It's so strange. NoA sometimes really surprises us by doing legitimately cool, fan-focused things like announcing Fatal Frame: Maiden of Black Water for a North American release when no one was expecting it and had probably given up on it.
Then they solidify their status as the most wildly inconsistent branch of Nintendo by (apparently) nixing Devil's Third. I don't know. It's always one step forward, two steps back with them.
Hopefully our concern here is premature and another publisher is bringing Devil's Third to the US or something. I don't know. I don't particularly care about the game myself and I definitely admit that it will probably bomb if it does get released here, but I do care about what the game represents (a really strong, high-profile third-party title on a console sorely lacking them... and lacking frequent releases in general) and I can't fathom why NoA would take steps to thin out the Wii U's already-light release schedule even more.
It can't be an image/censorship thing... NoA's already released plenty of M-rated titles on the Wii U. It must just come down to sales forecasts.
This + NoA delaying Yoshi's Woolly World to October 16th when the game is clearly ready and the Wii U literally has no other high-profile retail titles releasing from now until September 11th (Super Mario Maker) really makes me wonder what they're doing over there sometimes. Having worked with Capcom US and Bandai Namco Japan in the past, I know these things are rarely as cut-and-dried as they seem - I'm sure plenty of people at NoA are fans too and are doing their best to give us what they know we want, and are just getting caught up in all sorts of corporate red tape - but still... man. This really does seem to be an issue particularly with NoA as of late.