I want to know how this "men playing as ripped handsome dudes = male power fantasy" logic permeated our culture. I think the age of the male power fantasy as it were doesn't even exist. When I play something like, Dragon Age, or Mass Effect, or pretty much any game with a character creator I make the male look like me. A slightly out of shape, balding, white dude. When playing something like Arkham Asylum I don't feel powerful because Batman is ripped, it's because of what he can do. If a fat middle-aged bald dude could do the same shit it would feel just as rewarding. It's so easy to say MALE POWER FANTASY every time someone brings up handsome, muscular protagonists with great hair being the equivalent to playing as a pretty girl in a revealing outfit, but from my male perspective it really is the same. The "power fantasy" comes from your actions, the character is just a proxy by which that is delivered. Again, playing Batman, after an hour Batman might as well not even exist. If he was replaced with a fat, balding white dude, or even a lady wearing a g-string and boots, it wouldn't matter(in the context of; it doesn't matter who the player character actually is outside of say, marketing purposes). Same with any game really. I don't think WOOOAH I'm Batman, I'm so ripped and cool, a millionaire playboy with all kinds of ladies hanging off him, instead I think, I just grappled off this Gargoyle and kicked the shit out of 5 dudes, I did that, I'm awesome. The power comes from the actions. I can think a character is cool, I can like the things he or she does, or want to be like them physically or in their lifestyle. But that doesn't translate to actually playing a game. I think that the stereotypical handsome, ripped, uber-confident alpha male protagonist can also be as damaging to the male psyche as the equivalent(as I presented it) is to women.
If I do a sick combo with Ryu in Street Fighter I'm not living vicariously through him. I did the combo, Ryu is just an avatar, whether he looks cool or not doesn't matter. It could be why I picked him at first, but I don't look at him and say, "I'm not like this in real life so I enjoy playing as him because he's ripped as fuck". It's because he can throw fucking fireballs, do that combo, and he's dressed up like a kung fu man. His physical attributes have nothing to do with that.
So I think that the answer here isn't to even the scales by objectifying men as much as women. That's short sighted. Women should be portrayed better in media, including games, as something other than sex objects. But to say that men live this amazing existence where they have this constant male power fantasy going and only women are objectified for our whims and only they suffer the effects of that is weak. Men have to deal with unrealistic images in media and our daily lives that we have to struggle with as well and that's not ok just because I get to beat up some enemies as a ripped handsome dude in a game and have images of pretty girls in revealing outfits thrown at me.
Also the bikini armor in Dragon's Dogma is an outlier, most of the female armor is really plain and normal just like the male armor.