mangochutney
Member
I disagree."Not leading" and "doing poorly" are separate things. Sony is definitely leading and that's not what MS wants but if you think they are doing poorly then I don't think anybody will convince you otherwise.
Some of those in the Xbox camp will point to them breaking Xbox* records, and therefore whilst they're behind compared to the PS4, they're still doing great, but that's the wrong way to look at it.
If you think of the US market, Microsoft was very dominant in the last generation. They had the lion's share of the market. And that is what is important to a business - at all times you must strive to at the very least maintain your market position and keep trying to gain share.
You're addressable market may fluctuate but your share should always remain the same or better. So in other words it would not matter if Microsoft had sold 500,000,000 Xbox One consoles in 24 hours if the PS4 sold 800,000,000 in the same period because they've lost market share - they have in effect lost in excess of 300,000,000 sales.