Is this a joke? They've been reacting since E3. Maybe earlier.
Yea I don't know what OP doesn't get about this.
What do you think the 180 was?
Microsoft lost this generation when they revealed the Xbone; everything they have done since then, both the positive steps like removing the DRM and the bullshit like buying third-party exclusivity and blatantly lying to consumers, has been a reactionary attempt to mitigate the damage.