Yes. Apparently it's also the most day one downloaded console title of all time (not just for new IP). Old gen free upgrade may have contributed to this, although that announcement came pretty late so who knows how much impact it really had.
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Destiny makes $500 million in first 24 hours
- Thread starter JehutyRunner
- Start date
Yes. Apparently it's also the most day one downloaded console title of all time (not just for new IP). Old gen free upgrade may have contributed to this, although that announcement came pretty late so who knows how much impact it really had.
If I'm picking one to buy a game from, I'd go with Take-Two. If I'm picking one to run a profitable corporation, it's Activision by a long shot.
Which part do you think is misleading?
SkeptiMism
Member
I think it varies by country and possibly the store chain a little, but there are definitely safety measures in place for stores in case the product doesn't sell. It also applies if the product is sold on a discounted price.
I'd describe it more as the stores renting the copies, and if they sell, then all the parties are happy, but if it doesn't sell the store can generally return it or sell it at a discounted price and get some of the price the store originally payed to the supplier back.
I don't know that much though and I don't know any details really.
I wonder how the game would have been received if it was exclusive. I could see these arguments:
- Bungie is just helping Microsoft with their always-online strategy;
- If this game was multiplatform, nobody would care!;
- Why is Bungie making a Halo MMO?;
- Microsoft is forcing them to just make another Halo clone;
- I wish Bungie would make another type of game then a Halo derivative;
- Destiny runs at 900p and is 30fps, on next gen hardware? Pathetic!;
- Seeing ads for Destiny everywhere, Microsoft is really desperate to make this a thing;
- Their marketing is disgusting and shallow;
- I would love to play Destiny, on the PC;
- Bungie is a B-tier developer that only got big because they are first party;
- They will cram it down our throats like they did Halo;
- Why is the media fawning over this game?;
Etc.
Glad that Bungie finally is getting some well earned respect, and monster sales, without being held to bizarre high level of scrutiny they have been held in the past.
Hawaii Jeff
Member
Hi, once again you're comparing sold-through to sold-in.
This is not some small semantic issue. This is a huge deal that makes the numbers completely incomparable.
I start shipping games to be sold. I ship 100 games that are now gathering dust on store shelves.
My neighbor starts shipping games to be sold. He ships 100 games, they sell out immediately and he's waiting for the next batch to get back from the printing press.
Assume we both sell our games for $10 each. I can brag about having a sell-in of $1000 while my neighbor can brag about having $1000 of sell-through. I hope you see the numbers mean quite radically different things! Using sell in can paint a picture that is not necessarily true. It's a datum that can be used to mislead people. In this case I see no logical reason they'd be using sell-in, rather than sold-through, other than to do exactly that.
Pretty much. This was probably an even bigger screw up on Microsoft's part than the Always-Online backlash, AND THAT'S saying something lol.
Hell, Microsoft should probably feel lucky that Bungie didn't hold the IP rights to Halo, otherwise Halo going multi platform would have probably destroyed any hope for XOne.
derExperte
Member
Try Wolfenstein TNO when you get the chance and haven't.
Read this thread. People are interpreting $500million sold in = Destiny just made $500million in 24 hours. Actually most people are taking that one step further to thinking it means Destiny just made $500million net profit in 24 hours.
Even the OP's title is helping spread misinformation by adding the "in first 24 hours" which is something even Kotick avoided saying. The in 24 hours makes it seem like it's a running tally of sales over the first 24 hours, as opposed to a gross calculation of the total amount of stock shipped to retailers days/weeks ago which is exactly what it is.
And these would be the reactions:
- People are only saying it's light on content because it's exclusive
- If it was multiplatform, it would never have this backlash
- The game is tons of fun, who cares about everything else?
Strawmen are fun!
Yes, they have a minority equity interest.
These are very poor counter strawman arguments compared to larger levels of scrutiny I described. The game would have never the less been criticized for its content.
This doesn't make any sense though...
You're telling me MS could've kept Bungie, let them do Destiny and had 343 do Halo. Instead they let Bungie go and ended up giving Halo to 343 anyways? As a corporation they could have had two giant IPs?
(I'm pretty sure Bungie wanted the full rights to Destiny like they have in the Activision deal)
Devilgunman
Member
MS might be making money off Destiny but Xbone units won't move as much. If Destiny is exclusive to MS, it could be as big as or bigger system seller than Gear of Wars did to 360.
Where did I say there should be both Destiny and Halo? Halo should have ended at 3 when Bungie lost desire to make it or had a long hiatus while Destiny was taking its place. 343 shouldn't be making Halo games. They should have done something else.
Eddie Griffin
Banned
Pai Pai Master
Banned
Where was Destiny when Halo 2 or 3 came out? No one is saying Halo 5 will flop, but it's going to be hard to compete with Destiny considering the platforms.
I didn't say you did... I just think the theory of "MS didn't want them doing anything but Halo so they let them walk" makes no sense. They clearly had a company ready to take the Halo helm in place.
By not letting them walk, they would have had both. I really don't think MS is that stupid or stubborn let something like that happen.
So some people here don't know what sold in means. That's Actvision's problem? The Activision PR is clear that they're talking sell-in. Sell-in is when Acticvision (and every other publisher) gets paid, and it's the numbers they (and every other publisher) report in their earnings.
Here's the PR in its entirely. There's nothing unusual in here.
SANTA MONICA, Calif.--(BUSINESS WIRE)-- Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), announced today that the company sold more than $500 million of Destiny into retail stores and first parties worldwide as of day one, making the game the biggest new video game franchise launch in history.
"Based on extraordinary audience demand, retail and first party orders worldwide have exceeded $500 million for Destiny," said Bobby Kotick, CEO of Activision Blizzard. "This industry milestone marks another blockbuster success for our company and demonstrates our unique ability to create some of the most successful entertainment franchises in the world. The success of Destiny, along with the recent introduction of Blizzard Entertainment's Hearthstone, is further validation of our unique capabilities to create great entertainment franchises from the ground up."
Destiny launched at over 11,000 midnight openings around the world, as fans in over 178 countries (Source: Radian6) shared their fervor on YouTube and in social media.
"Since the beginning, we've been confident that our investment and belief in Destiny would pay off. But not many people believed we'd be able to say it did so on day one," said Eric Hirshberg, CEO of Activision Publishing. "Destiny is officially the biggest new franchise launch in our industry's history. It's also the highest-selling day one digital console release in history. We have more confidence than ever that Destiny will become one of the iconic franchises of this generation, and Activision's next billion dollar brand. Most importantly, it's just a great game which we can't stop playing. A big thanks to our incredibly talented team and partners who helped make this happen, most importantly, our partners at Bungie."
ProfessorMoran
Member
Kotick always wins.
I understand the difference, but nowhere in the Halo 4 press release it says the revenue comes from sales to consumers (sold-through).
That's their issue. Activision is clearly stating this is sold in retail revenue, not sell through. It's normal.
They actually didn't at the point of the split. They were still mulling over how to proceed with the franchise, and finally decided to create the studio.
TheTylerRob
Member
Hide your fanboner. When has Bungie ever been held to a high level of scrutiny? What are you even talking about?
Guys, this is *sold in to retail stores*. This is not number of sales to actual customers.
Activision could have simply flooded the market/shops with copies purely to get this record. Remember, they need this to be a success...it MUST be a success, there's too much money involved. It doesn't matter if this stock now sits on shop shelves for a couple of months, they have this "record".
Give us the actual sales figures Mr. Kotick... if you're brave enough
Activision could have simply flooded the market/shops with copies purely to get this record. Remember, they need this to be a success...it MUST be a success, there's too much money involved. It doesn't matter if this stock now sits on shop shelves for a couple of months, they have this "record".
Give us the actual sales figures Mr. Kotick... if you're brave enough
derExperte
Member
Oh and Shadow Warrior when it comes to consoles, both are superior to Destiny in the action gameplay department imo (going by my experience with the Destiny beta). Both are single player experiences and have a different focus of course.
The fact that you admit that your post was nothing but strawmen in the first place means my point came through, so I'm happy.
That you are comparing how tall and well-built our two strawmen are should be self-evidently ridiculous
SargerusBR
I love Pokken!
The salt in this thread is incredible
Of course it's strawman logic. It's a what "if" scenario, but it isn't completely unreasonable to think that it could have gone that way; which was the whole point of the post. If somebody was offended by it, then basically just validating what I argued.The fact that you admit that your post was nothing but strawmen in the first place means my point came through, so I'm happy
ZeroMaverick
Member
EDIT WRONG THREAD
That's a lot of money tho
That's a lot of money tho
And that you get defensive over his made up complaints just validates it even more. And round and round it goes.
Oh wow.
In so many years of internet, I believe this is the first time I've seen someone proudly wearing a logical fallacy on their chest while being completely aware of it.
Carry on
I was being defensive? As far as I know I wasn't being too unreasonable. Just pointing out the how minor those complaints would be compared to those I argued.
I guess admitting that somehow invalidates it? I mean I know that is strawman logic and it goes both ways.Oh wow.
In so many years of internet, I believe this is the first time I've seen someone proudly wearing a logical fallacy on their chest while being completely aware of it.
Carry on
Give War A Chance
Member
Easy there. It's barely been 24 hours. It's going to be pretty close to record breaking, if not record breaking, I'm sure. They'll get around to it probably by tomorrow evening, I'm sure. (Also, I don't think Mr. Kotick is trembling in his boardroom right now.)Guys, this is *sold in to retail stores*. This is not number of sales to actual customers.
Activision could have simply flooded the market/shops with copies purely to get this record. Remember, they need this to be a success...it MUST be a success, there's too much money involved. It doesn't matter if this stock now sits on shop shelves for a couple of months, they have this "record".
Give us the actual sales figures Mr. Kotick... if you're brave enough
Also, Activision can't just "flood the market/shops." The market/shops have a say in what goes on their shelves and in their stock rooms...
Well that problem would be easily solved.
1. Company puts 500 million into a shit game
2.Company does not do a public alpha and beta, or if they do people realize the game is shit
3. Game comes out and sells terribly
4. After losing a few hundred million dollars said company thinks twice before investing that much into something bad
Yes, actually it is their problem.
The semantic and legal standard for misleading statements is generally exactly that. It's not whether or not the statement can be proven to be technically factually accurate, but whether it is designed to and will generally mislead people into believing something that is not true. The little quip "Since the beginning, we've been confident that our investment and belief in Destiny would pay off. But not many people believed we'd be able to say it did so on day one.." is clearly designed to push people further into believing that they just earned $500million, or even more absurdly $500million net as the majority of people interpreted this as.
First 24 hour sales are generally reported as sell-through. 24 hour sell-in seems to be something primarily Kotick likes to spin. For comparison every Halo, GTA IV and GTA V report I can find reports sale through. First day sell-in doesn't even make sense as a timed metric. You're just telling people how much you shipped to the companies however many days/weeks ago.
Killing_Joke
Member
Totally deserved. Whoever partnered with Activision from Sony deserves a raise. Even without a timed exclusive, Destiny will do more for PS4 than TF did for X1.
The jolly guy with the glasses forget his name,
he is the one leading all the "deals".
Chill Penguin
Member
It's a shame they're so short sighted. They're in a corporate culture where talent is interchangeable. Thus they value IP more than talent, but they don't realize it doesn't work that way in a creative industry. IP if not in the right hands can lose its weight very quickly, which is why i'm a bit wary about the Mojang deal as well. Fostering and cultivating talent pays huge dividends down the line, and had they played their cards right they could've had Titanfall and Destiny exclusive to Xbone.
After the initial surge, things have settled down nicely. ActiBungie really did learn from that shitshow that was GTA Online.
JustinBbad
Member
This helps...from Amazon.
desertdroog
Member
Looks like I was right. $500 million will look like a bargain in 10 years.
It looks like one 24 hours from launch, at least on paper.
It looks like one 24 hours from launch, at least on paper.