Really boggles my mind as to why people would have problem with this. How is it different from say MS, Sony or even publishers paying to advertise on a site like GiantBomb or IGN?
Such an act of desperation.
This could be interesting... If the youtubers involved do not disclose that they have been paid to promote the products, they will be breaking the law.
"The FTC recently amended its Guides Concerning the Use of
Endorsements and Testimonials in Advertising (the Guides), which
address endorsements by consumers, experts, organizations, and
celebrities in advertising. The amendments, which took effect on
December 1, 2009, clarify among other things how the Guides
apply in the context of social and other new media.
The amendments to the Guides add examples to illustrate how the
longstanding requirements that material connections
(e.g, compensation arrangements) between advertisers and consumer
endorsers must be disclosed. Under the Guides, a material
connection is one that consumers generally would not expect and
that may affect the credibility or weight of the endorsement.
In determining whether a disclosure is required, the threshold
issue is whether an endorsement was made. If a blogger was paid
to blog about the marketers product, the bloggers favorable blog
posts concerning the product will likely be considered an
endorsement under the Guides."
So, which youtubers do you dislike that you fancy reporting to the FTC?, watch out for a Xbox related video and report it to the FTC
This could be interesting... If the youtubers involved do not disclose that they have been paid to promote the products, they will be breaking the law.
"The FTC recently amended its Guides Concerning the Use of
Endorsements and Testimonials in Advertising (the Guides), which
address endorsements by consumers, experts, organizations, and
celebrities in advertising. The amendments, which took effect on
December 1, 2009, clarify among other things how the Guides
apply in the context of social and other new media.
The amendments to the Guides add examples to illustrate how the
longstanding requirements that material connections
(e.g, compensation arrangements) between advertisers and consumer
endorsers must be disclosed. Under the Guides, a material
connection is one that consumers generally would not expect and
that may affect the credibility or weight of the endorsement.
In determining whether a disclosure is required, the threshold
issue is whether an endorsement was made. If a blogger was paid
to blog about the marketers product, the bloggers favorable blog
posts concerning the product will likely be considered an
endorsement under the Guides."
So, which youtubers do you dislike that you fancy reporting to the FTC?, watch out for a Xbox related video and report it to the FTC
Really boggles my mind as to why people would have problem with this. How is it different from say MS, Sony or even publishers paying to advertise on a site like GiantBomb or IGN?
Hopefully not. Sony's PR is tolerable right now. No need to make it worse.
What do Youtubers who have sponsors like Netflix, Hulu, and Squarespace get for the ads is their vids?
More positive mindshare on this website I'm guessing.Desperate for what? lol Last I checked they have sold XBO well
smart, but smells of desperation
I'm wondering the same thing. All this tells me is Microsoft is just trying to market their product in different avenues, and decided to choose one with a huge audience. What makes weirder for me is the point of those monetized channels is to make money in the first place.
I don't think so at all.
When its an advertisement, you would know that such a message is being delivered to you from MS. Besides, we all know if you see an ad on youtube you just skip when 5 seconds are up. Or use ad block plus.
If the youtuber himself is promoting xbone in his videos without disclosing his financial relationship with MS, and getting money from MS for his troubles, that is certainly astroturfing.
It's the same as astroturfing on neogaf (or at least they tried for a little while).
Desperate for what? lol Last I checked they have sold XBO well
Not really
define "well"
define "well"
Over three million consoles. Just because PS4 sold more doesn't mean the Xbox hasn't sold well, because it has
A $500 machine (with a ton of negative press piggied back before lauch) sold nearly as much as a $400 one (in the main target market)
The sky isn't falling over @ MS. Not even close.
And I'm guessing they don't have to disclose their positive impressions are paid for like with BF4.Just talked to a friend of mine who's a Machinima partner, he says that these kinds of promotions are for a limited amount of money and the biggest channels in the network tend to gobble it up pretty quickly. Doesn't that just warm your heart?
Seems like this has escalated already.
So, lets see what the FTC have to say, in their own words:
Guides Concerning the Use of Endorsements and Testimonials in Advertising
Yep, look at Section 255.5, if they don't disclose that they have been materially compensated for the promotion, they have broken the law.
Interestingly, Example 7 is specifically about Video Games & Videogame hardware.
Oh, let the games begin.
I don't think that is including the huge volume of returns. Let's wait a few more months and see what the install base is then.
do I have to promote it positively? I'd love to see the fall out of that if it's not in the fine print.
$3/CPM is suuuuuuuper cheap considering what they're asking. This isn't an ad in the corner of some website, it's a minor celebrity basically endorsing the product. The related message is stronger than any typical impression. It feels really desperate for that reason.
I don't think that is including the huge volume of returns. Let's wait a few more months and see what the install base is then.
Depends on how you define "well". People are forgetting that the 360 outsold the PS3 by around 15 million in the US and had a good lead in the UK. Now? They're clearly losing in the Uk and they have a lower LTD in the US. NPD showed that the results were close even though the PS4 is sold out everywhere in the US and MS has plenty of supply in the US. All of this is occuring after the claims of retail launch lineups being so important. What will happen when the price starts to matter in the upcoming months and the post launch exclusives come out?Desperate for what? lol Last I checked they have sold XBO well
Sucks this happened on a Friday, now we have to wait until Monday to ehar him go off about it lol
A $500 machine (with a ton of negative press piggied back before lauch) sold nearly as much as a $400 one (in the main target market)
The sky isn't falling over @ MS. Not even close.
This is called pushing the momentum forward.