demand situation for the hardware either.

I have to look at it in this way: customer refuses to buy 3DS at a given price and instead buys a competitor product. Customer further buys software, DLC etc for that competitor product. Had NCL lowered the price of the 3DS to market levels [plus "reasonable" profit], NCL would easily offset the lowered cost by all future software purchases for.that customer and all future customers.
 

MegalonJJ

Banned
Like you say, bad situation all round.

Is the market paying that high 3DS price? Would really need to dig into the figures to be able to tell. Also, 3DS not being widely available is not indicative of any great demand situation for the hardware either.

I have to look at it in this way: customer refuses to buy 3DS at a given price and instead buys a competitor product. Customer further buys software, DLC etc for that competitor product. Had NCL lowered the price of the 3DS to market levels [plus "reasonable" profit], NCL would easily offset the lowered cost by all future software purchases for.that customer and all future customers.

The market is indeed paying that much to my surprise too. And it was going second hand for high prices due to the lack of supply (I've been keeping an eye on it for relatives and only now is stock being replenished on Amazon & Nintendo's UK store).

Taking a wider view it seems "good" in the sense that there is demand for a Nintendo handheld at ~£180 in it's 6th year, in the smartphone world, no doubt due to its library.

But yeah it's not ideal dropping £180 on it in its twilight, as a consumer due to the
(very) aging hardware. Software library is excellent however.
 
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