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ASDA no longer stocking/selling the Wii U in stores, won't restock this year

The final theory is not implausible. Nintendo don't do the same kind of volume as Samsung, Apple or even Sony in the mobile space. They probably would have had to sign deals at significantly higher prices than other players just to get access to the technology, given their low volume.

Even the PSP they added features and better screens every 1-2 years due to costs coming down.
 

SmokyDave

Member
My local Sainsbury's:
Hardware...
c5qoxf2x2xil0q23gdzo.jpg
Love the 'Mario Games' banner and the £249 basic.

Software...
Pikmin 3 must've sold gangbusters!

There are 6 'sections'. One 360, one PS3, one mixed PS3 / 360 sales stuff, one 3DS, one for XBone / PS4 preorders and then the one I snapped above. Poor Vita was dropped about a month ago, it used to take up one shelf in the PS3 section.
 
Well if they made Nintendo Direct alittle more exciting... instead of an asian dude in a suit and a white room with a desk and no idea...

Think he could be over due a trip to disney land
 
Not sure we share the same idea of what is ironic is.
A consol is struggling and one retailer keeps support just shy of the potential salvation of said console. That is irony for me.
If it was planned why the hell would they stock the wii u to begin with?

A retailer exists to generate profit, not wait foe nintendo to save a failing console.


Same thing will happen with Sony and the Vita, but I think vita software at least sells. Somewhat.
 
Back in the day Harvey Norman, a major electrical retail in Australia stopped stocking Nintendo's stock around the GBA/Gamecube era.

They were extremely sore about it when the Wii was selling embarrassingly huge amounts.

And they brought it on themselves. They apparently went to Nintendo and demanded that they be given a substantial discount on the wholesale price of the Wii, peripherals, and 1st party games. Nintendo said no, so HN refused to stock it at launch....only to go crawling back on their hands and knees to Nintendo after the first Christmas.
 

Darryl

Banned
I love the way people are actually seeing this as no big deal. ASDA is one of the biggest supermarkets in the UK. This is a massive blow to the Wii u and another nail in its coffin for europe.

a lot of people here are from america and will look at this through an american perspective. some of our regional supermarket chains have twice as many locations as ASDA. not to mention only a fragment of those were carrying this in the first place, they're still carrying it online, and they could probably start carrying it again into the future if need be. it's still a big deal, just much less of a deal than people from america would instantly expect after reading the OP
 
a lot of people here are from america and will look at this through an american perspective. some of our regional supermarket chains have twice as many locations as ASDA. not to mention only a fragment of those were carrying this in the first place, they're still carrying it online, and they could probably start carrying it again into the future if need be. it's still a big deal, just much less of a deal than people from america would instantly expect after reading the OP

Asda is the second largest supermarket by market share in the UK (around 16%). It would be like one of Target or Costco deciding to stop stocking the Wii U.
 

Darryl

Banned
Asda is the second largest supermarket by market share in the UK (around 16%). It would be like one of Target or Costco deciding to stop stocking the Wii U.

maybe i don't exactly get what ASDA is. from the looks of their revenue, it was primarily a grocery store. target isn't primarily a grocery store. they just sell general goods. i bet 95-100% of target locations stock the wii u, not 20% like ASDA. the chain also has apparently 3X more locations. it isn't anywhere near the same scale from what i see. it's still a big deal, like i said, just one much smaller than someone from america might think at first glance.
 
And they brought it on themselves. They apparently went to Nintendo and demanded that they be given a substantial discount on the wholesale price of the Wii, peripherals, and 1st party games. Nintendo said no, so HN refused to stock it at launch....only to go crawling back on their hands and knees to Nintendo after the first Christmas.

This is the sort of tactics and level of vindictiveness that detracts businesses and publishers from having relations with Nintendo. While it isn't exclusive to them, Nintendo needs to understand that they don't have the same market presence as its competitors (they're exclusively games) and therefore have less leverage to work with. Instead of exacting revenge/control on those businesses that have wronged them in the past, they should adopt a more turn the next cheek policy.
 
maybe i don't exactly get what ASDA is. from the looks of their revenue, it was primarily a grocery store. target isn't primarily a grocery store. they just sell general goods. i bet 95-100% of target locations stock the wii u, not 20% like ASDA. the chain also has apparently 3X more locations. it isn't anywhere near the same scale from what i see. it's still a big deal, like i said, just one much smaller than someone from america might think at first glance.
Where are you getting these numbers? What are you even basing them on?

Why are you talking about the relative scale of Target and ASDA to each other rather than the size of the local market and their own major competitors?

Why are you focusing on what it was, when it is the 4th largest by marketshare retailer of entertainment goods in the UK?

The comparison made wasn't that ASDA and Target are the same, it's that they hold similar position within their markets and, thus, the impact on their respective markets is similar.
 
maybe i don't exactly get what ASDA is. from the looks of their revenue, it was primarily a grocery store. target isn't primarily a grocery store. they just sell general goods. i bet 95-100% of target locations stock the wii u, not 20% like ASDA. the chain also has apparently 3X more locations. it isn't anywhere near the same scale from what i see. it's still a big deal, like i said, just one much smaller than someone from america might think at first glance.

I don't know where you get the 20% stocking levels from.

Again, you don't really get the market differentials, the UK is 67m people, the US is 300m people. In relative terms Asda is a much larger operation than anything in the US bar Wal-Mart (their parent company).
 

Darryl

Banned
I don't know where you get the 20% stocking levels from.

Again, you don't really get the market differentials, the UK is 67m people, the US is 300m people. In relative terms Asda is a much larger operation than anything in the US bar Wal-Mart (their parent company).

they already did their damage control apparently i get the market differentials very much, UK is a much smaller territory. that wasn't what i was talking about. just saying why people from america would instantly assume this was a bigger deal until reading the finer details. if publix started carrying wii us at 100 locations in florida, i don't think the impact would be enough to spell success on the wii u either.
 
maybe i don't exactly get what ASDA is. from the looks of their revenue, it was primarily a grocery store. target isn't primarily a grocery store. they just sell general goods. i bet 95-100% of target locations stock the wii u, not 20% like ASDA. the chain also has apparently 3X more locations. it isn't anywhere near the same scale from what i see. it's still a big deal, like i said, just one much smaller than someone from america might think at first glance.

Grocery stores in the UK (aka supermarkets) have very diversified product ranges on offer (seemingly compared to the US) since they concluded that the margins on what they traditionally sell were increasingly slashed by intense competition. Hence why you can walk into Asda, buy food, insurance, get an eye test, pick up a TV and this weeks latest AAA game (though surely you can do all of that in Walmart stores?).

The importance of these retail giants is the exposure they provide to products they sell, given the vast majority of the population shop in one of more of these chains every week. the same can be said for books or CDs, which are purchased whilst people buy groceries.
So given that outside of special offers (or launch day offers like for COD), the majority of game and system purchases in supermarkets are made by people who don't keep up with gaming news, nor read GAF then by dropping the WiiU Asda has removed an avenue for the system to enter shopper's mindset (out of sight, out of mind). A significant proportion of Asda's customer base are families- the same ones who jumped onto the Wii, and the same group now who believe the WiiU is an add-on, if they are aware of its existence at all.

Given that we already know that Tesco and Sainsbury's are ever marginalising their WiiU offerings, it's very important Nintendo actually market the system, and ASAP put out titles which will sell the system.
 

mrklaw

MrArseFace
Asda is the second largest supermarket by market share in the UK (around 16%). It would be like one of Target or Costco deciding to stop stocking the Wii U.

depends not only on market share but also what percentage coverage they give consoles etc in the different chains. What is Asda's market share of gaming in the UK?

edit: http://www.retail-week.com/city-and-finance/mergers-and-acquisitions/asda-and-hmv-the-pros-and-cons-of-a-potential-acquisition/5047209.article

A market share play? Asda has made a significant push in its marketing to win entertainment spend following the collapse of Game last year, promoting big releases with midnight launches. The grocer held a 10.4% share of the physical video, games and music and digital music market in the 12 weeks to December 2012, Kantar Worldpanel data released in January showed. Asda has the fourth largest share behind rival Tesco at 12.2%, HMV at 17.5% and Amazon at 23.4% so HMV’s share is up for grabs.
 
A retailer exists to generate profit, not wait foe nintendo to save a failing console.


Same thing will happen with Sony and the Vita, but I think vita software at least sells. Somewhat.


I'm still not sure how this isn't ironic. They held on to the wii u just until before it could try and turn it around.
I wouldn't say it was planed per say as it was just sense.
 
they already did their damage control apparently i get the market differentials very much, UK is a much smaller territory. that wasn't what i was talking about. just saying why people from america would instantly assume this was a bigger deal until reading the finer details. if publix started carrying wii us at 100 locations in florida, i don't think the impact would be enough to spell success on the wii u either.

Then those people from the US would be wrong. It is a big deal, the fourth largest entertainment retailer and second largest retailer in general has dropped Nintendo's flagship product in the run up to Christmas. Seriously, you have basically zero understanding of markets outside of the US, just because you don't get it, don't tar other people in your country with the same brush, they are in this thread and seem to understand it fully.
 
D

Deleted member 13876

Unconfirmed Member
Giving it some thought though, Asda isnt the worst thing in the world for the WiiU. The day Argos drops it though? its done. For good.

Didn't that happen with the GameCube? It was way later in its lifespan, so this already seems troubling and a sign other retailers might make a move earlier.
 
they already did their damage control apparently i get the market differentials very much, UK is a much smaller territory. that wasn't what i was talking about. just saying why people from america would instantly assume this was a bigger deal until reading the finer details. if publix started carrying wii us at 100 locations in florida, i don't think the impact would be enough to spell success on the wii u either.
Others have covered other points on where you're misled, but I also wanted to add that if ASDA as the 4th biggest entertainment seller decides the Wii U can't turn them a profit then how long until the 3rd takes the same path and then the 2nd...
 

Jac_Solar

Member
This is the sort of tactics and level of vindictiveness that detracts businesses and publishers from having relations with Nintendo. While it isn't exclusive to them, Nintendo needs to understand that they don't have the same market presence as its competitors (they're exclusively games) and therefore have less leverage to work with. Instead of exacting revenge/control on those businesses that have wronged them in the past, they should adopt a more turn the next cheek policy.

I'm sure they know what they are doing in this regard. If they don't stand firm in certain cases, like not dealing with a retailer who threatened not to stock their stuff, more and more retailers would start taking advantage of them.

Or maybe they don't know.
 
I don't know where you get the 20% stocking levels from.

Again, you don't really get the market differentials, the UK is 67m people, the US is 300m people. In relative terms Asda is a much larger operation than anything in the US bar Wal-Mart (their parent company).

The 20% (actually 18%) is in the fucking OP article. I've already re-posted it, that very pertinent information about Asda having NEVER rolled the console out in the majority of its stores.

Asda also has NOT stocked any new software since launch. Those who write articles about the chain not stocking Pikmin 3 as though it's a shocking development should be given a very wide berth. They have not taken any new software since launch. Since launch. That includes online.

To add more context, something I'm sure will go ignored, Asda did not take any newly released 3DS software from December until around a month after Luigi's Mansion's launch, at which point they started up again and got some of the older stuff in, too.

Why are facts much more difficult for people than tabloid-esque hysteria?
 

Raitaro

Member
Hahaha, it almost seems like they are listing "Mario Game 1","Mario Game 2", etc.

Here is a suggestion: why shouldn't Nintendo just rename the Wii U to the Mario Machine (with the eventual follow-up being the Super Mario Machine)?

I'm only half joking here because at some point it might actually make sense for them start to blatantly link the hardware to the games that most people already associate with it. It's already by far their strongest brand, so why not use it even more (just like the Sainsbury's store did) to sell hardware as well?

What do you guys think: would something like this be a good idea, or would it only put Nintendo in a corner even more (and limit them from developing any other franchises)?
 

WillyFive

Member
Here is a suggestion: why shouldn't Nintendo just rename the Wii U to the Mario Machine (with the eventual follow-up being the Super Mario Machine)?

I'm only half joking here because at some point it might actually make sense for them start to blatantly link the hardware to the games that most people already associate with it. It's already by far their strongest brand, so why not use it even more (just like the Sainsbury's store did) to sell hardware as well?

What do you guys think: would something like this be a good idea, or would it only put Nintendo in a corner even more (and limit them from developing any other franchises)?

You mean just like how Sega does it now?

51ERyjwF40L._SX385_.jpg
 

Jay Sosa

Member
I expect that this is just the beginning and other stores will follow. And as crazy as it may sound it might help Nintendo finally realize of how much of a predicament they're in and start doing something. They (should) have so much freaking money. Buy more studios, develop some RPGs, convince developers to bring some beloved handheld series over to the big screen. Something. Anything.
 

prag16

Banned
The 20% (actually 18%) is in the fucking OP article. I've already re-posted it, that very pertinent information about Asda having NEVER rolled the console out in the majority of its stores.

Asda also has NOT stocked any new software since launch. Those who write articles about the chain not stocking Pikmin 3 as though it's a shocking development should be given a very wide berth. They have not taken any new software since launch. Since launch. That includes online.

To add more context, something I'm sure will go ignored, Asda did not take any newly released 3DS software from December until around a month after Luigi's Mansion's launch, at which point they started up again and got some of the older stuff in, too.

Why are facts much more difficult for people than tabloid-esque hysteria?

You're a man drowning in the sea of hysteria found in this topic. :(
 

SmokyDave

Member
The 20% (actually 18%) is in the fucking OP article. I've already re-posted it, that very pertinent information about Asda having NEVER rolled the console out in the majority of its stores.

Asda also has NOT stocked any new software since launch. Those who write articles about the chain not stocking Pikmin 3 as though it's a shocking development should be given a very wide berth. They have not taken any new software since launch. Since launch. That includes online.

To add more context, something I'm sure will go ignored, Asda did not take any newly released 3DS software from December until around a month after Luigi's Mansion's launch, at which point they started up again and got some of the older stuff in, too.

Why are facts much more difficult for people than tabloid-esque hysteria?
I think the point is that Asda used to stock the Wii U. It may not have been in all branches, but it was a product stocked and sold by Asda. Asda are also responsible for the bulk of the £199 / £149 firesales that have actually moved Wii U consoles. They've probably shifted a disproportionate number of units for their size, even if they didn't stock in every branch. Asda no longer sell the Wii U at all, anywhere.

A week ago, you could buy a Wii U from Asda. Now you cannot. That is significant whether you think so or not.

You're a man drowning in the sea of hysteria found in this topic. :(
There is no hysteria, merely people recognising that this is another indicator that a failing console is most certainly failing.
 

prag16

Banned
I think the point is that Asda used to stock the Wii U. It may not have been in all branches, but it was a product stocked and sold by Asda. Asda are also responsible for the bulk of the £199 / £149 firesales that have actually moved Wii U consoles. They've probably shifted a disproportionate number of units for their size, even if they didn't stock in every branch. Asda no longer sell the Wii U at all, anywhere.

A week ago, you could buy a Wii U from Asda. Now you cannot. That is significant whether you think so or not.


There is no hysteria, merely people recognising that this is another indicator that a failing console is most certainly failing.

The article now linked at the top of the OP states that the Wii U (and 3DS) will continue to be available online from Asda, but are temporarily sold out due to price promotions.

Nobody said it's completely insignificant that it'll no longer be available in the 18% of brick and mortar stores that used to stock it, but it also seems to be getting blown way out of proportion for doom/gloom/drama purposes.

There is no hysteria, merely people recognising that this is another indicator that a failing console is most certainly failing.

I don't think we're reading the same thread.
 

zruben

Banned
Here is a suggestion: why shouldn't Nintendo just rename the Wii U to the Mario Machine (with the eventual follow-up being the Super Mario Machine)?

I'm only half joking here because at some point it might actually make sense for them start to blatantly link the hardware to the games that most people already associate with it. It's already by far their strongest brand, so why not use it even more (just like the Sainsbury's store did) to sell hardware as well?

What do you guys think: would something like this be a good idea, or would it only put Nintendo in a corner even more (and limit them from developing any other franchises)?

that definitely put Nintendo in a corner even more.

People on the internet are overdramatizing about this... just like they did with the PS3 and the 3DS.
Wii U will be fine. It won't make the insane wii numbers, but it will be fine, once the good software gets released.
 
When I see tbis thread, I keep thinking back to the kid I met on BLOPS2 for Wii U and how he told me he saved up all his money working over the summer around his neighborhood so he could buy the Wii U.

It's really sad to think he might not get his moneys worth.
 
It wasn't supposed to be that low volume in planning stage. They projected 5 milions for first two quarters and then probably 10+ milions for next year.

Specifically:

Nintendo initially projected 5.5 million shipments from launch until March 31st.

THEN, in January, seeing as they only managed 3.06 million shipments from November-December, Nintendo revised their Wii U projections downward from 5.5 million to 4 million total from launch until March 31st.

THEN, in April, Nintendo missed their 4 million projection with only 3.45 million shipped. To inspire confidence in investors, Iwata then announced that by March 2014, the Wii U would have 12.45 million lifetime shipments.

It's widely expected that tomorrow, Iwata is going to announce another downward revision of Wii U hardware targets.

You're right---Nintendo's internal expectations have always been high-volume.


Therein lies their issue with cost cutting and accessing lower component prices. Most contracts include re-orders priced significantly lower than the initial order essentially to ensure customer loyalty, but for Nintendo I doubt they have even got through the initial supply contracts they signed this time last year. Given their shipment estimates I would make that a highly likely outcome.

Considering their original target was 5.5 million Wii U units shipped, I'm willing to take the bet that the 5.5 million figure was central to initial agreements with key suppliers.

With an estimated 4 million consoles shipped as of June 30th, I'm certain that Nintendo hasn't sufficiently fulfilled initial supply contracts. And given the twice-revised projections, I don't think suppliers are particularly thrilled at rewriting contracts with Nintendo to significantly undercut their current prices.

Like you said, this puts Nintendo into a conundrum. If they would want to lower their prices, they'd have to orient themselves firmly as a loss-leader. Taking that kind of strategy drains their capital and needs to be sufficiently made up with in royalties and software sales...neither of which are particularly strong for the Wii U. And then there's that pesky ¥100 billion operating profit goal that investors are expecting...


that definitely put Nintendo in a corner even more.

People on the internet are overdramatizing about this... just like they did with the PS3 and the 3DS.
Wii U will be fine. It won't make the insane wii numbers, but it will be fine, once the good software gets released.

Based on what metrics, exactly? Because they already have a 2D Mario game out for the system (27.8 million shipped on Wii, 30.38 million shipped on DS) that hasn't significantly pushed consoles at all post-launch.

This sets a trend that traditional Nintendo IPs will not have the same kind of pull when released on the Wii U (cf. GameCube).
 

mrklaw

MrArseFace
Its because its a vote of no-confidence from a retailing titan.
Asda would never risk being left out of a Wii-like frenzy this christmas if it somehow became the next hot shit.
Sure, keep it low profile during the difficult launch months, and the quiet summer, but to actually drop it now and say there is no chance of millions of Asda shoppers even seeing one, or even a game, in-store at christmas, IS huge, and not "sky-is-falling" hysteria.
This isn't a knee-jerk reaction, they've done their research and dropped the price to almost half, for months, and seen the lack of interest. Other retailers will be looking at this and pondering the same.

it has 10% of the market, thats not small, but it isn't a titan either. Asda (and other supermarkets) tend to have a very up/down relationship with games, often cutting back on shelf space and then increasing it again 6-9 months later. It isn't surprising to see them cutting back during the summer on a slow moving item. What perhaps is surprising is Nintendo not seemingly doing anything to incentivise Asda to keep their product visible on the shelf.
 

Tobor

Member
When I see tbis thread, I keep thinking back to the kid I met on BLOPS2 for Wii U and how he told me he saved up all his money working over the summer around his neighborhood so he could buy the Wii U.

It's really sad to think he might not get his moneys worth.

It's a good life lesson. The money I saved up and wasted on the Sega CD and 32X helped make me the man I am today.
 

Gartooth

Member
that definitely put Nintendo in a corner even more.

People on the internet are overdramatizing about this... just like they did with the PS3 and the 3DS.
Wii U will be fine. It won't make the insane wii numbers, but it will be fine, once the good software gets released.

I see no reason to believe so, PS3 and 3DS suffered from rough starts that they overcame, Wii U is in a much more dire state in comparison.
 
When I see tbis thread, I keep thinking back to the kid I met on BLOPS2 for Wii U and how he told me he saved up all his money working over the summer around his neighborhood so he could buy the Wii U.

It's really sad to think he might not get his moneys worth.
I wouldn't worry about him. Kids always think they're getting their moneys worth, they can play the same games over and over again.

Source: owning a N64 and Gamecube as my main consoles.
 

Rocked

Member
The UK is fast becoming to Nintendo, what Japan is to Microsoft.

Fixed. We love 3DS in the UK. Living in London I have over 200 streetpasses and have had over 60 homes in my Animal Crossing showcase to put things in to perspective! The Wii U fails on so many different levels and I'm hugely disappointed cause I love Nintendo. It can't even be compared to the GameCube or Dreamcast cause they had so many amazing games and at least appealed to hardcore gamers, if not casual players.

I REALLY do want to crave a Wii U and love it like I do my 3DS, but everything to do with it just seems so cheap and low budget from the Gamepad to the software. New Super Mario Bros being rehashed for the FORTH time was a joke (even starting off in that fucking mushroom kingdom level with those awful Wah-Wah noises!) Donkey Kong Country and Mario 3D World could easily be done on the 3DS, Wind Waker is just a GameCube remake and Pikmin is hardly a classic Nintendo series or system seller. Smash Brothers look nice but the will be out on 3DS too and Mario Kart looks like business as usual... like NSMB it's starting to lack imagination when it comes to music and level design.

They need to pull out the big guns like a big budget Zelda, Metroid and Mario... and by Mario I mean a sequel to Mario 64/Sunshine/Galaxy, NOT Mario 3D Land. But with all the above stuff to get through it seems like it'll be ages for even one such title to be shown and by then, I fear it will be far too late, especially as PS4 and Xbone will be out and filling up the shelves!

When I think of the incredible effort and polish Nintendo used to put in their games back in the N64 days and I look at some of the cheap and lazy software development today it just makes me sad. Yamauchi must be rolling in his grave.
 
Didn't that happen with the GameCube? It was way later in its lifespan, so this already seems troubling and a sign other retailers might make a move earlier.

Well the autumn winter catalogue is already out and its very rare they discontinue a big product mid season. But I don't think the Wii Us place in the Spring Summer Catalogue (published in January) is guaranteed. If Sales remain slow up until a small bump at Xmas, I expect the Wii U to be moved to online only which for Argos, unlike Asda, is basically discontinued.
 
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