I don't know how they can even hope to compete with Overwatch 2, Valorant, Apex, Team Fortress 2, that new Marvel game and that rumored upcoming Valve game unless this is F2P or very cheap.
At $70 it's DOA IMO
Helldivers 2 was $40 and did great but it's also a more unique game and there aren't a ton of super popular F2P alternatives to it