I would have never in a million years expected Activision, but it has tremendous upside, more than people realize.
Bethesda and Xbox were literally made for each other. That felt perfect from the jump, and will become as big a juggernaut as the Activision pickup in the long run I feel. What makes Activision most exciting is a revitalized Blizzard, and what a monster they have the potential to be. A revitalized World of Warcraft is a second Game Pass in terms of a massive revenue driver. That survival game seems really interesting, can't wait to see what it's about.
COD goes without saying even though I haven't played it since modern warfare 2 in 2009, but what excites me most is the size and talent level of all those damn studios. They're super talented. I can just imagine what they will do with more creative freedom.
But I think there's major, major potential for a AAA open world single player ninja turtles game Action RPG. Could be Microsoft's Batman. The potential there is truly massive if done right. I'm talking underground sewer hideout, train station hideout, the turtle van, stealth mechanics, scaling buildings in realistic ways, being able to climb ladders, the ability to swap between the turtles mid gameplay, some co-op perhaps. Would be nuts.
The Ninja Turtles IP is huuuge imo with a big budget focus. Call of Duty is just a money machine, and despite what I think about what the series has become, they got some incredible tech, tech I want to see shared with and across all of Xbox internal studios and vice versa. They've got quite a massive operation over there. And imo Microsoft and Bethesda should check if one of those studios is interested in getting started on the groundwork for Fallout 5, this way when Bethesda moves on from Starfield and is working on Elder Scrolls 6, there's a team already doing work for Fallout 5 with creative oversight from Bethesda. Once they're done with Elder Scrolls 6, they Bethesda can now dedicate themselves to full creative/design oversight and possibly have a shorter 3-4 year window for a Fallout 5.
Either way, the potential here is just through the roof. Anyone who doesn't see it is insane. Xbox went from lacking enough studios to having the most impressive collection of studios in the entire industry in my opinion.