So we're not entirely sure how much of this includes related sales taxes, shipping, bundles, etc?
But 6-7M day one seems like a reasonable-ish estimate. So, so much money on marketing that I'm wondering if it'll take a little more time yet to fully break even for the game (NOT the $500M figure, but just this title + marketing + distribution). Pretty sure they'll make it, though.
Wasn't there some insider statement this last spring about a new IP looking at 8-10M needed to eventually break even? And people laughed that there was absolutely no way that that was going to happen? Yeah. I think the expectation is that this will have legs, too, as word of mouth spreads. Thoughts that Halo can match this are, hah, oh man.