Ok "Games Journalism" you have had 2 stories fall right in your lap. You didn't need to do any work, and can thank GafDetective for doing the work for you.
Now you have the opporitunity to do some real game journalism (true Gaming Journalism has been a hot topic on NeoGaf for years), and an opportunity to stand above the fold, and really dig into the details of these promotions, how far reaching they really are, and the implications they could have on gamers and the industry in the future.
This is a huge story, and many of you have a great opportunity to stand out as a true journalist, someone who digs for the details, reports the facts, and shares your perspective from inside the industry. As of now, almost all of these stories are replicas of the original Ars Technica story, following up on their leg work and the NeoGaf threads. Now I am challenging you to take this to the next level, get an interview with someone from Microsoft, pound Machinima with questions until they give you answers, or out them for not answering. I really feel this is a great opporitunity for someone, or multiple people in the industry to really make a name for themselves. Just as a few gaming journalists did during the DRM fiasco.