• Hey, guest user. Hope you're enjoying NeoGAF! Have you considered registering for an account? Come join us and add your take to the daily discourse.

Will MS go for Sony's throat at E3 and undercut their PS4 MSRP ?

mrklaw

MrArseFace
They will likely have a great show but at this point they need a game-changer to get consumers to favor the XBox One. Kinect is vital to them because that's pretty much the only thing that trumps Sony's hardware (when you compare cameras and support for it). Anything shy of them buying out Sega won't change the perception. Sony has the momentum and they know it.

Good point. With price parity Sony still has more powerful hardware, but MS has kinect. If MS can show it being worthwhile, those two could cancel each other out in terms of perceived value. But can they? They haven't managed very well so far.
 
I only know one person who picked up the game (IRL and online friend lists) that is still playing it. They went back to BF4 and CoD, because only some of their friends got the game and they didn't want to play without them, or because (in the case of my best friend) TF is just... too simple, I guess. According to him, it lacks any diversity in long term gaming. He had fun for a week or two, but then went back to Battlefield.

That's almost exactly my experience. Between the beta and the game I put about 13 hours into it. It felt incredibly bare bones. After the initial novelty of the wall running and Titans wore off, I realized it just wasn't for me. It got boring and so I returned it. Still, I think they have a very good foundation for a sequel. They just need to really iron it out and take their time

I imagine the community on 360 will grow more since people want to play with their friends who more than likely will have 360s as well

did the xbox 360 version even make a peep? normally for that type of hyped release you'd get a "so and so sold x millions in 24 hours"

the several week delay killed any hype for the game for me. a few of my friends bought it but only because of the b2g1 at Target.

anyone know what the online numbers are per platform at the moment?

I find it incredible that we heard about Infamous' numbers before we did TF.
 
That thread title is something else

On topic, I believe at best we get a price match to $400 for the XB1 with Kinect bundled in

I believe MS is playing a somewhat dangerous game right now in trying to quickly offer consumers a much improved value prop that they do not intend to keep in the long run. I.E. some of the deals we've been getting lately may in fact be better than what we get this fall depending on how things pan out

We'll see though

As per other questions

  • Won't impact global sales as Europe doesn't care for Xbox nor does Asia or South America best I can tell. Australia/NZ seems to fall more PS but hard to tell on that one
  • Cerny has already stated that the PS4 was designed to allow for rapid price cuts if needed. Albeit it may be misinterpreting what he said. I think Sony has more room to cut prices than MS does sans kinect personally
 
They definitely need to do something permanent, right now they definitely can't be selling what they want to sell with new discounts and bundles every day.
 

Mory Dunz

Member
X1 will go down in price, so Sony will react and cut the PS4. Then MS will be like "Oh no you didn't" and cut their price again, forcing Sony to cut even further.

And the spiral will continue until the PS4 costs $4, the X1 costs $1, and the Wii U costs $465....because reasons.
 

Mastamind

Member
Get rid of Kinect and I'll buy an Xbox one.

Why do they need to get rid of the kinect for you to buy one? If the problem is price wouldnt it make more sense to just have them lower the price and keep the kinect rather than remove the kinect to lower the price and just be a weaker ps4?
 
MS has a chance to turn things around, but they're fighting an uphill battle unless Sony really messes up. Sony would never have caught up to MS in the last gen if not for RROD early in the X360s life and MS dropping the ball on exclusives later in the X360s life. MS relied too much on their big tentpole franchises rather than developing new IPs, and they paid for it later and are still paying for it now. Sony could mess up similarly with the PS4 but MS can't count on them messing up.

People also need to remember that Xbox is a division of MS that needs to make money on its own, the fact that MS has billions in the bank does not mean that they'll take losses on Xbox. For consumer products corporations also do projections on a regular basis as to whether a product is making money, they can't suddenly drop the X1 cost without messing up those projections. Take a look at the original Surface for an example of this; they stuck with the premium pricing for a long time on those devices and took a big loss due to unsold units, rather than cutting prices earlier on.

I don't see anything more than a $50 cut, if that, at E3. More likely they'll keep the price the same and bundle in a launch game or TF instead.
 

Cidd

Member
If MS drop the price to $399, Sony would just drop the PS4 to $299 and it would be gg for MS.

They're already Xbones selling for $449 with games included so I don't see $399 changing anything.
 
If MS drop the price to $399, Sony would just drop the PS4 to $299 and it would be gg for MS.

They're already Xbones selling for $449 with games included so I don't see $399 changing anything.
I dont think sony will drop at all,they are trying to make a profit. also $50 wont be enough for a price cut.
 
Why do they need to get rid of the kinect for you to buy one? If the problem is price wouldnt it make more sense to just have them lower the price and keep the kinect rather than remove the kinect to lower the price and just be a weaker ps4?

I just don't want to spend money on something that will just keep collecting dust. I have no use for the kinect. Price isn't an issue, for me anyway. Even if they lower the price of the console and still include Kinect, I'll still wait for a Kinectless bundle. Not interested.
 

Abdiel

Member
I dont think sony will drop at all,they are trying to make a profit. also $50 wont be enough for a price cut.

I remember seeing somewhere that the PS4 is profitable after either 1 or 2 games. That's not bad at all. And with the fact that the costs can go down for production as GDDR5 does, that means Sony has the easiest route to keeping cost efficient, not just cost effective.
 

Slashlen

Member
People also need to remember that Xbox is a division of MS that needs to make money on its own, the fact that MS has billions in the bank does not mean that they'll take losses on Xbox.

I'm not sure we can know what amount of losses MS is willing to take on Xbox at this point with the leadership changes. If they still view Xbox as a trojan horse they may still be willing to eat losses to try to make it work. They could also just be treating it as a normal division and are only willing to keep it around as long as there's profit. They could also look at even a modest profit as not being worth their time and will be selling/shutting it down if it doesn't make a huge turnaround.

Not trying to spread FUD or worry, I'm just trying to say we don't really know what Xbox means to MS right now.
 
Doesn't matter, Sony are ready at anytime to go lower should they need to.

They've gone on record saying that they've priced it so they can do this should the need arise, that's the benefit of designing a cost-efficient, powerful system with Mark Cerny at the helm.

Yep.

I do not get why people think all this occurs in a vacuum. MS cannot 'win' by engaging in a price war, they simply cannot. IF MS attempts to play the generation in that regard you can expect Sony to go toe-to-toe with them.

How exactly do people expect this to play out?

MS drops the price of the X1 to $379 and what Sony just sits there? Not going to happen. MS needs to switch gears and focus on games, which they seem to be doing.
 

Yoday

Member
They will probably make it $450 with a game officially, or $400 without a game and still packing Kinect. Unfortunately for MS they can never go back to $500. Stores lowering the price on the Titanfall bundle has set a new price of $450 with a game, and MS will have to continue that value, or sales will drop off a cliff. I see them selling the Titanfall bundle for $450 until stock dries up, and then they may have to either make a new $450 bundle, or drop the price of the standalone unit to $400.

MS's biggest problem isn't price at this point though, it is games. The system with Titanfall at $450 is a pretty good value, but unless there are must have exclusives then there really isn't a whole lot of a reason to jump on it. I have thought about picking up the bundle a couple of times, but when I stop and think about what I would actually play on the system, I decide to hold off on it. With all multi-platform games pretty much guaranteed to be worse on the system, MS has to sell their console almost entirely on exclusive features and games. When you look at what is on offer, there isn't a whole lot there that screams "must have" IMO. There are some decent games for sure, as I would like to play Ryse and Dead Rising, but not enough to buy the system. Those are more of games that I would buy for cheap later on down the line when I get the system for another game.

When I think about future exclusive offerings Sunset Overdrive is the only thing that comes to mind for this year, and that just isn't enough to get me to buy a system, and most consumers won't have even heard of it yet. E3 is going to be incredibly important for MS, as what exclusives they show for this year are going to have to be system sellers.
 

Abdiel

Member
You just won't admit the 360 won will you?

Uh... PS3 sales passed the 360s several months ago, on a WW level. In the US, it was no contenst, 40m to 25m, or so, but the PS3 passed the 360 not too long ago. How does that qualify as having won?
 

Bandit1

Member
$150 price drop seems like too much this early. But just in case, Sony should reveal $349.99 price at E3 along with a super awesome Uncharted 4 trailer to seal the deal.
 

StoopKid

Member
Doesn't matter, Sony are ready at anytime to go lower should they need to.

They've gone on record saying that they've priced it so they can do this should the need arise, that's the benefit of designing a cost-efficient, powerful system with Mark Cerny at the helm.

yep.
 

mrklaw

MrArseFace
That thread title is something else

On topic, I believe at best we get a price match to $400 for the XB1 with Kinect bundled in

I believe MS is playing a somewhat dangerous game right now in trying to quickly offer consumers a much improved value prop that they do not intend to keep in the long run. I.E. some of the deals we've been getting lately may in fact be better than what we get this fall depending on how things pan out

We'll see though

As per other questions

  • Won't impact global sales as Europe doesn't care for Xbox nor does Asia or South America best I can tell. Australia/NZ seems to fall more PS but hard to tell on that one
  • Cerny has already stated that the PS4 was designed to allow for rapid price cuts if needed. Albeit it may be misinterpreting what he said. I think Sony has more room to cut prices than MS does sans kinect personally


The Xbox APU is larger and more complex so likely more expensive and might be a bit slower to die shrink (but not by much). Both will be pretty fixed at this size for a while though, so no major savings yet

8GB DDr3 should be notably cheaper than GDDR5, but will be pretty much at the bottom of the price curve. So they'll have savings now, but won't be able to save much more later on. Sony are eating more cost on this at the moment, but those ram chips will drop further, bringing savings. Again, not short term

Kinect is obviously an additional costs for MS, but at least taking some of the tech in-house helps them control the costs a bit. But this will be a weight around their neck for a while

Most of the rest of the internals are a tie - standard bluray drive, 500GB HDD. Maybe Sony has supply chain advantages to eke out savings Vs MS here, and the internal PSU will save some packaging costs at least.




Absolutely agree on the dangerous game they are playing now though. Some of the retailer discounts+ bundles are getting to the point where MS can't realistically match them officially. So any official price cut could end up looking relatively bad value for money, or a damp squib
 

Slashlen

Member
Uh... PS3 sales passed the 360s several months ago, on a WW level. In the US, it was no contenst, 40m to 25m, or so, but the PS3 passed the 360 not too long ago. How does that qualify as having won?

US sales count more because Americans are bigger than people in other countries.

If that answer doesn't suffice, I fall back on US = World.
 

amar212

Member
It's dead no matter what it does? So bringing out better games at a better price with a better online infrastructure won't change anything? If that's the case the console market is broken.

Almost noone care about Xbox outside US, UK ans maybe Germany.

They could go with 300 euro price and (almost) noone would buy it.

I know that is pretty difficult to comprehend, but it is like that.
 

Pathos

Banned
Uh... PS3 sales passed the 360s several months ago, on a WW level. In the US, it was no contenst, 40m to 25m, or so, but the PS3 passed the 360 not too long ago. How does that qualify as having won?

No, it's still the Wii>>360>PS3 in terms of sales
 

Mugatu

Member
Well, I plan on buying an XBO sometime this year so I hope so - not sure if they will though. The recent deals lead me to believe that they might though.
 
i dont think they really need to do anything at the moment....a majority of the ps4s first party lineup is either delayed or will likely be delayed until next year and the indie stuff they have been releasing has been in word...shithouse

They just need to focus on fixing the horrible UI and get their first party stuff out the door on time and i think they will be in a good position

certainly not number one but not the psvita levels of failure
i have not turned my ps4 on since i completed infamous and my xbone is only turned on to play the odd game of titanfall which im started to get really bored of

Give me some games to play Sony and MS
 

Chettlar

Banned
The Xbox APU is larger and more complex so likely more expensive and might be a bit slower to die shrink (but not by much). Both will be pretty fixed at this size for a while though, so no major savings yet

8GB DDr3 should be notably cheaper than GDDR5, but will be pretty much at the bottom of the price curve. So they'll have savings now, but won't be able to save much more later on. Sony are eating more cost on this at the moment, but those ram chips will drop further, bringing savings. Again, not short term

Kinect is obviously an additional costs for MS, but at least taking some of the tech in-house helps them control the costs a bit. But this will be a weight around their neck for a while

Most of the rest of the internals are a tie - standard bluray drive, 500GB HDD. Maybe Sony has supply chain advantages to eke out savings Vs MS here, and the internal PSU will save some packaging costs at least.

A lot of people said the Xbox was designed to both do the operating system switching fast and go down in price quickly. The ESRAM for example is likely go down in price much quicker than GDDR5.
 

styl3s

Member
No. At the most I'd think they might try to match Sony on price. I'd be shocked if they released a $350 SKU.
They could do a "budget" X1 that doesn't have the useless cable shit and no kinect for $350. Maybe even drop the HDD down to like 320gb or something.
 

Tcbys

Banned
Any kind of price cut will probably mean a Kinect less Sku. I would go and get an X1 if they had a SKU that had no kinect bullshit.

Right now Im not spending 500+ dollars for an X1 with Kinect and lack of games that I wanna get. Only game I would get for X1 is Dead Rising 3.
 
Uhm... I'm pretty sure it's something like Wii (100+m), PS3 (84-5m) and 360 (83-84m). I'm not talking landslide numbers, or runaway numbers, but the PS3 LTD passed the 360s.

Sony posted 80m sales at least a full month after Microsoft did. The 360 is still ahead most likely.
 
They will likely have a great show but at this point they need a game-changer to get consumers to favor the XBox One. Kinect is vital to them because that's pretty much the only thing that trumps Sony's hardware (when you compare cameras and support for it). Anything shy of them buying out Sega won't change the perception. Sony has the momentum and they know it.
Why would Sega want to be purchased by Microsoft? Makes no sense.

But to answer the question, I really don't see them dropping $150 from the launch price in less than a year. That just screams desperation. They might officially go to $450 or maybe $400 at the absolute MOST, but no more than that. And you better believe if they price cut at E3, they will not price-cut again for the holidays, or 2015. At all. They'd need all the sales they could get then to recoup the losses from the price cut and, 'ya know, actually make a profit again.

Also, Sony could price-cut PS4 this holiday if sales continue to be this solid, and would actually be making a profit w/ the price cut. You'd be looking at a $450/$400 XBO vs $350/$325 PS4 for 2015, which would be even worst for MS than it is right now.

They can't win the price war.

A lot of people said the Xbox was designed to both do the operating system switching fast and go down in price quickly. The ESRAM for example is likely go down in price much quicker than GDDR5.
Those people aren't really correct: DDR3 ram will only get more expensive because ram manufacturers will cease producing it once it isn't a market necessity. Stacked DDR3 and DDR4 will be on the market some time this year, and will completely overrun it in 2015.

Just look at prices for 8GB DDR compared to 8GB DDR3. DDR should be cheaper since it's not as good, but (basing this off about two years ago from one retailer) simply 2GB could cost up to $70.

The price reduction of the ESRAM is nullified by the costs DDR3 ram will add to the system as time goes on.
 
A lot of people said the Xbox was designed to both do the operating system switching fast and go down in price quickly. The ESRAM for example is likely go down in price much quicker than GDDR5.

From my understanding of it, the XB1's design allows for a better price cut due to a better ability to shrink the overall die space versus had they gone with an eDRAM approach that would've required a separate board for it.

It's been a while since this discussion was brought up last but in essence the eSRAM approach allows everything onto one die space and thus you focus on shrinking just that one die.

When you succeed in shrinking it, the cost savings are greater than if you had to deal with a daughter board for the eDRAM as well however as the board is much larger because of it, shrinking it will take longer

If someone in the know has suggested otherwise though I would love to read about it as I'm fascinated at the future prospects of both designs and how small they might get
 

Carl

Member
I wouldn't be at all surprised if there were a price drop. But i'd be gobsmacked if they dropped to lower than the price of PS4.

It'd be interesting to what would happen then. Can't imagine Sony would be too keen to drop price so soon.
 

Slashlen

Member
Well, right now, they're selling the titanfall bundle for $450. I think they could definitely do $349 without the kinect.

But they likely have contracts in place with suppliers to produce kinects at a rate that doesn't make sense outside of a bundle. At this point, not bundling it probably has it's own cost in terms of dealing with that level of production. They may be stuck with the cost of the Kinect for now regardless.
 
Top Bottom