Alx
Member
While importing may not be a large barrier for some here on GAF, it will be for the general population.
Importing within EU is no more hassle than buying from a national shop online, since there are no additional taxes or conditions. And I think most people are now familiar with buying online.
The most annoying part would be playing with XBL account locations, in my opinion. I know I wouldn't like to do it anyway, because like most people I don't like making additional efforts.