Near the end of a profile of Amanda Chantal Bacon, founder of the wellness brand Moon Juice, the New York Times Magazine noted that many of the alternative-medicine ingredients in her products are soldwith very different brandingon the Infowars store. Thats the site run by Alex Jones, the radio show host and conspiracy theorist who has said that both the shooting at Sandy Hook Elementary School and the Boston Marathon bombing were staged. Moon Juice is frequently recommended by Gwyneth Paltrows wellness blog, Goop; its a favorite of Hollywood celebrities and others who can afford things like $25 activated cashews. Infowars, on the other hand, is a dark corner of the American right, heavy on guns, light on government intervention, and still very mad at Obama.
We at Quartz have created a compendium, from Ashwagandha to zizyphus, of the magical healing ingredients both sides of the political spectrum are buying, and how they are presented to each. We looked at the ingredients used in products sold on the Infowars store, and compared them to products on the wellness shops Moon Juice and Goop. All make similar claims about the health benefits of these ingredients, but what gets called Super Male Vitality by Infowars is branded as Sex Dust by Moon Juice.
