It is going to work great for a handful of large companies, and not so great for smaller companies. We have already seen this with games like Lawbreakers. A multiplayer shooter with loot boxes has a very high ceiling for revenue. Problem is, a lot of people stick with the loot box shooter they are already playing. Who is going to bail on a game they have already sunk money into? This is how you get outsold by Hellblade, Absolver, and Slime Rancher despite those games having smaller target audiences.How much longer can an industry continue homogenizing itself like this? I honestly can't even think of anything huge I'm looking forward to in the next year.
Publishers at least used to put out more games in more categories to insulate themselves from the sales bombs. Release timing continues to be dreadful as well. There is plenty that I am looking forward to this fall and next spring, but I am way past the point of buying more games than I have time to play in a given season. At least one really good game is going to suffer in October, because people only have so much time. The publisher will then interpret that as needing to sell more content for already existing games, which nobody is really asking for outside of the handful of games that already succeed with this. At this point, it seems like no amount of Manhattan project sales figures will get companies to wise up and give some of their better titles a chance to succeed. Sucks for them, I guess.