NDP_Mulcair
Banned
Nintendo's new game console is scheduled to enter mass production at the end of the first quarter 2016 and despite the fact that the Japan-based company is targeting to ship 20 million units in 2016, the device's upstream component suppliers expect shipments to only reach around 10-12 million units. Foxconn Electronics (Hon Hai Precision Industry) reportedly has been chosen to manufacture the device, but the company declined to comment on its clients or orders.
The new console is estimated to enter mass shipments in the second quarter. In addition to Foxconn, suppliers such as Foxconn Technology, Macronix, Pixart Imaging, Coxon Precise Industrial, Nishoku Technology, Delta Technology, Lingsen Precision Industries and Jentech will also supply components for the device.
Digitimes Research expects Microsoft's Xbox One and Sony's PlayStation 4 to achieve shipments of 13 and 18 million units, respectively in 2016, and if Nintendo's new console is able to ship 10 million units in the year, the company will then be able to maintain its competitiveness in the market.
It appears that the article is referring to the Japanese fiscal year for quarter periods.
So, the Nintendo NX will enter mass production at the end of June 2016 (Q1 2016 = 2016-04 through 2016-06), and it will enter mass shipments in the quarter ending September 2016 (Q2 2016 = 2016-07 through 2016-09).
Given that Nintendo has to ship video game consoles to its consolidated subsidiaries for further distribution to wholesalers and retailers, this strategy would orient the Nintendo NX nicely for a simultaneous November 2016 release in Japan and the USA.
I expect a January 2016 announcement for the Nintendo NX in the form of a Nintendo Direct in conjunction with Nintendo's Q3 Fiscal Year results.
Then, further elaboration and a full unveiling at E3 2016 in preparation for a November 2016 launch.
It meshes nicely with Nintendo's focus on announcing and releasing their products within a short timeframe to minimize copycats.
Under Tatsumi Kimishima's leadership, I expect Nintendo to more quickly capitalize on market changes. The Wii U video game console is an abject failure for the company so I imagine that Nintendo management want to approach the Wii U in a similar fashion to how they handled the Game Boy Advance to Nintendo DS transition (i.e. Nintendo will cease Wii U software support by 2017).
I think it`s odd that Nintendo want to release this device in the middle of the XBO/PS4 generation. How do they expect third party developers to treat the NX? That they`ll release multi platform games on it, just like they do on XBO and PS4? If yes, how will that even be a success? This generation already have their fan base established.
It's not that early if you imagine that the next iteration of the Xbox and/or PlayStation will show up somewhere around 2018.