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[Xbox] Next 100 Days: XBOX Reset

Asha + Matt 4ever.
No GIF
 
I really cant see the difference...
- back to fake exclusives
- gamepasssssss
- bullshit talk talk talk

Same shit different day. Maybe the difference will still come.
 
What do you think she means when she says "partnerships for hardware?"
OEMs releasing in addition to first party. Just like Microsoft Surface. This has always been the goal with Magnus. There is no indication yet that the first party device is being cancelled
 
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There is no reset. You don't rebuild by firing your workforce.

Xbox is going to become Microsoft Gaming, there's no going back.

Seamus Blackley was right, she's going to shut down the Xbox and migrate to AI.
Laying people off is the reset homie

As explained they've spread themselves too thin. It's time to chop chop chop and reduce down operations, invest differently and stop trying to be everywhere on everything
 
I'm sure Phil and Sara were to blame for some Xbox's missteps, but I remember a few months ago Xbox fans were saying Nadella was responsible for every questionable decision and that Phil was fighting for Xbox's soul and Sara was his protƩgƩ so she was as good as him. But now, suddenly, Phil and Sara are the disease that was killing the brand and Asha is the best thing that happened to Xbox, weird times.
 
Asha: "We're reviving Xbox"

*prepares to lay off more people*
The endless moral grandstanding from commentators is just exhausting. It's the exact same lazy script every time. A company makes a calculated decision to pivot, trim fat, and actually stay competitive, and the peanut gallery treats it like a war crime. According to these internet experts (most of whom have never managed a P&L sheet in their lives) restructuring is just 'greed,' rather than standard macroeconomics.

And the funniest part? These are the exact same people who will scream bloody murder if the company actually fails or goes under because it refused to adapt. They demand absolute financial invincibility while crying foul at the exact operational adjustments required to achieve it.
 
The endless moral grandstanding from commentators is just exhausting. It's the exact same lazy script every time. A company makes a calculated decision to pivot, trim fat, and actually stay competitive, and the peanut gallery treats it like a war crime. According to these internet experts (most of whom have never managed a P&L sheet in their lives) restructuring is just 'greed,' rather than standard macroeconomics.

And the funniest part? These are the exact same people who will scream bloody murder if the company actually fails or goes under because it refused to adapt. They demand absolute financial invincibility while crying foul at the exact operational adjustments required to achieve it.

No, the funniest part are the people who get offended on behalf of one of the richest corporations in the world if anyone dares look at something like this sideways.
 
No, the funniest part are the people who get offended on behalf of one of the richest corporations in the world if anyone dares look at something like this sideways.
Offended? Far from it. I couldn't care less about defending the honour of a multi-billion dollar corporation. They don't need my help, and they certainly don't care about me.

What's actually funny is the complete inability to look at a situation with basic economic literacy without people assuming you're 'bootlicking.' Pointing out that a business has to balance a budget and manage risk isn't being offended on their behalf...it's just acknowledging how reality operates.
 
Offended? Far from it. I couldn't care less about defending the honour of a multi-billion dollar corporation. They don't need my help, and they certainly don't care about me.

What's actually funny is the complete inability to look at a situation with basic economic literacy without people assuming you're 'bootlicking.' Pointing out that a business has to balance a budget and manage risk isn't being offended on their behalf...it's just acknowledging how reality operates.

Then perhaps make those points without wagging your finger at the "peanut gallery" and you won't come across that way.

Awkward John Krasinski GIF by Saturday Night Live
 
#5: Our current platform infrastructure is not built for the battle ahead. Our systems are overly complex, spanning hundreds of dependencies, which hinders our ability to move fast. We've become too reliant on vendors to operate our systems and must become more self-reliant as an engineering culture to build for the future. We must increase the value we ship to players while decreasing the time it takes to do so. Going forward, we'll evolve and rebuild our stack and look at capabilities across all of XBOX and potential M&A to help us win in hardware, PC, mobile, and streaming.

Less humans, more AI?
Mo' people mo' problems.
 
Laying people off is the reset homie

As explained they've spread themselves too thin. It's time to chop chop chop and reduce down operations, invest differently and stop trying to be everywhere on everything
So, 2025 was a reset too when chop chop chopped The Initiative and Perfect Dark? What about 2024 when Hi-Fi Rush was praised and then the studio was chop chop chopped? I get it, layoffs happen, but this is not some magical moment where XBOX has turned it around because they close a studio or two and lay off a few thousand people. History is just repeating itself.

..and where are you getting they are going to stop trying to be everywhere and everything? Because they cancelled two games over two years on PlayStation but added even more titles to the PS5 line up?

*sorry, this sounds bitchy. I've just stopped buying what Asha and Matt has been peddling a few weeks ago. I am seeing the same old Xbox XBOX doing the same old things they were doing a few years ago and people are eating it up because of a fresh face.
 
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Then perhaps make those points without wagging your finger at the "peanut gallery" and you won't come across that way.

Awkward John Krasinski GIF by Saturday Night Live
I wag my finger at the peanut gallery (not you personally) because the peanut gallery is precisely where the economically illiterate noise comes from.

When commentators constantly frame standard corporate math as a personal moral failure, they deserve to get called out for it. It has nothing to do with protecting a mega-corporation's feelings, and everything to do with being tired of the same lazy, emotional narrative dominating the conversation.

If people want to discuss the business side of the industry, they should be prepared to talk about actual business realities (like budgets, P&L sheets, and market risks) instead of expecting everyone to join in on a perpetual, university-tier struggle session against capital
 
When commentators constantly frame standard corporate math as a personal moral failure
Yeah, there's a lot of grandstanding among the gaming media. But imo, it shouldn't dissuade the public, from discussion about those decisions that led to these layoffs. The media having their own agenda, is not going to ever change, unfortunately.
 
Yeah, there's a lot of grandstanding among the gaming media. But imo, it shouldn't dissuade the public, from discussion about those decisions that led to these layoffs. The media having their own agenda, is not going to ever change, unfortunately.
Fair point, and I don't disagree that discussing the strategic decisions leading up to a pivot is completely valid. Poor planning, chasing trends, and massive pandemic-era over-hiring are absolutely worth dissecting.

The issue isn't the public discussing the business strategy; it's that the gaming media completely poisons the well for that actual discussion. Instead of looking at why a project failed or how market forecasts missed the mark, the press immediately drops any pretense of objective analysis and defaults straight to ideological grandstanding.
 
I think we are confusing business models for it being canned. If they get OEMs to build on a reference model or find other means to subsidize the console, like gamepass, contracts etc. then it isn't really canned. It's just being sold differently to offset the upfront price.
Maybe their first party machine was canned in place of the OEM ones? I think it might be going down how Kepler was saying here:
I don't know the exact details of the AMD contract, but they must have a minimum amount of units ordered from AMD, and the "Xbox PCs" from ASUS/MSI/etc are probably not enough to reach that amount. So they would have to either pay a fine, or buy the chips and give them away to OEMS for free. IOW, it's likely more expensive for them to cancel the 1st-party console than to release it.

They're probably going to give them to OEMs rather than cancel and pay the fine. volumes are just going to be too low for the OEMs otherwise. They're giving it to OEMs likely with commitments to Windows and some kind of cut, maybe that's what she means by "new business models". Asha even talks about how they're hurting worse than their peers when it comes to hardware cost likely due to their predicted low sales volumes vs PS/Nintendo and/or other OEMs.

Who knows, perhaps Valve cancels their machine and adopts Magnus if it's cheaper for them. Not sure why we've heard nothing from that thing for a while. we might get Windows OEM machines with their own preinstalled store all linked via Playfab in the games. Epic could even try a machine with their store on it because they kept talking about this partnership.
 
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Mr. Booty is Mrs. Sharma's "xbox handler" as she brings their Agentic Solutions to sure up all the "external patterns" they are about to get rid of.

I didn't say AI...I said Agentic Solutions...it's totally different.
 
'M&A to help us win in hardware, PC, mobile, and streaming'….Yeah fuck off Xbox, back on the path of arrogance and monopolisation. Hope they crash out even harder.
 
I'm really curious to see how this will unfold.
Read up on the history of SEGA in the late 1990s / early 2000s for spoilers
 
Maybe their first party machine was canned in place of the OEM ones? I think it might be going down how Kepler was saying here:


They're probably going to give them to OEMs rather than cancel and pay the fine. volumes are just going to be too low for the OEMs otherwise. They're giving it to OEMs likely with commitments to Windows and some kind of cut, maybe that's what she means by "new business models". Asha even talks about how they're hurting worse than their peers when it comes to hardware cost likely due to their predicted low sales volumes vs PS/Nintendo and/or other OEMs.

Who knows, perhaps Valve cancels their machine and adopts Magnus if it's cheaper for them. Not sure why we've heard nothing from that thing for a while. we might get Windows OEM machines with their own preinstalled store all linked via Playfab in the games. Epic could even try a machine with their store on it because they kept talking about this partnership.
Certainly possible if they are at rock bottom and Satya refuses to give any wiggle room. I don't think the situation is that dire yet. My gut says there will be at least one more first party device before they consider completely diluting the brand. We shall see
 
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The thing is, they have so many studios that really aren't justified in any way, and they're located in very expensive places that make them not profitable at all: Ninja Theory, Compulsion, Obsidian, Rare, Double Fine...

Obviously, a cleanup is needed there. Either they cut them, or they annex them as support studios for those that actually generate money. Basically like what happens with Turn 10 currently

Regarding the console model, they're also right. Helix must change its approach and become a traditional console that generates revenue through services. Making an extremely expensive computer is basically suicide if they're going back to the traditional system of exclusives. The problem is they can't even X's meet demand, which is already low.

So clearly there's a problem that will only be solved if the context allows it. And the only solution to withstand the blow of hardware becoming more expensive is to look at the PC market and depend on what software can produce there.
 
How can someone from AI be so real?

Laying off a lot of people is a necessary step in pulling the Western games industry out of its death spiral, along with a hard reset in mentality.
 
Xbox reminds me of that episode in the Office when Michael Scott goes to the board meeting and starts rambling about a plan to save the company.
 
Maybe their first party machine was canned in place of the OEM ones? I think it might be going down how Kepler was saying here:


They're probably going to give them to OEMs rather than cancel and pay the fine. volumes are just going to be too low for the OEMs otherwise. They're giving it to OEMs likely with commitments to Windows and some kind of cut, maybe that's what she means by "new business models". Asha even talks about how they're hurting worse than their peers when it comes to hardware cost likely due to their predicted low sales volumes vs PS/Nintendo and/or other OEMs.

Who knows, perhaps Valve cancels their machine and adopts Magnus if it's cheaper for them. Not sure why we've heard nothing from that thing for a while. we might get Windows OEM machines with their own preinstalled store all linked via Playfab in the games. Epic could even try a machine with their store on it because they kept talking about this partnership.
Asha's comment was almost certainly cloud gaming related, she said "radical new business model later this year" so it can't be new hardware.
 
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