These last few pages, holy damn. I would suggest going through this thread and reading some of the post that have already been made on this so you can get a better understanding of why this is an issue and why people care. "Political Correctness" and "Shoehorning" have nothing to do with anything and the usage of those terms implies your posts are informed by ignorance, be it willful or not.
@ People pointing at the ~50% games with gender choice and using that to argue that this issue is not as bad as it is or even non-existent:
I believe this has been addressed multiple times already in this thread, but I'll try and explain again. Yes, it's good that there are a lot of games where you are given a choice. Sure, that is something you can be happy about and something that can be applauded. It does however not diminish or negate the importance of the issue this thread is about. It is not relevant to this discussion as in practice most of these games actually feature a 'genderless' character with the gender-toggle being pretty much being cosmetic only. It does not negate that there are so few female-led games. It does not change that there appears to be a bizarre mentality that a videogame character should be a white straight male by default and that anything deviating from that is considered "shoehorning" or "only ok when they are written well".
Now sure, there are specific reasons why things exist like they are now. The notion that female-led games somehow don't sell ( which is false ). The fact that most game developers / designers are male and thus default to male characters because that is what they know ( which is presumably perpetuated by primarily male executives and male-focused focus-testing ). The notion that male players make up an overwhelming majority of the playerbase ( something that I believe was proven false earlier in this thread ). Etc. Etc. I get it. We know there are reasons why things are the way they are now. None of that changes or diminishes the fact that the issue exists. It does not mean that this is not an issue worth fighting for. It does not mean that we should not be vocal in wanting change.
I also see some people bring up how they feel like FemFreq 'cherrypicked' or how they deliberately set up strict guidelines to manipulate results or things like that. I do not see how this is relevant at all. I do not feel it is 'cherrypicking' at all to make this about strictly the public-facing part of E3. Maybe you could argue that certain games should be included that weren't due to the restrictions. Specifically maybe Gravity Rush 2 ( Female Main ) and Dishonored 2 ( Male / Female choice with both being fully written characters on their own and Female lead being at the front of marketing ). I get that. I can see that. I do not see however how that would significantly diminish the importance or gravity of the issue they are attempting to discuss. Even with adding those games, the issue is still there. It does not become 'less bad' or less important. People claiming that this issue is smaller or less important than it is through trying to discredit FemFreq are definitely barking up the wrong tree.