I don't blame MS for locking down Titanfall, it was a good move. Sony did the same with GTA during the PS2 days. What they need to do is really invest heavily in great teams to make more new IPs in the future, great teams that can give them great games over the long term. MS is a bit too in love with hit IPs, Halo and Gears are great brands but the teams that made them what they are are not working on them anymore. That's a problem. Sony wisely invested and nurtured great teams over the last decade which has lead to building great IPs as well as new hits like TLOU. Investing in great teams pays dividends over the long term, focusing entirely building a few hit IPs (and using unproven devs to milk it) and securing a few big 3rd party titles early in a cycle is a fools errand.
Agreed. MS can do a better job at securing new IP's.
I think also what they need to do is get back to some classic IP's that they own but don't really make use of. Most notably Rare titles. Not saying Rare should develop them though because lets be honest they are a shadow of their former selves. But things like Kameo, Banjo, Jet Force Gemini, Perfect Dark, etc.
MS actually does have alot of first party games they can make use of. But would be cool to see some new ones as well. Which to some extent we are seeing. I was very pleased with Ryse actually despite some of the negativity it receives.