They aren't "making" everyone focus on FFXV, but it's simply a game that everyone will focus on above all other games (of theirs, if not in general). They always show Type-0 HD first in Active Time Reports so they are trying to do their best to have everyone see Type-0. If they were actually making people focus on FFXV, they'd show all the FFXV stuff first in ATRs and people watching the streams live could just tune out after the FFXV stuff is done if Type-0 didn't interest them.
The only way they could have made people not focus on FFXV would have been to not show the game until Type-0 is released, would you have preferred that?